On job offers

Greg Wyatt • October 30, 2024

This article covers the following, in service of considering whether a job offer you’ve received is the right move:

  • Identity

  • Total compensation

  • Opportunity cost

  • Impact

  • Culture & People

  • ikigai (not Ikigai)

Let’s get into it.

Identity

At the start of any job search, I recommend establishing what your career identity is.

This may be at the point of an unexpected redundancy, when you’ve decided your current job is no longer right, or even if a recruiter contacts you out of the blue with a compelling proposition.

I also recommend you do this once a year, even when gainfully employed, because it’s easy for the path of employment to diverge from where you want your career to go.

It’s simple really, and goes back to basics with key questions.

  • What’s your current context personally, with family, in life? What do you need and how does work reflect this?

  • What are your core values? The ones that underpin who you are, and who you want to see in the mirror. How does work reflect this?

  • What are the things you enjoy, are neutral about, or dislike in your career? What does this look like in your current job?

  • How has the company changed in the past year? How has the world changed? How does this reflect you as a person?

  • Who do you want to be as a person, family member, friend and peer?

  • What impact do you want to make?

  • How much do you need to earn and by when?

These answers aren’t fixed and can change quickly with a change in circumstance, as you change over time, or for reasons out of your control.

It’s a good idea to establish what you want and what you need, and therefore what this looks like in your next job.

If you find yourself out of work, and with bills to pay, one answer might be to take a job stacking the shelves at night, so you can look for work during the day.

Or you may have cash in the bank and can afford to wait for the right role, rather than any role.

There’s no one right answer, but there are answers that you can find for yourself.

This identity informs your job search strategy, part of which is the roles you go for, part of which is the approach you take, and part of which is what an acceptable job offer looks like for you.

Total compensation & opportunity cost

It's common to see salary as the most important factor in a job offer negotiation.

However, it's better to look at negotiating total compensation and opportunity cost.

Total compensation is the overall financial value of a role. It includes things like:

Salary
Pension contribution
Bonus
Commission
Car allowance
RSUs

Some benefits are salary sacrificed or tax efficient - their value goes beyond what they appear on paper.

For example a great pension scheme will save you 20% or 40% on tax payments in the UK across the salary invested. It might even, at a higher salary level, improve access to child benefits.


Conversely opportunity cost is the consequence of taking an offer, compared to what you might have if you stayed.

For example:

Moving to a three-day hybrid, compared to full remote. What's the cost of mileage, and time travelling? What's the cost of heating your home when fully remote?

Or - a role that offers more money now, but no progression in future. Vs a role that pays less now, but will leapfrog in future, while giving you skills that support career growth. Are these contractual, things that are likely to happen, or empty promises - look for evidence such as a track record with other employees.

It's entirely possible to accept an offer with a higher salary, yet find yourself worse off with take home pay.

Consider all the financial implications of an offer.

Impact

Impact goes both ways. The impact you can have in your new role, and the impact your new role will have on you.

Important to understand both against your career identity.

A high paying job that takes you away from a young family might be a solution or a problem.

A brilliant job that’s an unsustainable commute won’t work long term. Does that matter to you?

A well paid job that gives you a good balance at home, yet will only be a cog in a machine - a dream for some, unfulfilling for others.

Impact also includes trajectory. Are you someone who wants to do the same job over time, in a structured way? Someone who wants regular advancement and career development?

Both, and others are fine. Make sure you know what you are getting yourself into.

Culture & People

It’s at least partly true that people leave bosses, not jobs.

While decent people can become bad bosses for various reasons, some of which relate to the environment they manage within.

The problem is that people are on their best behaviour in interview processes, while culture as it’s pitched doesn’t always reflect the culture experienced.

The interview process should be there for you to establish this as much as possible.

But it’s also a good idea to do your own research, to get a sense of a company’s values, principles, how it treats its people, and all those other elements that will affect a career with them.

This is research to be done at interview stage, even before. These points may help.

Click on the link right above for why I differentiate.

Ikigai (with a little i) is a great Japanese concept. In its original form it means ‘what you get out of bed for’ or ‘those small moments we take pleasure in’.

Rather than the westernised Venn Purpose Diagram many are familiar with as Ikigai (with a big I). Indeed, if you ask people in Japan what they think of Ikigai they may well say something along the lines of “huuunnhh?”

