Simplify this. A Recruitment AiDE, pt 5

Greg Wyatt • November 20, 2025

Making something simple without losing meaning is quite challenging.


It means you have to really know what you're talking about, so you can put forward an argument that has meaning for your intended audience.


These are rarely 8 year olds.


It's a key area in which most recruitment fails - adverts, job descriptions, careers sites, phone calls.


Especially when an omission can mean you may hire the wrong person entirely.


Ironically, it's overlong and could be simpler, without losing meaning. I didn't have much time to edit it.


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Who here remembers Maths at school?


When we were given a challenging formula to simplify.


A taxing task for many, but the point, which is valid in any walk of life, was that a simplified formula is easier to read while having the same meaning.


If you got the simplification wrong, your answer would be different to the correct one, with a different meaning.


Even if the simplified answer has little meaning to you, it is inherently easier to copy. Because it has fewer numbers and letters.


It’s the same in language. No surprise, given maths is language.


Fun fact – my Doctor friend Rich reliably informs me that many medical terms are in Latin simply to make them sound more plausible.


The reason, he says, is to make patients think Doctors know what they are doing and make the guesswork of Doctory seem more scientific.


I’m sure there are also reasons of consistency and actual Science, but let’s believe Rich for once.


Often the English translation sounds silly or trivial.


The terrifying malady Borborygmus is a rumbling tummy. If you suffer from Singultus, well that’s just hiccups.


How would you rather them be described?


Sounding clever is a valid tactic in US politics, and the filibuster is used to prevent decisions from being made, or from allowing others to have their say. Talk, talk, talk - so that no one else can.


Can you imagine how a date would go down if the other half filibustered their way through dinner?


As well as being aggravating, you wouldn’t come away knowing anything about them except that they love the sound of their own voice.


The danger of sounding too clever is that it pushes your audience away from finding real meaning.


This makes it a troubling truth that the majority of recruitment messages are nothing but hot air, dressed up with words that are hoped to seem grander.


The psychology is much the same as in Medicine, using Verborrhea to make us seem smarter and more trustworthy. I’m sure you can guess what Verborrhea is - it’s on my word-of-the-day toilet paper.


But the opposite is often true. If you hide behind clever words, it can show you haven’t a clue what you’re talking about.


What would happen if you write in the language of your audience, simplifying words and concepts without losing meaning?


For a start, your message would be shorter and likely more precise.


Here’s a list of classic clever words, and their normal counterparts:


1/ Utilise/leverage – use

2/ Facilitate – help

3/ Ascertain – find out

4/ Expedite – speed up

5/ Mitigate – reduce

6/ Acquire – gain

7/ Implement – carry out

8/ Paradigm – example

9/ Out-of-the-box / blue sky – creative

10/ Thought leader – expert

11/ Core competencies – skills

12/ Interpersonal skills – people skills

13/ Deliverables – results

14/ Quantifiable – measurable

15/ Synergy – collaboration

16/ Value proposition – benefits

17/ ROI – return on investment

18/ TLA – three letter abbreviation (tla) – always better to write them out first

19/ Disruptive – innovative

20/ Innovative – how so?


What confuses matters is that, much like in Maths, you can only simplify to a point. Words have meaning, when used well. Simplify too far, and they lose meaning and gain ambiguity.


Utilise has seven letters. Leverage uses eight, ineffectively. Use utilises three. Use wins, right?


Utilise is defined as “to use effectively”, so can be utilised instead of “use effectively”, because it’s fewer words and letters.


Leverage means, in this context, “to use for maximum advantage”. It sounds great if you leverage the power of LinkedIn but, let’s be honest, most of us just use it and many don’t use it well at all.


If this seems pedantic, consider this:


I feel used vs I feel utilised.


Using the simplest words possible, without creating ambiguity, makes your content more accessible, trustworthy, approachable and widens your audience.


Replacing simple words with longer ones to sound cleverer can both have the opposite effect and be used incorrectly.


Myself has six letters. Me?


Which sounds better: pass me the butter, or pass myself the butter?


If it doesn’t sound good, it likely isn’t.


Simplicity doesn’t mean ease, and it can take a lot of effort to write a message that has maximum meaning in the fewest words and simplest way.


While simplicity is a skill to develop, there are steps we’ve already talked about that help: so what, why does it matter?

If it doesn’t need to be there, take it out. If there’s a simpler word, use that. If a term raises a question, change it so that the question needn’t be asked.


