Depth charge

Greg Wyatt • May 16, 2024

As I sit here typing away at my keyboard, I know full well how words appear on my screen.

First I type with a satisfactory clunk on a mechanical keyboard.

Signals travel from each key through the USB cable into my laptop.

Tiny elves transport the signals via miniature paintbrushe… wait.

Oh, never mind, I don’t really need to know how it works, it works well enough.

Until something goes wrong, and turning it off then turning it on again doesn’t do its job.

Time to get the experts in.


This is the Illusion of Explanatory Depth - our belief that we understand the world more fully than we do.

Until we’re asked to explain its workings and find the limit of our understanding.

Until things go wrong and it’s on us to fix them.


It’s a definition that has an important place in recruitment.

Especially for hiring processes that think they know how to recruit, yet aren’t accountable for their part if things go wrong.

Where there isn’t sufficient knowledge to ask the right questions, to get to the root of what happened, and find solutions to problems not known to exist.

Typically represented by the assumptions such as ‘all recruiters are the same’, ‘adverts don’t work’, ‘we give a great candidate experience’, and all that jazz.


“We work with specialist recruiters.”

What is a specialism in recruitment?

Is it knowledge of a market vertical, where your expertise can probe to establish what right is and bring them forward for the right reason?

Is it doing the same type of vacancy over and over, where you obtain a density of keywords, without the wherewithal to ask substantial questions?

Is it horizontal expertise in recruitment marketing, copywriting, consultation and advocacy?

If you rely on the specialism of your recruiters, how do you challenge their expertise to see if they specialise in how you need, not what you think you want?


“We provide an excellent candidate experience.”

To whom do you provide that?

Is it the type of candidate who you may wish to employ?

Is it suitable applicants who aren’t right for your vacancy?

Is it unsuitable applicants who see themselves as a candidate for employment?

Is it the people you’d love to employ, who actively chose not to engage, sometimes without you being aware of them?

Is it the people you’d love to employ, who you haven’t discovered, and who can’t discover you?

If the answer isn’t yes to all, and you aren’t measuring it, how good a candidate experience are you actually giving?

Clue: “If you don’t hear from us within one week, please assume you were unsuccessful,” means you can’t provide a holistically good candidate experience.

What impact will that have?


“There are no USPs in recruitment”

A unique sales proposition. Is that so?

What is it that we are selling? Is it CVs? Is it a CV database? Is it candidates (and what is a candidate)? Is it process? Is it philosophy?

Is it automation in the guise of AI? Is it more, quicker, better? Is it fewer, more accurately, more specifically?

Is it fill rate? Is it retention? Performance beyond expectation?

How does that matter for your recruitment?

What problems do they solve for you?

Are your problems unique to you, in which case shouldn’t it matter what service you buy from a recruiter?

And if your problems are unique, how are you assessing which recruiters are suited if their proposition isn’t both unique and uniquely aligned to your problems?


“Adverts don’t work”

Is that so? What evidence do you have to show this?

Is it the evidence of your applications? The evidence of candidate availability in your marketplace compared to market conditions?

An analysis of employer-centric ( inside out) adverts vs candidate-centric (outside in) adverts?

Do your adverts give candidates reasons to get in touch, let alone apply?

I can’t speak for anyone else, but my adverts fill around half of my roles, including skills short and ‘passive’/'‘problem unaware’ candidates.

While this post shared by Mitch Sullivan shows an A/B test for how language affects advert performance.

And given an advert doesn’t just mean a message shared above-the-line on a job board, but also those below-the-line in DMs, emails and phone calls, I’d be worried by anyone who claims they don’t work, without evidence it isn’t them at fault.

How do you know there aren’t buyers if you don’t actively sell through your words?

Do they know how adverts work, to say that they don’t?


“70% of candidates don’t apply to adverts”

Or whatever the latest stat is, to support the passive candidate argument. But is that even the right argument, considering an effectively written advert, in the right place, can appeal to passive readers?

These are my thoughts.

And if passive isn’t the right term, how about problem awareness?

Or how about people who are problem unaware one day, and problem aware the next, when they are sacked by Zoom through no fault of their own?

Are these people who then wouldn’t apply to adverts?

What’s holding people back from applying? Is it status, awareness, or a reaction to what they read?

While if people don’t apply to adverts, why might they respond instead to a message, attractive or otherwise?

Or could it be a good thing, not to advertise, given the 200 good candidates who applied across 3 vacancies last week, with over 1,000 applications? Would a headhunt be less work, with the same outcome of filling those vacancies?

Isn’t the better question to ask where the candidates are that are likely to be suited to a vacancy, than talk about whether they might apply for a job?

Given the crux of marketing is the right place, alongside the right person, the right time, the right offer and the right message.