This ikigai is an important principle in job offer.

It’s those qualities unique to you (often defined by your career identity) that you take pleasure in, while others around you may not get it.

Sometimes this is gut instinct. Important to listen to, important to challenge.

It’s at least part of your decision in a job offer.

Everything else might be just alright, but there’s an ikigai in your job offer that might be good reason to take it.

For example, I’d stack shelves at night, while looking for work, if it meant it paid the bills and supported my family. That’s not something to be ashamed of - that’s my ikigai.

Or it might be the company’s purpose and what they are doing to improve the world.

ikigai is unique to you, and it makes everything better if you can find it.

Those are the key points I’d consider if given a job offer.

There’s no right or wrong, only right for you and the people you support.

Thanks for reading.

Regards,

Greg

p.s. please share this article with your fellow job seekers. LinkedIn has decided this substack is, at least for now, harmful content and removes links to it. Frustrating when I try to share it in posts, with contacts, or in declining applications.

Why five? Innovation from Iteration, pt 1

By Greg Wyatt • February 26, 2026
So here were are, the start of a new series. This series may be around 10 editions, looking at the things other industries do that we can implement into recruitment. These were written 3 years ago, right at the start of the AI zazzle, and in some ways have dated quite a bit. In others, the way in which they haven't dated at all, because the principles of how we live our business lives can be universal. So, I'm not sure yet, how much editing I'll do, whether there will be any inclusions, or whether I'll leave articles intact, as a moment in time. I've learnt all of these notions from candidates and clients, as I came to understand the function of their vacancies. Hearing about the daily practice from people doing jobs, I couldn't help but notice the same relevance in recruitment. So while these articles are hardly comprehensive, perhaps they'll make you look at your candidates differently, in what we can learn from them, and how that might improve our recruitment. Why five? December 2022 Ask anyone involved in active recruitment what their key problems are, and they’ll likely talk about skills shortages and candidate behaviour. On the face of it, problems which are out of our control, worthy of complaint with little opportunity to find improvement. But what if these were issues that weren’t entirely out of our control? What if we could apply a replicable process to understand what’s really going on, and how we can make a difference? Fortunately, we needn’t invent the wheel, as other industries have already done this for us. One such is 5Y, or Five Whys, a problem-solving technique that was developed by Toyota in the 1930s. It's part of the Toyota Management System that has inspired much of my work. Five is the general number of “Why?”s needed to get to the root of a problem. Often you can get to the heart of the issue sooner, sometimes later. Often there are multiple root causes. More than just solving problems, it’s about establishing practical countermeasures to prevent these problems from coming up in future. 5Y is an example of Toyota’s philosophy of “go and see”: working on the shop floor to find out how things work in practice to find ways for iterative improvement. This isn’t a theoretical idea to try out on a whim – it’s based on grounded reality and almost always works. There are two costs – time and accountability. Here’s a practical example, then a recruitment one. (Names have been removed to protect my identity) Problem 1 : The children were late for school. Why? Traffic held us up. Why? We left the house late. Why? The children weren’t ready on time. Why? Their school uniforms weren’t prepared. Why? We hadn’t set them out the night before. Here the countermeasure is to get everything ready the night before, rather than blame traffic for being late. Perhaps we might have gotten to school on time without heavy traffic, but that is an element out of our control. Of course, here there is another root cause – very naughty children – but better to focus on the simple changes. And sometimes traffic is the root cause after all, once you’ve ruled out other elements in your control. (2026 note: my eldest now often drives my youngest to school. A time laden solution I hadn't considered three years ago. Now I don't care if they're late 😆) Problem 2: Candidates keep ghosting us. Why? They weren’t committed to responding. Why? They didn’t accept my requirement for a response. Why? They saw no value in my requirement. Why? I didn’t create an environment where this requirement has value ( root cause 1 ). Or because they are very naughty candidates, with a bad attitude. Why have we allowed someone with a bad attitude in our recruitment process? Because we didn’t prequalify them well enough ( root cause 2 ) The first root cause is something we can work on by giving candidates what they need, building trust, and working to mutual obligations. There are many ways to do this – I’ve already talked about examples in previous newsletters. It comes down to good candidate experience and reciprocity. The second root cause requires us to work harder at understanding candidate needs, aspirations, behaviours and attitudes at the outset of a recruitment process. There’s a reason for their behaviour. We can be accountable for finding it. That’s no mean skill to develop, yet an essential one for anyone whose core responsibility is recruitment. And it’s hard to do in a transactional volume process, so the question then becomes, does your process help more than it hinders? You can apply 5Y to any issue you come across, as long as you are prepared to be accountable. At worst you may find that the things that were out of your control are at fault. In this case, you are at least armed with good information to report to your stakeholders, by ruling out other possibilities. What’s the point of doing all this? For me it’s continually improving how I recruit, with the consequence, in the example above, that I am rarely ghosted at all. And you can 5Y any issue you come across. Are poor agency CV submissions their fault, or in part down to your briefing and process? Are skills genuinely scarce, or is your requirement unrealistic? Is it true that your agency hasn’t listened to you, or do you engage the right partners in the right way? 5Y has the answers. Regards, Greg

