Nothing but the truth

Greg Wyatt • October 3, 2024

I came across a post about lying in recruitment today, and most of the respondents indicated it’s a dealbreaker and a sign of human awfulness.

Which reminded me of this article, written last year, as a counterpoint to my sister’s then recently published book.

She really liked my suggestion of ‘Nothing but the truth’ as its name, but told me her agent vetoed it on the grounds that negative titles don’t sell. Sounds true, yet maybe she was just protecting my feelings.

Truth is an interesting concept. Can you tell a lie, by only telling truths?

Does having an ideal require that you lie to uphold it?

Is lying morally permissible if it only benefits others, and not yourself?

Anyway, reading it back, it’s quite good, and you might enjoy it too:

At the end of her speech, my sister made a simple request:

“Put your hand in the air if you’ve lied today.”

Only one person didn’t put their hand up – me.

Lying’s not in my nature, except in a couple of specific situations where no harm is caused.

You can believe that or not, up to you.

The earlier part of the speech touched on all those little moments in our lives where we tell a little lie, either to ourselves or someone else.

Sometimes it’s to protect feelings. Sometimes to protect ourselves.

Sometimes it’s to keep up the narrative of how we are perceived because we don’t want to share our secret selves.

It was a great launch for a book on how society doesn’t just put up with lies to function, it may even rely on them.

She interviewed a wide range of experts on lying including spies and toddler scientists, showed how the face can lie, and talked about her amnesia and what it was like to be in the closet.

She didn’t interview me about recruitment, so I’m putting that right today.

Lies are rampant everywhere you look in recruitment.

In a survey last year, 51% of respondents admitted to lying on their CVs.

I expect the true number to be higher, considering some won’t even admit a lie to themselves.

It’s common to extrapolate behaviour from what we experience. One lie may lead to more, and that may be the only reason you need to reject a candidate.

Not all lies are born equal.

Broadly I differentiate them between lies of impact, lies to protect, and lies of inconsequence.

A lie of impact is one which leads to a decision based on that lie.

Here an example would be John Andrewes, who lied about his experience and qualifications to land a top NHS job.

He was jailed for 2 years and required to pay £100k, the remainder of his assets.

Fraud.

Or lying about reasons for departure – they say redundancy, they meant gross misconduct.

Misrepresenting capability and qualifications.

Mispresenting a role to make it more appealing.

£Competitive salary, when you meant lowball to get a deal.

The lies we should find and cull at the earliest opportunity.

A lie to protect can be many things.

I remember an HR candidate early in my career who changed her name twice. It was highly suspicious to me at the time.

“Apunanwu Oluwayo” became “Apunanwu Roberts” became “Judith Roberts”.

This first change suggested a marriage or divorce. The second I couldn’t fathom.

What a liar, 2005 Greg thought.

Of course, now I know better.

It’s likely she changed her name to a British one because she suffered from namism – one report indicates candidates are 60% less likely to receive a callback with a foreign-sounding name.

Despite my ignorance, I gave Judith the benefit of the doubt and invited her to interview.

You can see why blind CVs are a fair measure to prevent this happen, although I wonder if it’s better to treat the illness rather than rely on palliative measures.

How about not disclosing identifiable education for the same reasons?

What about disability and neurodivergence?

If a condition requires an accommodation to fulfil a role, is non-disclosure a lie by omission?

Another could be lying about reasons for departure – they said ‘left to focus on a job search’, they meant they couldn’t put up with a harmful environment any longer.

A lie of protection, which isn’t one of impact, should be clarified but, in my opinion, not penalised without investigation.

The lie above is one of protection – I changed the names to protect the individual, one of the situations in which I will lie deliberately, with good reason.

How about a lie of inconsequence?

By this I mean a lie that doesn’t impact employability, reflect capability or have any bearing on what that person is like to work with.

Examples here might be fudging employment dates to prevent the question “Why were you unemployed for 2 days in 2012?”

Or perhaps they might say People Business Partner on their CV, which they fulfilled functionally, yet had a misrepresentative job title of Operations Manager.

Sometimes what seem to be lies of impact, might be lies of inconsequence:

I once had a candidate withdraw from an interview.

Aladdin said his father had passed away, and he had decided to suspend his job search.

I spoke to the hiring manager, Jaffar, and said “This smacks of lying” principally because of a change in behaviour that didn’t seem related to grief, and the very high mortality rate candidates sometimes experience throughout recruitment.

It was a tough vacancy to fill, so we made a plan. Jaffar would contact him directly a couple of weeks after, to check in and see if he fancied a pint.

