Begin again

Greg Wyatt • November 12, 2023

When my Dad’s business imploded I found myself out of work in a competitive market.

It was around 2002, with the Cambridge market reeling from the effects of the Enron scandal, 9/11 and the dot com bubble bursting.

I found myself a nice stop-gap job at the Pickerel Inn, a spit and sawdust pub with the heritage of being the oldest traveller’s inn in the UK.

The landlord said one of the beams harked back to Roman times. Mind you he was full of fibs, so who knows?

While I used job boards, in my early career I found best success from walking into shops, pubs and receptions and asking for a job.

When I walked into The Pickerel, John was amenable to employing me and asked one killer question:

“Can you pour a pint of Guinness?”

Of course, I went straight onto LinkedIn and complained about recruiting from experience not attitude… oh hang on, no.

I said I never had, to which he said Great!

His preference was not to employ people who’d learned bad habits from other pubs, in how not to pour that magnificent stout.

Better to learn from scratch than copy the poor ability of others.


A thought experiment.


Let’s imagine you’ve been tasked with recruiting a key hire.

You work for an innovative and progressive market leader.

Before now you’ve lived in a cave, with no experience of recruitment.

While this is an important vacancy, you’re not allowed to learn anything about HR or recruitment.

You aren’t allowed to speak to anyone with experience of recruitment or HR.

You aren’t allowed to outsource any part of your process.

You aren’t allowed to look at how other people recruit.

You don’t have a job description.

You are allowed full access to the business and a budget to fill the role.

What steps would you take to fill this key vacancy?

How might that help you learn to pour a better pint of Guinness?


Funnily enough recruitment is an industry built on copying what others do, often without intentional work.

Even ChatGPT type AI does exactly this in generating words for use in recruitment.

Same same, from poor first principles.

So what might recruitment look like without the legacy of others?


This is what I’d do.

1/ Speak to the person giving me the task and ask them what they can tell me about the vacancy.

2/ Speak to the line manager of the vacancy. What do they want to achieve? Why has this come about? Is this a one-off or ongoing need? What does the job entail?

3/ I’d want to understand what success is. Do we have people already doing that? How did they achieve it? How were they rewarded? Where did we fall short?

4/ Speak to other people doing this job. If not in this business, then others. What are their day-to-day duties? What do they like about the role? What not? Why did they join the company? Why might they leave? Do they know anyone I can tap up?

5/ If this is a replacement vacancy, I’d want to understand why the previous person left. Is there something we should be doing differently?

6/ I’d want to understand if our package is right for filling the vacancy.

7/ How would I recruit it??

8/ Since we don’t have access to recruitment knowledge, I’d think about what parts of the business have a common process. Recruitment is about people who make a decision to come on board. Is that like a customer?

9/ How do we win customers?

10/ I’d talk to our sales and marketing teams and learn the steps they take to gain customers.

11/ How can I emulate those steps in recruiting this role?

12/ The sales and marketing team rely on inbound and outbound activity, such as advertising and outreach.

13/ I have the budget to do both. What does that look like in recruitment? How can I advertise our role to attract the right people? What will they find appealing? How can I get my message in front of the right people?

14/ Is the 7P product marketing process relevant? What advertising strategies, tools or frameworks can I use? Would AIDA, PAS, They Ask You Answer, Before After Bridge (Your job sucks; imagine how it could be better; here’s our job!), or AICPBSAWN be effective?

15/ When we’ve found good people, how can we both confirm they are suitable and give them good reason to join us?

16/ I’d think back on my own buying journeys for something that takes commitment, investment, qualify that it is right for my needs, and proof that I am the right buyer. House buying could be one such thing. How could I do that in recruitment?

You get my drift. Recruitment from first principles.

How is it different from common approaches to recruitment?

Is it better in any way, or simply reinventing the wheel?

That’s how I’d do it. How about you?

Regards,

Greg

p.s. I read from time to time that fresh salespeople are sometimes more effective at opening doors than those who are experienced. Because they are curious, ask loads of questions, and don’t have an expectation of how things work. That’s kind of how I was in my first sales role.

p.p.s. Begin Again is a brilliant, beautiful, brilliant film. You should watch it, and if you disagree, maybe we can still be friends.

