A prize anchor

Greg Wyatt • April 11, 2024

This post is somewhat of a thought experiment.


While negotiation can be many things other than price, price is what most of us jump to when we think about ‘negotiation’.

Price is the prize, particularly in the convoluted set of negotiations such as a recruitment process.

By which I mean salary.

Watch this educational video highlighting the dichotomy of the candidate/employer salary negotiation:

Looooool.


Chris Voss talks about setting an extreme price anchor in a pricing negotiation, low if you’re buying, high if you are selling.

Do this and you set the tone for the negotiation, especially if it seems you are doing so for good reason.

The rationale is that negotiations typically meet in the middle, a form of compromise.

The middle point ends up being better than both your budgeted price, and even ideal price. So the compromise is really from the other party, and not a compromise at all for you, because you’ve created room to negotiate.

This tactic takes understanding the salient facts, calibrated questions to gain insight, and chutzpah to keep to the course.

And the goal isn’t to screw other the other party, but to reach an agreement they can commit to and feel they’ve got a good deal.


The funny thing is that elsewhere Voss contradicts himself by saying extreme anchors can deter negotiations.

Certainly, I’ve been put off from further discussion by a price that’s so out of whack I send them on their merry way.

He also talks about emotional anchors and the non-money-related attributes that can cement a deal.

In a career, that might be flexible working, a clear career path, or simply a nice boss doesn’t bully you as much as your last one did.

The contradiction comes from nuance, rather than forgetting himself. Every situation is different, and people negotiate differently or don’t think to negotiate at all.


It’s also fair to say that a rotten apple spoils the whole barrel, and bad experiences tend to inform our assumptions going into similar scenarios.


My question is this.

If the video hilariously shows that negotiation without data is just hot air.

If people rely on salaries to meet their life requirements, making it an essential negotiation point that is often the first point they look for.

If good negotiation requires clear data to reach a satisfactory outcome for all parties.

And if candidates assume ambiguity suggests an extreme anchor in the wrong direction (a lowball).

Why would you rely on vague and negotiation-centric words like

  • competitive

  • negotiable

  • ‘depending on’?

And only disclose the details at the offer stage?


Irrespective of any other discussion point around salary disclosure, as a negotiation statement when attracting candidates - it makes no sense.

From a negotiation standpoint as part of this series, why wouldn’t you lead with clear information on your total compensation? Or at least an explanation of your compensation strategy?

If they aren’t able to see a way to reach a satisfactory outcome from the outset, why would they even apply?

Because the decision to apply is a negotiation with five outcomes -

  • yes

  • no

  • reflect

  • no for now

  • seek more information.

You don’t get a say in that negotiation beyond the words you’ve used.

(Yes, there are many other factors on salary non-disclosure - I go into more detail here.)


While you might not want someone who is money-motivated, money allows us to reach our physiological and safety needs - the base of Maslow’s Hierarchy of Needs.

If a reader can’t see how they can meet those, then personal, cultural, psychological fulfilment may not be a negotiation to be had - those emotional anchors Voss describes.

While in any preview of an advert, you may only see Job title, Salary and location. The same adverts that are the basis of most below-the-line communications.

In a transactional, automated world where we complain about the applications that lack accountability…

it’s the people who read with accountability, we most want to appeal to.

The very same may have a hard stance on salary disclosure, prepared to do the boldest of negotiation plays - to walk away, often without you ever knowing.

Regards,

Greg

p.s. if pt 5 is your first read of this series, I’m using Chris Voss’ “Never Split the Difference” as a lens to look at different aspects of negotiation in recruitment. It’s a book worth a read, particularly if you are new to negotiating.

p.p.s. feel free to buy my recruitment things - filled vacancies, better adverts, process audits, strategic consulting. The price will be very expensive, but I’m happy to haggle.

