How to doorknock

Greg Wyatt • March 19, 2024

Doorknocking is an old-school sales approach you may well have experienced, such as when a young person with a clipboard rings your doorbell and asks you to change electricity provider.

My wife even bought from exactly this scenario.

But while it’s not uncommon in a business-to-consumer situation, it can also work business-to-business… if you can get past security.

Although technology has moved on, the principle is the same, whether in person, by phone, email, letter or LinkedIn:

You approach someone cold and create your own opportunity.

This isn’t an approach for everyone, and certainly requires a modicum of chutzpah, but if you are used to a high failure rate in applying through job boards and agencies - what do you have to lose by not gaining a job through being proactive?

And more than that - look at all the advice on LinkedIn on how to improve your odds in a job search.

It’s all transactional and applicable, available to everyone - if you all follow it, everyone takes the same step forward.

While taking steps others are less prepared to do means the approach alone may stand out.

Of course, if you encounter the equivalent of a sign which says ‘Tresspassers will be shot’, that’s something to consider if the rules are important.


I’ve never applied through traditional means to a job. Here’s my successful application history -

  • Walked into the Cinema and asked for a job

  • Walked into Office World and asked for a job

  • Worked for Dad

  • Talked to one of my ex-colleagues and gained some by-the-call phone research work

  • Temped through an agency

  • Walked into the Pickerel Inn and asked for a job

  • Referred to Workplace Law

  • In managing their (small-scale) recruitment, I got to know the MD of Whitehill Pelham as a supplier. I went to work there.

  • Tapped up to return to a more senior role at Workplace Law

  • Started my business upon being given the boot


It’s true I did apply through job boards and agencies, but it’s mainly through my own means I’ve secured my employment.


Doorknocking has one key advantage and one key disadvantage as a route to a job.

The key advantage is that you approach companies by category, not because they are recruiting. These categories can be:

  • All the employers in your local business park you can walk around

  • Top 100 employers in your particular domain, whether industry or tech

  • Companies that have recently had funding and are about to scale

Or however you choose to categorise a list.

The point is to make contact and make a case for yourself, on the principle of

the right person, right time, right place, right message, right offer, and right price.

So of course, there’s an element of luck involved, for these elements to all come together.

We’ll dig into this in the next section.

The key disadvantage is that they may not be recruiting, or ever have a need to employ you, and even if they do have a vacancy, you still have to establish the right fit.

That means a logically low hit rate.

But again, let’s go back to job board applications - how many hours have you spent applying for jobs where you never even heard back?

The difference is the anonymous rejection of a volume based application versus the personal rejection from your direct approach.

Your threshold for an acceptable failure rate will inform whether this is the right approach for you.


Right person, right time, right place, right message, right offer, right price.

This is a principle of any marketing activity, including other means of looking for work.

Let’s reorder the list and see how we can make them work for us:

Right Place

Those Categories above. The place is the Company, and how you contact them. You can go in blind, if you are a bold prospector by nature, or you can research them in advance.


Right Person

Typically this will be the ‘next one up’, Head of department, Director, CxO or Owner.

Who would be the budget holder at work? Those are a good target. Research, as usual, can help - look them up on LinkedIn, PR, news, video platforms. What can you find out?


Right Time

In most situations, if you categorise by anything not time-related, this will be pot luck.

What if, instead, you categorise by timed factors? What might be a hiring trigger?

Perhaps you could contact a list of companies who have just announced funding, or a big win - events that can trigger investment in the business through hiring.

Or maybe you hear through the grapevine that Janine is about to go off on maternity leave.

If their process isn’t time-related, can you make it time-related?

“We aren’t hiring right now” might mean they’ve run out of headcount in H1 (Jan to June), and may have a new budget in July. What can you find out that helps you both?

And if you have radio silence, why not try again in a month or three months?

Think about how you buy - if you don’t need something it doesn’t matter so much about how good the message is.

If you do need something, someone who keeps in regular touch might sell you what you need.


Right Offer

You have more opportunity for career creativity, in being unemployed, than someone entrenched in a 9 to 5 permanent job.

What problems can you fix for a company, in a non-traditionally employed capacity?

Let’s say an employer has a problem that needs fixing. They don’t have capacity to do it right now, it isn’t burning enough to seek professional help, and there isn’t sufficient work in view to make it a job.

What if you caught them at the right time?

An out-of-work TA Manager who offered to revamp an onboarding process.

A web designer who notes lots of issues with their website.

A strategic operational issue that is their unknown unknown, but your expertise identifies.

A swamped team who could benefit from their admin burden being reduced.

An orchard that needs pickers at harvest - no shame in that.

Who knows what that might be?

What starts out as a short-term / project / part-time piece of work can become proof of concept. The FD of one company I’ve recently recruited for created his own job, contacting them a couple of years ago because he loved their products.


Right message

This is both nuanced and vulgar.

It’s nuanced because nailing the message CAN create an opportunity a poorly written message can miss.

But it’s vulgar because sometimes you can just catch people at the right time, no matter how cruddy your message is.