Why say leverage instead of use? If you can’t answer, ‘use’ is the word.


‘Clever words’ can be confused with words that have meaning.


For example, a “Sales, Inventory and Operations Planning Manager” (SIOP Manager) is an integrated specialism in Supply Chain Management.


However, a Supply Chain Manager may have the skills set required, without necessarily considering themselves a SIOP Manager.

Wouldn’t you rather have that discussion, than let them assume?


AI – Large language models (LLM). This is an example of a catch-all marketing term that doesn’t have an implicit meaning.


The LLM that is ChatGPT is the hot AI discussion point today, but it isn’t genuine AI. Here the seemingly more complicated Large Language Model is the better term, if say you were recruiting for a Natural Language specialist.


An AI specialist might invite applications from Data Scientists or Computer Vision engineers.


So while AI might seem simpler and cooler, it can also be the dead wrong term to use.


I’m sure it’s an easy fallback if you don’t know what you’re talking about, but can you see how that will work against you?


The point of simpler communication is to give better meaning to the readers that matter – the candidates you want to talk to.


The next newsletter continues this theme, by looking at specific parts of recruitment where words can help and hinder: job titles, job descriptions, key skills, and so on.


I’ll show myself out.


Regards,

Greg


By Greg Wyatt August 18, 2026
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By Greg Wyatt August 11, 2026
What follows is Chapter 49 in A Career Breakdown Kit (Summer 2026) . It's like many other chapters in that I've tried to make it stand alone, yet it's deeply connected to the rest of the book. For example, if you accept your job search is equivalent to launching a product to market - where you are the product and your next employer the buyer - then a sensible strategy is also equivalent. You execute an appropriate multichannel sales and marketing plan, where you focus on the steps in your control, with considered action and follow up. An interview process is an ongoing negotiation, with each interview equivalent to a consultative sales meeting. And like any good sales professional, you know that the steps preceding, the steps in-between, and the steps after all have a part to play. In my last three offers these have all been contributing factors: The relationship nurtured by the hiring manager led to their new employee hitting the ground running The private information withheld by the candidate that led to an offer rescinded because she could never have fulfilled the role in the first place The enthusiasm shown by a candidate in post interview communications tipped a decision in their favour Recruitment is risk, filled with bias - that doesn't mean you can't make that work for you. 49 - After the interview In a tough job search, getting to an interview can feel a real achievement. If you’ve been accountable in your applications, only going for roles where you are a strong fit, these are tangible opportunities to secure employment. The interview itself isn’t the be-all and end-all. It’s better to see them as the start of a conversation, one that’s only complete when you either have an acceptable employment contract in your hand, or if it’s an unequivocal no. Continuing this conversation in the right way, and in ways other candidates may not think to, can bring hoped for and unexpected gains. A few weeks back I filled a vacancy which had a strong shortlist. The final three were all employable, and the company would have taken all three had they been able to. The second choice candidate was disappointed and took it well, responding professionally. I worked hard to give all three a good experience with regular updates and constructive feedback. I too was genuinely disappointed for the ‘unsuccessful’ candidates. Two weeks after accepting the offer and returning the signed contract, the first-choice candidate withdrew. She’d received a significantly improved offer having been headhunted. Within two hours of passing the news on to the hiring team, the 2nd choice candidate was offered the role and accepted. How she had responded to her initial disappointment was a key element in this offer being put forward. The same was true of her experience with us in her decision to accept the offer. In many ways an interview is like a sales meeting. One party pitches their offering which might be customised against the questions asked. The other party makes a decision on whether and how to proceed. In an interview both the candidate and employer act as both seller and buyer. As a job seeker you get the final say on whether you say yes, no or something in between. Your decision is influenced by factors you may not divulge to the employer, such as an unexpected intervention (illness, accident, family), personal circumstances or other offers that may come up. It’s the same for the employer. They may have a hierarchy of decision-making, changes in the business and changes outside of the business - many things that can influence an interview decision or time frame, different from what was initially agreed. In sales we know that a deal isn’t agreed upon until the invoice is paid. Even if there is an initial ‘yes’ in a meeting we follow up suitably. Follow-up email to confirm details of the conversation and next steps. Thank you for your time Follow up at the appropriate time to check progress If it’s ‘no right now’, follow up over time to build a relationship until they are ready to buy If it’s ‘no answer’, find appropriate reasons to follow up, ending in a breakup email What