By Greg Wyatt August 18, 2026
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By Greg Wyatt August 11, 2026
What follows is Chapter 49 in A Career Breakdown Kit (Summer 2026) . It's like many other chapters in that I've tried to make it stand alone, yet it's deeply connected to the rest of the book. For example, if you accept your job search is equivalent to launching a product to market - where you are the product and your next employer the buyer - then a sensible strategy is also equivalent. You execute an appropriate multichannel sales and marketing plan, where you focus on the steps in your control, with considered action and follow up. An interview process is an ongoing negotiation, with each interview equivalent to a consultative sales meeting. And like any good sales professional, you know that the steps preceding, the steps in-between, and the steps after all have a part to play. In my last three offers these have all been contributing factors: The relationship nurtured by the hiring manager led to their new employee hitting the ground running The private information withheld by the candidate that led to an offer rescinded because she could never have fulfilled the role in the first place The enthusiasm shown by a candidate in post interview communications tipped a decision in their favour Recruitment is risk, filled with bias - that doesn't mean you can't make that work for you. 49 - After the interview In a tough job search, getting to an interview can feel a real achievement. If you’ve been accountable in your applications, only going for roles where you are a strong fit, these are tangible opportunities to secure employment. The interview itself isn’t the be-all and end-all. It’s better to see them as the start of a conversation, one that’s only complete when you either have an acceptable employment contract in your hand, or if it’s an unequivocal no. Continuing this conversation in the right way, and in ways other candidates may not think to, can bring hoped for and unexpected gains. A few weeks back I filled a vacancy which had a strong shortlist. The final three were all employable, and the company would have taken all three had they been able to. The second choice candidate was disappointed and took it well, responding professionally. I worked hard to give all three a good experience with regular updates and constructive feedback. I too was genuinely disappointed for the ‘unsuccessful’ candidates. Two weeks after accepting the offer and returning the signed contract, the first-choice candidate withdrew. She’d received a significantly improved offer having been headhunted. Within two hours of passing the news on to the hiring team, the 2nd choice candidate was offered the role and accepted. How she had responded to her initial disappointment was a key element in this offer being put forward. The same was true of her experience with us in her decision to accept the offer. In many ways an interview is like a sales meeting. One party pitches their offering which might be customised against the questions asked. The other party makes a decision on whether and how to proceed. In an interview both the candidate and employer act as both seller and buyer. As a job seeker you get the final say on whether you say yes, no or something in between. Your decision is influenced by factors you may not divulge to the employer, such as an unexpected intervention (illness, accident, family), personal circumstances or other offers that may come up. It’s the same for the employer. They may have a hierarchy of decision-making, changes in the business and changes outside of the business - many things that can influence an interview decision or time frame, different from what was initially agreed. In sales we know that a deal isn’t agreed upon until the invoice is paid. Even if there is an initial ‘yes’ in a meeting we follow up suitably. Follow-up email to confirm details of the conversation and next steps. Thank you for your time Follow up at the appropriate time to check progress If it’s ‘no right now’, follow up over time to build a relationship until they are ready to buy If it’s ‘no answer’, find appropriate reasons to follow up, ending in a breakup email What this actually looks relates to what their sales (hiring) process is, playing to their rules and breaking those same rules in an appropriate way. In the UK, 61% of private sector employers are SMEs, whereas the vast majority of money is in the corporate space. The differentiator in recruitment is that the more corporate you get, the more transactional and matrix-led recruitment often becomes. Some of the rules of the game will be different. This illustrates how and why things are different depending on the context. Public sector, charities, geography, bias, habit, strategy - these all affect the rules of what appear similar processes from the outside. It’s important not to be cynical or come across as coercive. Respect the process and any rules you learn about. Thank you notes Most of the employers I partner with are interested in candidate feedback and interest post-interview - to help them reach their decision for the right reason. Were you applying directly, their interest in your view would be the same. A naturally written thank you note sent appropriately should not work against you. It might work for you and it’s a situation where someone’s bias can be a benefit. ‘Dear