Map the Market. Jobseeker Basics XVIII

By Greg Wyatt • February 23, 2026
What follows is Chapter 21 in A Career Breakdown Kit (2026) . It's a good example of how a job search is an inverted recruitment exercise, but also how the same principles from recruitment can be applied in a job search. Market mapping is one of the first steps of a search process in what is often called headhunting. Here though, instead of an exercise that helps find a person for a job, you help find a job for you. This can be in one chunk, at the outset, and iteratively, as you learn more information. It's a great example of how LinkedIn can be used as a data repository, given the vast majority of professionals are present here. And if they are present here, the insight that is their careers is too, allowing you to identify potential viable employers, who works there, and therefore where else they may have worked, with further potential hiring managers. The snake that eats its own tail. Try doing the iterative work above, every time you come across someone new, whether in an application or in networking . You can use this to build out your network, identify companies to contact proactively. Simon Ward and I will talk more on this in our LinkedIn Live on Tuesday February 24th at 1pm GMT. You can join us, and view the full recording afterwards, here: Is The Nature Of Networking Changing for Job Hunters? If you happen to read this as a hiring authority, market mapping is one of the invisible processes in a structured search. It can often take me 80 to 100 hours to fully map a role for potential viable candidates, given I try to find non-traditional candidates as well as those that are easier to find through sourcing. 21 - Map the market Market mapping is a common activity in executive search. Why wouldn’t you adopt the same approach in your inverse of a recruitment exercise? The idea is to fully understand your market, so that you are better able to navigate it. This is a summary chapter because market mapping is both a strategic and a tactical exercise. I’ll cover some of the How of mapping in Part Three. There are three ways in which to map the market. The vacancies you are qualified for This is about determining which vacancies you should focus your attention on. In which domains does your capability directly apply? This could be context related, if your expertise is in start-ups, growth, downsizing or other contexts. It could be industry related - your process manufacturing expertise might directly apply in food, plastics or pharmaceuticals. It could be job related, with the right applicable skills. Establish where there is a market for you, and if what you offer is needed by that market. Advice on the transferable skills trap (p55) and whether you are qualified (p178) to apply will help. The geography of your job search Where are all the employers and vacancies that you can sustainably commute to? A geographical map can help you target opportunities by region. What resources are available to help you with this map? Searching online for local business parks, even driving around them, can give a list of viable companies to contact. Directories and membership hubs. Local newspapers, social media stories. If you see a company you like the look of, say from an advert, search on their local post code. Who else might be there? The chapter on doorknocking (p241) has more ideas. The people of your network Every time you come across someone you might build a relationship with, connect with them on LinkedIn. Then check out their career history. Who else have they worked with? Where else have they worked? This works for peers, hiring managers, and recruiters - a headhunter in one company may well have worked in a similar domain in a previous one. Is there anyone at these previous companies you should introduce yourself to? What about their listed vacancies? Building out a map of relevant recruiters to develop relationships with (if they answer the phone) can lead to vacancies. Treat it as an iterative exercise. Check out the chapter on networking (p236). This map isn’t just about potential opportunity. It’s also about information that might be helpful now and in future. This might be for job leads. It might be industry insight you can share through content. It may even be topics for conversation in interviews or with peers. Make sure you track it in the right way, whether through Notion, Excel or other resources you have available. With any information, check it is accurate, then prune appropriately. Prioritise on degrees of separation (closest first) and context fit (where what you need is most closely aligned with what you offer).