We put our suspicion aside, while also considering how he might have perceived his relationship with me.

Long story short Aladdin took the job and was there for eight years. He gave me a lovely recommendation too.

I’m pleased to say his father made a full recovery.

While this appears to be a lie of impact, it’s actually one of inconsequence.

He lied because he didn’t feel safe telling me he was having second thoughts. That’s on me, because it is my job to create a safe space for candidates so that they trust me and tell me inconvenient truths.

It’s not dissimilar to the hilariously high rate of car breakdowns in recruitment.

Have we considered our part in that lie?

These three types of lies are a gross simplification to paint the picture.

Our perception of lying is highly subjective, and there is no one right answer.

I think it’s understandable to feel a lie is a dealbreaker.

For lies of impact, this should be the case.

For other lies though, perhaps a judgment call is better than an assumption. Why did that person lie? Could it even be something we did?

Does that lie really matter?

And if it does matter – how many times have you lied in the same way today?

The next eminently-an-epistole is on technical debt in recruitment, and why we should consider the long-term impact of a short-term compromise.

Regards,

Greg

P.s. if you’re interested in Kathleen’s book, you can read about it here:

https://www.amazon.co.uk/Social-Superpower-Truth-About-Little-ebook/dp/B09MDWNL44

An inverted job search

By Greg Wyatt • October 7, 2026
I realise I've shared this chapter fairly recently, but there's good reason to revisit it. On Friday, I launched a new AI tool - Your Job Search Plan. You can find it here: https://your-jobsearch-plan.netlify.app/ It's based on the inversion principle below: the optimal job search is an inversion of how that job is optimally recruited. In other words, the first step in a job search should be to understand how recruiters and hiring processes seek to fill your ideal vacancy. Then to access all those channels while putting your best foot forward. It connects your applications, your networking, your CV, your LinkedIn profile, and so on, all of which should stem from your professional identity, the context of your career, the market conditions for that career, and therefore the work you'll need to do to boost your odds. One thing I'm pleased about with this tool is how it relates to the other tools and resources on www.bwrecruitment.co.uk/resources . So what seemed abstract, or painful activities without guaranteed outcome, become a practical arrow in the quiver of your search. I hope you find these tools helpful. They are a starting point, rather than a resolution. 20 - An inverted job search So, your broad approach to looking for a job is based on a product marketing strategy. How does this link to your job search and how companies hire? The next step is to recognise a job search is an inverted recruitment process. Whatever you can learn about the actual workings of recruitment, the better armed you are to navigate them. The first way in which this is true is around the routes to market employers take to fill a job. Employers want to fill vacancies in the most economical and efficient means possible. Sometimes they’ll rely on external advice, sometimes they’ll figure out their own way, and sometimes they’ll employ people to do it for them (such as a Talent Acquisition Manager or internal recruiter). When they rely on external advice, it may not surprise you it’s as varied and contradictory as job seeker advice. Take this nugget of wisdom: 80% of suitable candidates are not actively looking for work. By advertising, you’ll only have access to the 20% that applies to adverts. Hang on a minute! Doesn’t that sound an awful lot like the hidden jobs market? Of course, candidates aren’t hidden - much like hidden jobs, the priority is to understand the channels through which candidates are found. These channels directly mirror the channels through which you look for that job: Job boards; LinkedIn; Recruitment agencies; Confidential headhunting; Internal promotions; Secondments; Temp-to-perm hires; Consulting-to-perm hires; Referrals; Networking; Speculative approaches; Careers pages; Talent pools; Candidate databases Every job is different, dictated by principles like supply and demand, confidentiality, reputational risk, wherewithal, budget and capacity. The hiring process of a Software Developer is different from that of a Sales Director. If an employer only hires through an advert - this means if you don’t apply for adverts, there’s no way in which you can be considered for that vacancy. A second way it’s accurate is the notion that what’s true for one may not be true for others. This relates to candidate resentment . You may read online that some recruitment behaviours are signs of a bad employer. Yet, you should always follow the instructions given when applying for an advert or through an agency. They may instruct you to: 1/ Write a CV, cover letter and duplicate it on their ATS 2/ Tell them your salary when they don’t list theirs 3/ Do 17 interviews before reaching a decision 4/ Deliver a 6-month strategy plan by presentation 5/ Or any other request deemed unreasonable by Career Coaches, Job seekers, or people otherwise uninvolved in that process What some consider red flags, others will deem acceptable practice. It becomes your choice to play the game or not. Either follow their instructions or step away. You don’t have to apply if you don’t want to. In a similar vein, if you hear a hiring process has a preference, or if there are gaps in their employment armoury - these might be biases you can lean into. The hiring manager loves Arsenal Football Club and is biased towards people who love the same? Now might be the time to switch allegiance, if you can fake it or make it. They love a one page CV? Apply with a one page CV. You know the hiring manager of an advert with 400 applications? Give them a call - they might give you an unfair advantage. Poor practice from the employer, yet these are problems you can turn into opportunity. A third way in which this is true is by comparing inbound and outbound activity Outbound activity is where you go to your prospect (phone calls, messaging). Inbound activity is where the prospect comes to you (job adverts, content). Yet an outbound activity for a recruiter is an inbound activity for you (you receive phone calls and messages). While an inbound activity has you getting in touch because of their advert or content. When we talk about optimising your work, whether your CV, profile or interviews, it has to give the process what it needs. How can you be more discoverable, so you receive more relevant calls and messages? How can you improve your return on applications and your outbound messages? What about inverse non-recruitment? A brilliant, if strange question, with the same answer. When networking, going direct, seeking to become a referral, doorknocking, or other, what is the inverse of that activity? How does that person find or recommend people, if they become aware of a vacancy? How might they see you as a person to solve their problems, even if it isn’t a vacancy? You do these activities because of how they might help you and because of the benefit the other party experiences. What’s in it for them? If there isn’t anything in it for them, why should they help you? For each and every stage in recruitment, there is an opposed force, as candidates and the hiring process meet each other. It’s rarely an equal force, because every vacancy has supply and demand, resource, skill level, biases and intent at play. This is why each type of role has a different method of looking for work. Executive vacancies typically prioritise headhunted candidates, with fewer public adverts. Here the priority shifts towards building relationships with, and being discoverable by, Executive Search recruiters. If executives rely mainly on job boards, they may never think to focus on more suited channels. If you can learn what the other needs for that process to be successful, you can deliver the same. Speak to peers, speak to hiring managers you know, speak to recruiters, speak to former job seekers. How have they found work, and how would they recruit for your roles? Research your market to find viable employers, to identify recruiters and to build your network.  Then execute an appropriate strategy to access these channels.