Greg, I wanted to thank you for your time today and the opportunity to interview at ABC Corp. It was a pleasure to meet you and Gary and helpful to understand more about your role and environment. I remain keen and would be delighted to return for the next stage. You mentioned you’ll make a decision by the end of next week and I look forward to hearing from you. Do let me know if I can help with anything - my number is …. Kind regards,’ It’s an opportunity to build on or mitigate inconclusive points in an interview if there’s an example you neglected to share or if you didn’t convey information in the right way. Maybe they let slip they’d be concerned if the role would keep your interest in the long term - why not own this? ‘During the interview you asked if I could see myself in this role long-term. It’s a role I’d enjoy - taking on a hands-on role I can get stuck into is an exciting challenge, while my experience in xxx would be beneficial for yyy.’ Keep it more succinct than my email though. Write it in your own words in a similar tone to how you came across in the interview. Will it make a difference? Only marginally, in some situations. Is it worth doing as a natural way to continue the conversation? I think so. Don’t be disheartened if you don’t get a reply - they may have a policy to follow. And to that coercive point above don’t say ‘I’m the best candidate. You’d be a fool to miss out,’ or something more subtle that might suggest the same. Additional interviews In an ideal world you’d get a full view of the interview process before the interview. Unfortunately some employers enjoy playing a game of interview chicken, revealing more and more interview stages as you go through them. Most are somewhere in between. Try to establish the full process as early as possible in case there is anything that is non-negotiable for you. For example, I know some people categorically do not want to do technical tests or ‘business plan’ style presentations, having had their fingers burnt in the past. It’s your choice what might be a non-negotiable - for any reasonable employer these are typically used as a means for fair assessment. Treat any interview in the same way as the first interview: prepare as fully as possible and assume nothing. Unless you know their hierarchy of decision-making, that new person you meet at fourth stage for an informal chat might well be the person with the final say. Even a social get-together after an offer is put forward might be seen as an assessment. Appropriate follow-ups It’s a careful balance. You want to show you are interested, not desperate. You need an answer, not to be inappropriately intrusive - even if that’s not your intent perception holds weight. Following up in the right way is a good tactic. If you can gain an understanding of their time frames or process work to that. Anything and everything can happen behind the scenes, including unexpected absences. Things can slip in a way employers may not see as notable. A few work days after you were expecting to hear, drop them a polite line. ‘Hi Greg, I wondered if you had any news on how you want to proceed with this role. Is there any update you can share? Kind regards,’ You can play a bit of keeping up with the Joneses if it’s true - ‘I remain interested - I do have two interviews this week with other employers. Would you like me to keep you updated?’ Sometimes no news is no news and you might need to be patient. Eventually you may come to a point where you need a decision from them - such as if your 2nd choice company gives you a job offer. A breakup email can be a good thing. Even if this doesn’t prompt an update or decision from them, you give yourself agency to walk away with no ‘what ifs?’ And if they do come back later, you can make a separate decision on whether to revisit them. One such email might be: ‘Hi Greg, I enjoyed our interview on May 21st. You mentioned you’d reach a decision the following week. Can I assume you have moved forward with another candidate? I’ll draw a line through my application for now and will be happy to pick up our conversations at a later date, if appropriate. Kind regards,’ Written appropriately, there are three outcomes: You get a reply confirming they have appointed You get no reply and can move on You get a reply with more information That last point may be ‘no news’ or something actionable. Sometimes it might even prompt good news. Whatever the outcome, you can move forward. Keeping in touch long-term Sometimes a no might be a ‘no for now’, especially when you are later on in the process, such as being pipped to the post at final interview. If yours is a business as usual role where there are a number of employees fulfilling similar duties in the same company, you may well be suitable for other roles that come up in future. How can you keep in touch appropriately so that you help their decision making when another vacancy comes up? Find reasons to occasionally keep in touch (maybe once every couple of months). If they are active on LinkedIn you could follow their content and add constructive comments. It may come to nothing but it may give you early sight of a new vacancy. If you see another vacancy advertised check it out. Drop them a line directly rather than just apply given you are continuing a conversation rather than coming in cold. And if they reply to say ‘don’t bother’, at least you know.