On employer advocacy

Greg Wyatt • March 23, 2023

If you are an employer who works with recruitment agencies, how important is advocacy to you?

By advocacy, I mean that your agencies actively make you an employer of choice to their candidates, accurately selling why you are a great place to work.

If it is indeed an important principle, check out how they advertise your vacancies.

Would you want to apply?

Is the advert a job description in disguise, all features and no benefit?

What happens if you apply as a mystery candidate?

What kind of experience will you expect?

And if you weren't someone actively looking for a job, how would that experience influence your decision to find out more?

If your experience isn't what you'd like - perhaps advocacy isn't what you need.

But if it is, what does 'good' need to look like in your agencies?

And how should you enable 'good' in your suppliers?

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