Hierarchy of Pain

By Greg Wyatt • September 23, 2026
I had an aborted conversation at a networking event on Tuesday. It was about a problem vacancy a fractional people lead was looking at. Her client had instructed various executive search firms and none had produced a viable candidate. It seems the consistent approach was to match CVs to job description - pureplay transactional - and none were candidates that met the goal of the vacancy. You see that organisational pain that the vacancy heals wasn't defined by documentation, and therefore if you rely on that documentation to find candidates, it's happenstance that you come across someone viable. It's such a common problem, and when I 'fix' problem vacancies, it's invariably something that isn't described which was holding back a successful hire. The irony is this shouldn't be a hidden pain - presuming it's appropriate to share, it should be front and centre. What complicates modern recruitment is that, instead of better specifying vacancies, both sides of the hiring fence increasingly rely on LLMs to produce documentation that shaves the edges off. And as a result a candidate that has extensively healed the hidden pain a vacancy might even remove the evidence from their application in a bit to better match an advert or job description. The more transactional recruitment comes, particularly through reliance on technology, the worse this problem becomes. Probably not an issue for business as usual vacancy, but when a vacancy has impact, standard process of "5 CVs by Friday" will invariably hold you back. The chapter below is from A Career Breakdown Kit , my guide for navigating a skewiff employment market. It may be for job seekers, but the problem and solution are directly mirrored by the hiring side. It's taken word for word from the book, so some of the content is interconnected with other chapters. You can read most of them for free in the Jobseeker Basics newsletter. Hierarchy of pain This chapter reflects on how buyers make decisions, how this is reflected in hiring and why it matters in how you put forward your CV, application, interviews and other messages. If you’ve ever encountered sales in your career or life you are likely familiar with the concepts of Features and Benefits. The product is what is proposed. Features are what it does. Benefits are how it helps. However there are actually three other components in this hierarchy that make up commercial messaging. Value is what the benefits mean to you. “Sell the sizzle, not the sausage” - the sizzle isn’t a benefit, if you don’t like sausages. Outcomes are the tangible long-term results from using that product or service. “Sell the picture frame, not the screwdriver” - or rather what’s in the frame. Why does it matter? The idea being these peel back the layers of the onion to help a potential customer understand exactly What’s In It For Them. Yet, it may not matter whatsoever if your brilliantly put together message doesn’t achieve one element - show how you heal their hidden pain. In that frame example above, this might be a photo of a loved one, no longer with us. The photo is for our memories and feelings. The frame has to be right, to commemorate them properly. While it needs to be mounted well, using tools that make the job easier. Could you market that loss to sell a screwdriver? Hopefully not, though the message might be, “For memories that matter,” instead of "High Quality Screwdriver". It's a common pain many share, yet not one you might discuss down the DIY shop. Early in my career I had a lesson on hidden pain and its importance. I recruited an HR Manager for a high growth business whose requirement was for someone with broad experience in a similar environment. I presented an excellent candidate who was only available due to the shutdown of her employer - she had to stay to the final day to manage the process well, which limited her availability to start work. That was the only reason I explained her current situation to this new employer, because redundancy management wasn’t on the job description. She got the job! On day one of her new employment, her role was made redundant and she was offered a retention bonus to shut down the local site - everyone was to lose their jobs. The hidden pain here was redundancy, something not even mentioned to me during the vacancy briefing, and something I never broached with Julie. IIRC, there was no mention of it during the interview process either. Perhaps that’s an extreme example, but it does show what can happen behind the scenes. And if you happened to be out of work, a fixed term contract with a retention bonus might be quite appealing. Were you to apply to that