This is very much the case in recruitment - I’ve picked up several senior appointments by happenstance.

“I’m glad you called Greg, I’m just starting to think about my maternity cover in June.”

Had I not called, that HR Director may well have gone to the specialist HR recruiters she is also in touch with.

If you have a strong hook in your message -such a key area of rare expertise, or a clear issue you’ve identified which companies may have - great, go in with that.

But if you don’t - done is better than procrastinating:

“Hi Greg, I live locally to Bircham Wyatt Recruitment. Love what you do. I wondered if you might be recruiting for an apple picker at any point? If you can’t help, could you point me in the right direction?”

Right price

I’ve left this til the end because much of this is variable and subjective. What are your needs? What can they afford? What does the market say? How flexible can you be?

Research will help, if you can get a sense of what they generally pay through indeed, glassdoor or others. Or maybe what comparable companies who are advertising will pay.

One approach might be simply to pro-rate your salary over the period you’ll work there.


As a related aside, door-knocking can sometimes inadvertently give you access to jobs that are being actively recruited. Consider it a happy byproduct of your work, if you find yourself in this situation.


Like any activity in a job search, it’s worth persevering. Otherwise it’s too easy to think, after 10/20/100 unsuccessful efforts that the approach itself is at fault.

There is always an element of good fortune in any marketing activity.

This may be out of your comfort zone, in which case it’s an opportunity to grow.

Or it may be out of your capacity, which is understandable.

You may even find other approaches are more effective than you.

But the only certain thing is that if you don’t try you definitely won’t benefit from it.

Thanks for reading.

Regards,

Greg

p.s. if you found this article helpful, may I ask that you share it with fellow job seekers? This will always be a free publication, and I have no intent to monetise career coaching, which I hope allows it to be as accessible and objective as possible.

I’ve no idea if ‘liking’, commenting or reposting helps. What about ‘commenting for coverage’ 😂?

Why not share it in a LinkedIn post? You may start some interesting conversations, and help others you don’t yet know.