By Greg Wyatt August 18, 2026
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By Greg Wyatt August 11, 2026
What follows is Chapter 49 in A Career Breakdown Kit (Summer 2026) . It's like many other chapters in that I've tried to make it stand alone, yet it's deeply connected to the rest of the book. For example, if you accept your job search is equivalent to launching a product to market - where you are the product and your next employer the buyer - then a sensible strategy is also equivalent. You execute an appropriate multichannel sales and marketing plan, where you focus on the steps in your control, with considered action and follow up. An interview process is an ongoing negotiation, with each interview equivalent to a consultative sales meeting. And like any good sales professional, you know that the steps preceding, the steps in-between, and the steps after all have a part to play. In my last three offers these have all been contributing factors: The relationship nurtured by the hiring manager led to their new employee hitting the ground running The private information withheld by the candidate that led to an offer rescinded because she could never have fulfilled the role in the first place The enthusiasm shown by a candidate in post interview communications tipped a decision in their favour Recruitment is risk, filled with bias - that doesn't mean you can't make that work for you. 49 - After the interview In a tough job search, getting to an interview can feel a real achievement. If you’ve been accountable in your applications, only going for roles where you are a strong fit, these are tangible opportunities to secure employment. The interview itself isn’t the be-all and end-all. It’s better to see them as the start of a conversation, one that’s only complete when you either have an acceptable employment contract in your hand, or if it’s an unequivocal no. Continuing this conversation in the right way, and in ways other candidates may not think to, can bring hoped for and unexpected gains. A few weeks back I filled a vacancy which had a strong shortlist. The final three were all employable, and the company would have taken all three had they been able to. The second choice candidate was disappointed and took it well, responding professionally. I worked hard to give all three a good experience with regular updates and constructive feedback. I too was genuinely disappointed for the ‘unsuccessful’ candidates. Two weeks after accepting the offer and returning the signed contract, the first-choice candidate withdrew. She’d received a significantly improved offer having been headhunted. Within two hours of passing the news on to the hiring team, the 2nd choice candidate was offered the role and accepted. How she had responded to her initial disappointment was a key element in this offer being put forward. The same was true of her experience with us in her decision to accept the offer. In many ways an interview is like a sales meeting. One party pitches their offering which might be customised against the questions asked. The other party makes a decision on whether and how to proceed. In an interview both the candidate and employer act as both seller and buyer. As a job seeker you get the final say on whether you say yes, no or something in between. Your decision is influenced by factors you may not divulge to the employer, such as an unexpected intervention (illness, accident, family), personal circumstances or other offers that may come up. It’s the same for the employer. They may have a hierarchy of decision-making, changes in the business and changes outside of the business - many things that can influence an interview decision or time frame, different from what was initially agreed. In sales we know that a deal isn’t agreed upon until the invoice is paid. Even if there is an initial ‘yes’ in a meeting we follow up suitably. Follow-up email to confirm details of the conversation and next steps. Thank you for your time Follow up at the appropriate time to check progress If it’s ‘no right now’, follow up over time to build a relationship until they are ready to buy If it’s ‘no answer’, find appropriate reasons to follow up, ending in a breakup email What this actually looks relates to what their sales (hiring) process is, playing to their rules and breaking those same rules in an appropriate way. In the UK, 61% of private sector employers are SMEs, whereas the vast majority of money is in the corporate space. The differentiator in recruitment is that the more corporate you get, the more transactional and matrix-led recruitment often becomes. Some of the rules of the game will be different. This illustrates how and why things are different depending on the context. Public sector, charities, geography, bias, habit, strategy - these all affect the rules of what appear similar processes from the outside. It’s important not to be cynical or come across as coercive. Respect the process and any rules you learn about. Thank you notes Most of the employers I partner with are interested in candidate feedback and interest post-interview - to help them reach their decision for the right reason. Were you applying directly, their interest in your view would be the same. A naturally written thank you note sent appropriately should not work against you. It might work for you and it’s a situation where someone’s bias can be a benefit. ‘Dear