“AI can’t replace the human side of recruitment”

But what is AI? Is it automation dressed up as intelligence?

Is it technology now, in the public domain, which changed again yesterday with 4o?

Is it technology that is being worked on, under the guise of Moore’s law, that is ready but not released?

Is it the aggregation of different automation across the recruitment lifecycle that, if implemented well, provides a better experience for its users - candidates?

What is the human side anyway? Is it trust? We trust our devices with no end of sensitive data as we doomscroll our feeds and subscribe to another app.

Is it contextual insight? Perhaps so right now, but if AI becomes intelligent why couldn’t it gain that straightforwardly, given technology is iterative and can only get better?

Is that a genuine statement to rely on, or are we Blockbuster when we didn’t buy Netflix in 2000?

Development - release - implementation - adoption - entrenchment. There are yards to go before we even know what we are dealing with.


I don’t think the Valley of Despair was the right term for me sliding down from Mount Stupid.

It’s an exhilarating ride to discover all the things you don’t know and unpick the things you thought you did.

It starts with understanding there are no elves - only key press triggering circuit closure, sending a unique scan code to the computer for character translation and display.

And when you blow up illusory depth, there are learning opportunities, to get better at what we do, by cutting past assumptions and leaning into what we don’t know.

If you want to fix your keyboard that is.

