Nowhere fast

Greg Wyatt • February 24, 2024

Seneca once said,

“If one does not know to which port one is sailing, no wind is favourable.”

If you don’t have a clear goal, no plan will likely be effective.

The mistake a lot of recruitment makes, particularly for key hires, is in establishing what that goal is.


“We need to fill this job. What are the duties? Let’s get someone on board who can do it.”


But the goal is rarely to fill a vacancy.

The goal is to solve a business problem through the people you employ.

Harder to measure when fill rate and other such metrics are quantitative. Yet a qualitative outcome that can be transformational.


Take an Administrator role, and let’s say it’s a newly created position for a start-up.

The hiring manager will see the need for someone to do their admin, and form a job description around the duties.

But in a start-up environment, these duties can be various and many, becoming a list that is impossible for any one person to fulfil expertly.

And the hire is typically someone who can fulfil part of the role, with a great attitude, because the rest of the skills required can be learnt.

This often works well enough, unless the reality of the role proves different to what what was expected. And sometimes roles change with time, so that hire now might not be right in future.


Look at the same task in a different way.

What problems does an Administrator solve?

I use this example because it’s pretty straightforward and I’m sure we’ve all felt the pain of getting caught in admin.

An Administrator

  • takes away the administrative burden from the hiring team

  • frees up their time to do their job while saving them on opportunity cost, technical debt and the real-life cost of a salary spent doing unnecessary activity

  • knows to keep sufficient stocks of coffee

However, I also use this example because it isn’t a static hire.

The Administrator of now, is different to the role in 12 months time as the start-up grows.

Looking forward, the duties held by the exec team that are manageable now make less sense to run with. Such as admin-led HR, Health and Safety, Facilities Management.

So the future problem this solves may also be an opportunity:

  • this is a role that will grow with the company, allowing you to grow your career around your strengths.


Any role has dimensions beyond a job description. Even if it will never change in scope that is a fundamental aspect of the role.

An Administrator who wants to grow in their career isn’t going to hang around if that role doesn’t grow.

Whereas someone who enjoys admin, and doesn’t have plans to scale their career, might be the perfect hire now and in future.

Both might be great candidates, for very different jobs that have the same JD.


Outcomes are a time-laden dimension that runs throughout recruitment.


Another example - let’s say you need to implement a quality & compliance framework within 12 months from now, to enable a successful product launch.

When will you need your Quality Manager to start?

If a Quality Manager is on three months’ notice, not uncommon in the UK, the hypothetical earliest they could start is 24 May 2024, leaving you 9 months.

But how long does your recruitment process take?

Let’s say three stages of interview, which you can do over three weeks.

How long does it take you to flesh out your requirements before hitting the candidate market?

How long did it take you to find an acceptable shortlist of candidates to interview?

How long does it take to generate the offer paperwork for the successful candidate, have them read it, and then tender their resignation?

Maybe that will take three months, meaning you may only have six months to achieve your goal.

How long will it take your new employees to get up to speed, and learn everything they need to know before they can start putting a fit-for-purpose structure in place?

Or did you just want an off-the-shelf package that gets you the letters, but doesn’t do its job?

Perhaps you instead need an interim who can parachute in at short notice and get you what you need, before hiring a business-as-usual Quality Manager once the framework is in place.

Questions that should be probed now, rather than be opportunities missed in future.

Yet how many recruitment processes for such a key hire, instead prefer 5 CVs by Friday, as long as they match the job description?


As a final example, I interviewed a TA Manager recently who worked for a restaurant chain.

They had awful staff turnover at one of their sites, and the outcome they wanted was a stable workforce, who enjoyed what they do and gave better service to their customers.

Straightforward outcomes, so why weren’t they being achieved?

The answer, she said, came with spending a couple of days on-site to see the work environment. The one area they didn’t have staff turnover was the management, and the management was the reason for staff turnover.

With a new management team brought in, the rest of the problems took care of themselves.

Had they only relied on their job descriptions, they would have continued to have the same turnover issues.

Which no doubt would impact their customers.


By looking at the outcomes you want from your recruitment, you can assess how realistic they are against your context and needs.

You can work back realistically to find the optimal path.