Greg, I wanted to thank you for your time today and the opportunity to interview at ABC Corp. It was a pleasure to meet you and Gary and helpful to understand more about your role and environment. I remain keen and would be delighted to return for the next stage. You mentioned you’ll make a decision by the end of next week and I look forward to hearing from you. Do let me know if I can help with anything - my number is …. Kind regards,’ It’s an opportunity to build on or mitigate inconclusive points in an interview if there’s an example you neglected to share or if you didn’t convey information in the right way. Maybe they let slip they’d be concerned if the role would keep your interest in the long term - why not own this? ‘During the interview you asked if I could see myself in this role long-term. It’s a role I’d enjoy - taking on a hands-on role I can get stuck into is an exciting challenge, while my experience in xxx would be beneficial for yyy.’ Keep it more succinct than my email though. Write it in your own words in a similar tone to how you came across in the interview. Will it make a difference? Only marginally, in some situations. Is it worth doing as a natural way to continue the conversation? I think so. Don’t be disheartened if you don’t get a reply - they may have a policy to follow. And to that coercive point above don’t say ‘I’m the best candidate. You’d be a fool to miss out,’ or something more subtle that might suggest the same. Additional interviews In an ideal world you’d get a full view of the interview process before the interview. Unfortunately some employers enjoy playing a game of interview chicken, revealing more and more interview stages as you go through them. Most are somewhere in between. Try to establish the full process as early as possible in case there is anything that is non-negotiable for you. For example, I know some people categorically do not want to do technical tests or ‘business plan’ style presentations, having had their fingers burnt in the past. It’s your choice what might be a non-negotiable - for any reasonable employer these are typically used as a means for fair assessment. Treat any interview in the same way as the first interview: prepare as fully as possible and assume nothing. Unless you know their hierarchy of decision-making, that new person you meet at fourth stage for an informal chat might well be the person with the final say. Even a social get-together after an offer is put forward might be seen as an assessment. Appropriate follow-ups It’s a careful balance. You want to show you are interested, not desperate. You need an answer, not to be inappropriately intrusive - even if that’s not your intent perception holds weight. Following up in the right way is a good tactic. If you can gain an understanding of their time frames or process work to that. Anything and everything can happen behind the scenes, including unexpected absences. Things can slip in a way employers may not see as notable. A few work days after you were expecting to hear, drop them a polite line. ‘Hi Greg, I wondered if you had any news on how you want to proceed with this role. Is there any update you can share? Kind regards,’ You can play a bit of keeping up with the Joneses if it’s true - ‘I remain interested - I do have two interviews this week with other employers. Would you like me to keep you updated?’ Sometimes no news is no news and you might need to be patient. Eventually you may come to a point where you need a decision from them - such as if your 2nd choice company gives you a job offer. A breakup email can be a good thing. Even if this doesn’t prompt an update or decision from them, you give yourself agency to walk away with no ‘what ifs?’ And if they do come back later, you can make a separate decision on whether to revisit them. One such email might be: ‘Hi Greg, I enjoyed our interview on May 21st. You mentioned you’d reach a decision the following week. Can I assume you have moved forward with another candidate? I’ll draw a line through my application for now and will be happy to pick up our conversations at a later date, if appropriate. Kind regards,’ Written appropriately, there are three outcomes: You get a reply confirming they have appointed You get no reply and can move on You get a reply with more information That last point may be ‘no news’ or something actionable. Sometimes it might even prompt good news. Whatever the outcome, you can move forward. Keeping in touch long-term Sometimes a no might be a ‘no for now’, especially when you are later on in the process, such as being pipped to the post at final interview. If yours is a business as usual role where there are a number of employees fulfilling similar duties in the same company, you may well be suitable for other roles that come up in future. How can you keep in touch appropriately so that you help their decision making when another vacancy comes up? Find reasons to occasionally keep in touch (maybe once every couple of months). If they are active on LinkedIn you could follow their content and add constructive comments. It may come to nothing but it may give you early sight of a new vacancy. If you see another vacancy advertised check it out. Drop them a line directly rather than just apply given you are continuing a conversation rather than coming in cold. And if they reply to say ‘don’t bother’, at least you know.