Regards,

Greg

By Greg Wyatt August 18, 2026
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By Greg Wyatt August 11, 2026
What follows is Chapter 49 in A Career Breakdown Kit (Summer 2026) . It's like many other chapters in that I've tried to make it stand alone, yet it's deeply connected to the rest of the book. For example, if you accept your job search is equivalent to launching a product to market - where you are the product and your next employer the buyer - then a sensible strategy is also equivalent. You execute an appropriate multichannel sales and marketing plan, where you focus on the steps in your control, with considered action and follow up. An interview process is an ongoing negotiation, with each interview equivalent to a consultative sales meeting. And like any good sales professional, you know that the steps preceding, the steps in-between, and the steps after all have a part to play. In my last three offers these have all been contributing factors: The relationship nurtured by the hiring manager led to their new employee hitting the ground running The private information withheld by the candidate that led to an offer rescinded because she could never have fulfilled the role in the first place The enthusiasm shown by a candidate in post interview communications tipped a decision in their favour Recruitment is risk, filled with bias - that doesn't mean you can't make that work for you. 49 - After the interview In a tough job search, getting to an interview can feel a real achievement. If you’ve been accountable in your applications, only going for roles where you are a strong fit, these are tangible opportunities to secure employment. The interview itself isn’t the be-all and end-all. It’s better to see them as the start of a conversation, one that’s only complete when you either have an acceptable employment contract in your hand, or if it’s an unequivocal no. Continuing this conversation in the right way, and in ways other candidates may not think to, can bring hoped for and unexpected gains. A few weeks back I filled a vacancy which had a strong shortlist. The final three were all employable, and the company would have taken all three had they been able to. The second choice candidate was disappointed and took it well, responding professionally. I worked hard to give all three a good experience with regular updates and constructive feedback. I too was genuinely disappointed for the ‘unsuccessful’ candidates. Two weeks after accepting the offer and returning the signed contract, the first-choice candidate withdrew. She’d received a significantly improved offer having been headhunted. Within two hours of passing the news on to the hiring team, the 2nd choice candidate was offered the role and accepted. How she had responded to her initial disappointment was a key element in this offer being put forward. The same was true of her experience with us in her decision to accept the offer. In many ways an interview is like a sales meeting. One party pitches their offering which might be customised against the questions asked. The other party makes a decision on whether and how to proceed. In an interview both the candidate and employer act as both seller and buyer. As a job seeker you get the final say on whether you say yes, no or something in between. Your decision is influenced by factors you may not divulge to the employer, such as an unexpected intervention (illness, accident, family), personal circumstances or other offers that may come up. It’s the same for the employer. They may have a hierarchy of decision-making, changes in the business and changes outside of the business - many things that can influence an interview decision or time frame, different from what was initially agreed. In sales we know that a deal isn’t agreed upon until the invoice is paid. Even if there is an initial ‘yes’ in a meeting we follow up suitably. Follow-up email to confirm details of the conversation and next steps. Thank you for your time Follow up at the appropriate time to check progress If it’s ‘no right now’, follow up over time to build a relationship until they are ready to buy If it’s ‘no answer’, find appropriate reasons to follow up, ending in a breakup email What this actually looks relates to what their sales (hiring) process is, playing to their rules and breaking those same rules in an appropriate way. In the UK, 61% of private sector employers are SMEs, whereas the vast majority of money is in the corporate space. The differentiator in recruitment is that the more corporate you get, the more transactional and matrix-led recruitment often becomes. Some of the rules of the game will be different. This illustrates how and why things are different depending on the context. Public sector, charities, geography, bias, habit, strategy - these all affect the rules of what appear similar processes from the outside. It’s important not to be cynical or come across as coercive. Respect the process and any rules you learn about. Thank you notes Most of the employers I partner with are interested in candidate feedback and interest post-interview - to help them reach their decision for the right reason. Were you applying directly, their interest in your view would be the same. A naturally written thank you note sent appropriately should not work against you. It might work for you and it’s a situation where someone’s bias can be a benefit. ‘Dear Greg, I wanted to thank you for your time today and the opportunity to interview at ABC Corp. It was a pleasure to meet you and Gary and helpful to understand more about your role and environment. I remain keen and would be delighted to return for the next stage. You mentioned you’ll make a decision by the end of next week and I look forward to hearing from you. Do let me know if I can help with anything - my number is …. Kind regards,’ It’s an opportunity to build on or mitigate inconclusive points in an interview if there’s an example you neglected to share or if you didn’t convey information in the right way. Maybe they let slip they’d be concerned if the role would keep your interest in the long term - why not own this? ‘During the interview you asked if I could see myself in this role long-term. It’s a role I’d enjoy - taking on a hands-on role I can get stuck into is an exciting challenge, while my experience in xxx would be beneficial for yyy.’ Keep it more succinct than my email though. Write it in your own words in a similar tone to how you came across in the interview. Will it make a difference? Only marginally, in some situations. Is it worth doing as a natural way to continue the conversation? I think so. Don’t be disheartened if you don’t get a reply - they may have a policy to follow. And to that coercive point above don’t say ‘I’m the best candidate. You’d be a fool to miss out,’ or something more subtle that might suggest the same. Additional interviews In an ideal world you’d get a full view of the interview process before the interview. Unfortunately some employers enjoy playing a game of interview chicken, revealing more and more interview stages as you go through them. Most are somewhere in between. Try to establish the full process as early as possible in case there is anything that is non-negotiable for you. For example, I know some people categorically do not want to do technical tests or ‘business plan’ style presentations, having had their fingers burnt in the past. It’s your choice what might be a non-negotiable - for any reasonable employer these are typically used as a means for fair assessment. Treat any interview in the same way as the first interview: prepare as fully as possible and assume nothing. Unless you know their hierarchy of decision-making, that new person you meet at fourth stage for an informal chat might well be the person with the final say. Even a social get-together after an offer is put forward might be seen as an assessment. Appropriate follow-ups It’s a careful balance. You want to show you are interested, not desperate. You need an answer, not to be inappropriately intrusive - even if that’s not your intent perception holds weight. Following up in the right way is a good tactic. If you can gain an understanding of their time frames or process work to that. Anything and everything can happen behind the scenes, including unexpected absences. Things can slip in a way employers may not see as notable. A few work days after you were expecting to hear, drop them a polite line. ‘Hi Greg, I wondered if you had any news on how you want to proceed with this role. Is there any update you can share? Kind regards,’ You can play a bit of keeping up with the Joneses if it’s true - ‘I remain interested - I do have two interviews this week with other employers. Would you like me to keep you updated?’ Sometimes no news is no news and you might need to be patient. Eventually you may come to a point where you need a decision from them - such as if your 2nd choice company gives you a job offer. A breakup email can be a good thing. Even if this doesn’t prompt an update or decision from them, you give yourself agency to walk away with no ‘what ifs?’ And if they do come back later, you can make a separate decision on whether to revisit them. One such email might be: ‘Hi Greg, I enjoyed our interview on May 21st. You mentioned you’d reach a decision the following week. Can I assume you have moved forward with another candidate? I’ll draw a line through my application for now and will be happy to pick up our conversations at a later date, if appropriate. Kind regards,’ Written appropriately, there are three outcomes: You get a reply confirming they have appointed You get no reply and can move on You get a reply with more information That last point may be ‘no news’ or something actionable. Sometimes it might even prompt good news. Whatever the outcome, you can move forward. Keeping in touch long-term Sometimes a no might be a ‘no for now’, especially when you are later on in the process, such as being pipped to the post at final interview. If yours is a business as usual role where there are a number of employees fulfilling similar duties in the same company, you may well be suitable for other roles that come up in future. How can you keep in touch appropriately so that you help their decision making when another vacancy comes up? Find reasons to occasionally keep in touch (maybe once every couple of months). If they are active on LinkedIn you could follow their content and add constructive comments. It may come to nothing but it may give you early sight of a new vacancy. If you see another vacancy advertised check it out. Drop them a line directly rather than just apply given you are continuing a conversation rather than coming in cold. And if they reply to say ‘don’t bother’, at least you know.