By Greg Wyatt August 18, 2026
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By Greg Wyatt August 11, 2026
What follows is Chapter 49 in A Career Breakdown Kit (Summer 2026) . It's like many other chapters in that I've tried to make it stand alone, yet it's deeply connected to the rest of the book. For example, if you accept your job search is equivalent to launching a product to market - where you are the product and your next employer the buyer - then a sensible strategy is also equivalent. You execute an appropriate multichannel sales and marketing plan, where you focus on the steps in your control, with considered action and follow up. An interview process is an ongoing negotiation, with each interview equivalent to a consultative sales meeting. And like any good sales professional, you know that the steps preceding, the steps in-between, and the steps after all have a part to play. In my last three offers these have all been contributing factors: The relationship nurtured by the hiring manager led to their new employee hitting the ground running The private information withheld by the candidate that led to an offer rescinded because she could never have fulfilled the role in the first place The enthusiasm shown by a candidate in post interview communications tipped a decision in their favour Recruitment is risk, filled with bias - that doesn't mean you can't make that work for you. 49 - After the interview In a tough job search, getting to an interview can feel a real achievement. If you’ve been accountable in your applications, only going for roles where you are a strong fit, these are tangible opportunities to secure employment. The interview itself isn’t the be-all and end-all. It’s better to see them as the start of a conversation, one that’s only complete when you either have an acceptable employment contract in your hand, or if it’s an unequivocal no. Continuing this conversation in the right way, and in ways other candidates may not think to, can bring hoped for and unexpected gains. A few weeks back I filled a vacancy which had a strong shortlist. The final three were all employable, and the company would have taken all three had they been able to. The second choice candidate was disappointed and took it well, responding professionally. I worked hard to give all three a good experience with regular updates and constructive feedback. I too was genuinely disappointed for the ‘unsuccessful’ candidates. Two weeks after accepting the offer and returning the signed contract, the first-choice candidate withdrew. She’d received a significantly improved offer having been headhunted. Within two hours of passing the news on to the hiring team, the 2nd choice candidate was offered the role and accepted. How she had responded to her initial disappointment was a key element in this offer being put forward. The same was true of her experience with us in her decision to accept the offer. In many ways an interview is like a sales meeting. One party pitches their offering which might be customised against the questions asked. The other party makes a decision on whether and how to proceed. In an interview both the candidate and employer act as both seller and buyer. As a job seeker you get the final say on whether you say yes, no or something in between. Your decision is influenced by factors you may not divulge to the employer, such as an unexpected intervention (illness, accident, family), personal circumstances or other offers that may come up. It’s the same for the employer. They may have a hierarchy of decision-making, changes in the business and changes outside of the business - many things that can influence an interview decision or time frame, different from what was initially agreed. In sales we know that a deal isn’t agreed upon until the invoice is paid. Even if there is an initial ‘yes’ in a meeting we follow up suitably. Follow-up email to confirm details of the conversation and next steps. Thank you for your time Follow up at the appropriate time to check progress If it’s ‘no right now’, follow up over time to build a relationship until they are ready to buy If it’s ‘no answer’, find appropriate reasons to follow up, ending in a breakup email What this actually looks relates to what their sales (hiring) process is, playing to their rules and breaking those same rules in an appropriate way. In the UK, 61% of private sector employers are SMEs, whereas the vast majority of money is in the corporate space. The differentiator in recruitment is that the more corporate you get, the more transactional and matrix-led recruitment often becomes. Some of the rules of the game will be different. This illustrates how and why things are different depending on the context. Public sector, charities, geography, bias, habit, strategy - these all affect the rules of what appear similar processes from the outside. It’s important not to be cynical or come across as coercive. Respect the process and any rules you learn about. Thank you notes Most of the employers I partner with are interested in candidate feedback and interest post-interview - to help them reach their decision for the right reason. Were you applying directly, their interest in your view would be the same. A naturally written thank you note sent appropriately should not work against you. It might work for you and it’s a situation where someone’s bias can be a benefit. ‘Dear Greg, I wanted to thank you for your time today and the opportunity to interview at ABC Corp. It was a pleasure to meet you and Gary and helpful to understand more about your role and environment. I remain keen and would be delighted to return for the next stage. You mentioned you’ll make a decision by the end of next week and I look forward to hearing from you. Do let me know if I can help with anything - my number is …. Kind regards,’ It’s an opportunity to build on or mitigate inconclusive points in an interview if there’s an example you neglected to share or if you didn’t convey information in the right way. Maybe they let slip they’d be concerned if the role would keep your interest in the long term - why not own this? ‘During the interview you asked if I could see myself in this role long-term. It’s a role I’d enjoy - taking on a hands-on role I can get stuck into is an exciting challenge, while my experience in xxx would be beneficial for yyy.’ Keep it more succinct than my email though. Write it in your own words in a similar tone to how you came across in the interview. Will it make a difference? Only marginally, in some situations. Is it worth doing as a natural way to continue the conversation? I think so. Don’t be disheartened if you don’t get a reply - they may have a policy to follow. And to that coercive point above don’t say ‘I’m the best candidate. You’d be a fool to miss out,’ or something more subtle that might suggest the same. Additional interviews In an ideal world you’d get a full view of the interview process before the interview. Unfortunately some employers enjoy playing a game of interview chicken, revealing more and more interview stages as you go through them. Most are somewhere in between. Try to establish the full process as early as possible in case there is anything that is non-negotiable for you. For example, I know some people categorically do not want to do technical tests or ‘business plan’ style presentations, having had their fingers burnt in the past. It’s your choice what might be a non-negotiable - for any reasonable employer these are typically used as a means for fair assessment. Treat any interview in the same way as the first interview: prepare as fully as possible and assume nothing. Unless you know their hierarchy of decision-making, that new person you meet at fourth stage for an informal chat might well be the person with the final say. Even a social get-together after an offer is put forward might be seen as an assessment. Appropriate follow-ups It’s a careful balance. You want to show you are interested, not desperate. You need an answer, not to be inappropriately intrusive - even if that’s not your intent perception holds weight. Following up in the right way is a good tactic. If you can gain an understanding of their time frames or process work to that. Anything and everything can happen behind the scenes, including unexpected absences. Things can slip in a way employers may not see as notable. A few work days after you were expecting to hear, drop them a polite line. ‘Hi Greg, I wondered if you had any news on how you want to proceed with this role. Is there any update you can share? Kind regards,’ You can play a bit of keeping up with the Joneses if it’s true - ‘I remain interested - I do have two interviews this week with other employers. Would you like me to keep you updated?’ Sometimes no news is no news and you might need to be patient. Eventually you may come to a point where you need a decision from them - such as if your 2nd choice company gives you a job offer. A breakup email can be a good thing. Even if this doesn’t prompt an update or decision from them, you give yourself agency to walk away with no ‘what ifs?’ And if they do come back later, you can make a separate decision on whether to revisit them. One such email might be: ‘Hi Greg, I enjoyed our interview on May 21st. You mentioned you’d reach a decision the following week. Can I assume you have moved forward with another candidate? I’ll draw a line through my application for now and will be happy to pick up our conversations at a later date, if appropriate. Kind regards,’ Written appropriately, there are three outcomes: You get a reply confirming they have appointed You get no reply and can move on You get a reply with more information That last point may be ‘no news’ or something actionable. Sometimes it might even prompt good news. Whatever the outcome, you can move forward. Keeping in touch long-term Sometimes a no might be a ‘no for now’, especially when you are later on in the process, such as being pipped to the post at final interview. If yours is a business as usual role where there are a number of employees fulfilling similar duties in the same company, you may well be suitable for other roles that come up in future. How can you keep in touch appropriately so that you help their decision making when another vacancy comes up? Find reasons to occasionally keep in touch (maybe once every couple of months). If they are active on LinkedIn you could follow their content and add constructive comments. It may come to nothing but it may give you early sight of a new vacancy. If you see another vacancy advertised check it out. Drop them a line directly rather than just apply given you are continuing a conversation rather than coming in cold. And if they reply to say ‘don’t bother’, at least you know.