And if that path isn’t right for whatever reason, you can course correct at the outset, rather than get lost along the way.

No one wants to go nowhere fast.

Regards,

Greg

p.s. I have capacity for one new client in March. Get in touch if you want to benefit from better outcomes in your recruit, and to see if we might be a good fit.

By Greg Wyatt August 18, 2026
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By Greg Wyatt August 11, 2026
What follows is Chapter 49 in A Career Breakdown Kit (Summer 2026) . It's like many other chapters in that I've tried to make it stand alone, yet it's deeply connected to the rest of the book. For example, if you accept your job search is equivalent to launching a product to market - where you are the product and your next employer the buyer - then a sensible strategy is also equivalent. You execute an appropriate multichannel sales and marketing plan, where you focus on the steps in your control, with considered action and follow up. An interview process is an ongoing negotiation, with each interview equivalent to a consultative sales meeting. And like any good sales professional, you know that the steps preceding, the steps in-between, and the steps after all have a part to play. In my last three offers these have all been contributing factors: The relationship nurtured by the hiring manager led to their new employee hitting the ground running The private information withheld by the candidate that led to an offer rescinded because she could never have fulfilled the role in the first place The enthusiasm shown by a candidate in post interview communications tipped a decision in their favour Recruitment is risk, filled with bias - that doesn't mean you can't make that work for you. 49 - After the interview In a tough job search, getting to an interview can feel a real achievement. If you’ve been accountable in your applications, only going for roles where you are a strong fit, these are tangible opportunities to secure employment. The interview itself isn’t the be-all and end-all. It’s better to see them as the start of a conversation, one that’s only complete when you either have an acceptable employment contract in your hand, or if it’s an unequivocal no. Continuing this conversation in the right way, and in ways other candidates may not think to, can bring hoped for and unexpected gains. A few weeks back I filled a vacancy which had a strong shortlist. The final three were all employable, and the company would have taken all three had they been able to. The second choice candidate was disappointed and took it well, responding professionally. I worked hard to give all three a good experience with regular updates and constructive feedback. I too was genuinely disappointed for the ‘unsuccessful’ candidates. Two weeks after accepting the offer and returning the signed contract, the first-choice candidate withdrew. She’d received a significantly improved offer having been headhunted. Within two hours of passing the news on to the hiring team, the 2nd choice candidate was offered the role and accepted. How she had responded to her initial disappointment was a key element in this offer being put forward. The same was true of her experience with us in her decision to accept the offer. In many ways an interview is like a sales meeting. One party pitches their offering which might be customised against the questions asked. The other party makes a decision on whether and how to proceed. In an interview both the candidate and employer act as both seller and buyer. As a job seeker you get the final say on whether you say yes, no or something in between. Your decision is influenced by factors you may not divulge to the employer, such as an unexpected intervention (illness, accident, family), personal circumstances or other offers that may come up. It’s the same for the employer. They may have a hierarchy of decision-making, changes in the business and changes outside of the business - many things that can influence an interview decision or time frame, different from what was initially agreed. In sales we know that a deal isn’t agreed upon until the invoice is paid. Even if there is an initial ‘yes’ in a meeting we follow up suitably. Follow-up email to confirm details of the conversation and next steps. Thank you for your time Follow up at the appropriate time to check progress If it’s ‘no right now’, follow up over time to build a relationship until they are ready to buy If it’s ‘no answer’, find appropriate reasons to follow up, ending in a breakup email What this actually looks relates to what their sales (hiring) process is, playing to their rules and breaking those same rules in an appropriate way. In the UK, 61% of private sector employers are SMEs, whereas the vast majority of money is in the corporate space. The differentiator in recruitment is that the more corporate you get, the more transactional and matrix-led recruitment often becomes. Some of the rules of the game will be different. This illustrates how and why things are different depending on the context. Public sector, charities, geography, bias, habit, strategy - these all affect the rules of what appear similar processes from the outside. It’s important not to be cynical or come across as coercive. Respect the process and any rules you learn about. Thank you notes Most of the employers I partner with are interested in candidate feedback and interest post-interview - to help them reach their decision for the right reason. Were you applying directly, their interest in your view would be the