vacancy, it would be important to highlight your redundancy experience - customising your CV might even have worked against you! So how does this hierarchy fit within your job search? You are the product, with your next employer on a buyer’s journey. Your features are what you offer. In a CV this is a combination of job titles, qualifications, skills and areas of experience. It’s also your salary requirement, where you are based and other elements like Visa status and working arrangements. Get these right and a little luck might mean they are all you need, considering that these same elements are what we source and filter on. I expect in this market you’re in competition with many people that offer the same Features, so the differentiator is what you bring to the table uniquely. The contexts of your career combined with how you helped, your impact, your achievements, and what the outcomes were. Related chapters: Principles of a Good CV Should I customise my CV? LinkedIn profiles that get found LinkedIn profiles that convert These are all resources that will help you communicate the benefits of your experience, the value you bring, the problems you solve, and the outcomes of these solutions. As for the hidden pain question, which in many vacancies isn’t articulated, how can you unpick hidden? Go back to why vacancies are recruited. How did they come about in the first place? They only fit into two piles - new and replacement. However these two piles have many subcategories relating to the problems they solve and the pain they heal. Researching the company can help. Inside knowledge definitely helps - it’s one reason good agency recruiters will be a valuable ally. But this knowledge isn’t always available, and sometimes the employer may not even know! I always come back to the principle, “You can’t be all things to all people.” And when you try to do this, you appeal to no one. It’s one reason why using LLM style AI to customise CVs is so problematic. The output is necessarily same-same because it’s a probabilistic determination of what you want based on an aggregate of data. It’s why, when recruiters receive a volume of AI augmented CVs, they all look the same. Your ‘good enough’ core CV ( Should I customise my CV ) leans into your strengths. While you might tweak it to meet the essential requirements, in the language of the employer, this should naturally support your greatest strength - the unique fingerprint that is your career. The downside of relying on customisation against vague, and often misrepresentative, adverts is that you can deemphasise and even remove your biggest achievements. The same achievements that would have helped you stand out. If your application doesn’t heal the hidden pain of a vacancy, it’s either because you have not defined your strengths correctly or you aren’t that close of a fit with the actual needs of the vacancy. An example to show this pitfall in practice. I caught up with a friend yesterday who has resigned from a post that was missold to him. His career is based on commercial acumen and enablement in a field that is heavily focused on risk management and compliance. So he’s already unusual in a good way (though his CV didn’t show this). On day one of his new job, he encountered a literal unexpected disaster. While these things happen, and he managed the situation effectively, this proved a consequence of the business culture and strategy. These problems kept coming up and his functional area in the business needed a complete overhaul at executive level. Rather than the commercial enablement picture they painted, they needed someone who relished chaos - a master of disaster. Completely the opposite of the career Simon wants. This isn’t something they could publicise in their recruitment process, for reputational reasons, yet it was a fundamental baked-in aspect of the role. I’ve no doubt Simon’s CV is a match for their job description. Yet he is not a match for their job. What if they’d seen CVs of people who’d leant into strengths of healing dysfunction? What if he’d leant into his strength of enablement? He may not have left his previous job for something he went on to regret. If you’re sceptical about how crucial hidden pain is in recruitment, think about your own hidden pain when applying for jobs. What’s going on in your life that impacts which roles are ideal for you. The same points you might not divulge when you’re just trying to get back into employment. Perhaps you've even experienced the pain I did when considering a hardware purchase. How did that pain inform your buying decisions? It’s no different for employers when they consider the pain and problems inherent in their vacancy.