Copywriting is a fundamental skill in recruitment.

You might think it’s only because of the word, but it’s as much down to the process that leads to the word.

You can’t deliver optimal copy without understanding the problems your audience face, and how your proposition heals their pain.

You can’t understand their problems unless you know specifically your audience’s nature and how to speak their language.

You can’t do this unless you have clearly defined who your proposition is for.

Your proposition comes from the quality of the brief you take.

And that brief is taken from both employer and candidate.

While the message is simply an extension of this process, applied within a framework.

And it doesn’t matter if this message is in writing, by call or in person, if it suits the medium.

A process that leads to good copywriting is fundamental to good recruitment. The message is its conclusion.

That’s why if you experience messages that show insight, with meaning for you, you can be confident we are skilled recruiters.

If you want to be a better recruiter, learn how to write copy and apply that to everything you do.