same. A naturally written thank you note sent appropriately should not work against you. It might work for you and it’s a situation where someone’s bias can be a benefit. ‘Dear Greg, I wanted to thank you for your time today and the opportunity to interview at ABC Corp. It was a pleasure to meet you and Gary and helpful to understand more about your role and environment. I remain keen and would be delighted to return for the next stage. You mentioned you’ll make a decision by the end of next week and I look forward to hearing from you. Do let me know if I can help with anything - my number is …. Kind regards,’ It’s an opportunity to build on or mitigate inconclusive points in an interview if there’s an example you neglected to share or if you didn’t convey information in the right way. Maybe they let slip they’d be concerned if the role would keep your interest in the long term - why not own this? ‘During the interview you asked if I could see myself in this role long-term. It’s a role I’d enjoy - taking on a hands-on role I can get stuck into is an exciting challenge, while my experience in xxx would be beneficial for yyy.’ Keep it more succinct than my email though. Write it in your own words in a similar tone to how you came across in the interview. Will it make a difference? Only marginally, in some situations. Is it worth doing as a natural way to continue the conversation? I think so. Don’t be disheartened if you don’t get a reply - they may have a policy to follow. And to that coercive point above don’t say ‘I’m the best candidate. You’d be a fool to miss out,’ or something more subtle that might suggest the same. Additional interviews In an ideal world you’d get a full view of the interview process before the interview. Unfortunately some employers enjoy playing a game of interview chicken, revealing more and more interview stages as you go through them. Most are somewhere in between. Try to establish the full process as early as possible in case there is anything that is non-negotiable for you. For example, I know some people categorically do not want to do technical tests or ‘business plan’ style presentations, having had their fingers burnt in the past. It’s your choice what might be a non-negotiable - for any reasonable employer these are typically used as a means for fair assessment. Treat any interview in the same way as the first interview: prepare as fully as possible and assume nothing. Unless you know their hierarchy of decision-making, that new person you meet at fourth stage for an informal chat might well be the person with the final say. Even a social get-together after an offer is put forward might be seen as an assessment. Appropriate follow-ups It’s a careful balance. You want to show you are interested, not desperate. You need an answer, not to be inappropriately intrusive - even if that’s not your intent perception holds weight. Following up in the right way is a good tactic. If you can gain an understanding of their time frames or process work to that. Anything and everything can happen behind the scenes, including unexpected absences. Things can slip in a way employers may not see as notable. A few work days after you were expecting to hear, drop them a polite line. ‘Hi Greg, I wondered if you had any news on how you want to proceed with this role. Is there any update you can share? Kind regards,’ You can play a bit of keeping up with the Joneses if it’s true - ‘I remain interested - I do have two interviews this week with other employers. Would you like me to keep you updated?’ Sometimes no news is no news and you might need to be patient. Eventually you may come to a point where you need a decision from them - such as if your 2nd choice company gives you a job offer. A breakup email can be a good thing. Even if this doesn’t prompt an update or decision from them, you give yourself agency to walk away with no ‘what ifs?’ And if they do come back later, you can make a separate decision on whether to revisit them. One such email might be: ‘Hi Greg, I enjoyed our interview on May 21st. You mentioned you’d reach a decision the following week. Can I assume you have moved forward with another candidate? I’ll draw a line through my application for now and will be happy to pick up our conversations at a later date, if appropriate. Kind regards,’ Written appropriately, there are three outcomes: You get a reply confirming they have appointed You get no reply and can move on You get a reply with more information That last point may be ‘no news’ or something actionable. Sometimes it might even prompt good news. Whatever the outcome, you can move forward. Keeping in touch long-term Sometimes a no might be a ‘no for now’, especially when you are later on in the process, such as being pipped to the post at final interview. If yours is a business as usual role where there are a number of employees fulfilling similar duties in the same company, you may well be suitable for other roles that come up in future. How can you keep in touch appropriately so that you help their decision making when another vacancy comes up? Find reasons to occasionally keep in touch (maybe once every couple of months). If they are active on LinkedIn you could follow their content and add constructive comments. It may come to nothing but it may give you early sight of a new vacancy. If you see another vacancy advertised check it out. Drop them a line directly rather than just apply given you are continuing a conversation rather than coming in cold. And if they reply to say ‘don’t bother’, at least you know.