this actually looks relates to what their sales (hiring) process is, playing to their rules and breaking those same rules in an appropriate way. In the UK, 61% of private sector employers are SMEs, whereas the vast majority of money is in the corporate space. The differentiator in recruitment is that the more corporate you get, the more transactional and matrix-led recruitment often becomes. Some of the rules of the game will be different. This illustrates how and why things are different depending on the context. Public sector, charities, geography, bias, habit, strategy - these all affect the rules of what appear similar processes from the outside. It’s important not to be cynical or come across as coercive. Respect the process and any rules you learn about. Thank you notes Most of the employers I partner with are interested in candidate feedback and interest post-interview - to help them reach their decision for the right reason. Were you applying directly, their interest in your view would be the same. A naturally written thank you note sent appropriately should not work against you. It might work for you and it’s a situation where someone’s bias can be a benefit. ‘Dear Greg, I wanted to thank you for your time today and the opportunity to interview at ABC Corp. It was a pleasure to meet you and Gary and helpful to understand more about your role and environment. I remain keen and would be delighted to return for the next stage. You mentioned you’ll make a decision by the end of next week and I look forward to hearing from you. Do let me know if I can help with anything - my number is …. Kind regards,’ It’s an opportunity to build on or mitigate inconclusive points in an interview if there’s an example you neglected to share or if you didn’t convey information in the right way. Maybe they let slip they’d be concerned if the role would keep your interest in the long term - why not own this? ‘During the interview you asked if I could see myself in this role long-term. It’s a role I’d enjoy - taking on a hands-on role I can get stuck into is an exciting challenge, while my experience in xxx would be beneficial for yyy.’ Keep it more succinct than my email though. Write it in your own words in a similar tone to how you came across in the interview. Will it make a difference? Only marginally, in some situations. Is it worth doing as a natural way to continue the conversation? I think so. Don’t be disheartened if you don’t get a reply - they may have a policy to follow. And to that coercive point above don’t say ‘I’m the best candidate. You’d be a fool to miss out,’ or something more subtle that might suggest the same. Additional interviews In an ideal world you’d get a full view of the interview process before the interview. Unfortunately some employers enjoy playing a game of interview chicken, revealing more and more interview stages as you go through them. Most are somewhere in between. Try to establish the full process as early as possible in case there is anything that is non-negotiable for you. For example, I know some people categorically do not want to do technical tests or ‘business plan’ style presentations, having had their fingers burnt in the past. It’s your choice what might be a non-negotiable - for any reasonable employer these are typically used as a means for fair assessment. Treat any interview in the same way as the first interview: prepare as fully as possible and assume nothing. Unless you know their hierarchy of decision-making, that new person you meet at fourth stage for an informal chat might well be the person with the final say. Even a social get-together after an offer is put forward might be seen as an assessment. Appropriate follow-ups It’s a careful balance. You want to show you are interested, not desperate. You need an answer, not to be inappropriately intrusive - even if that’s not your intent perception holds weight. Following up in the right way is a good tactic. If you can gain an understanding of their time frames or process work to that. Anything and everything can happen behind the scenes, including unexpected absences. Things can slip in a way employers may not see as notable. A few work days after you were expecting to hear, drop them a polite line. ‘Hi Greg, I wondered if you had any news on how you want to proceed with this role. Is there any update you can share? Kind regards,’ You can play a bit of keeping up with the Joneses if it’s true - ‘I remain interested - I do have two interviews this week with other employers. Would you like me to keep you updated?’ Sometimes no news is no news and you might need to be patient. Eventually you may come to a point where you need a decision from them - such as if your 2nd choice company gives you a job offer. A breakup email can be a good thing. Even if this doesn’t prompt an update or decision from them, you give yourself agency to walk away with no ‘what ifs?’ And if they do come back later, you can make a separate decision on whether to revisit them. One such email might be: ‘Hi Greg, I enjoyed our interview on May 21st. You mentioned you’d reach a decision the following week. Can I assume you have moved forward with another candidate? I’ll draw a line through my application for now and will be happy to pick up our conversations at a later date, if appropriate. Kind regards,’ Written appropriately, there are three outcomes: You get a reply confirming they have appointed You get no reply and can move on You get a reply with more information That last point may be ‘no news’ or something actionable. Sometimes it might even prompt good news. Whatever the outcome, you can move forward. Keeping in touch long-term Sometimes a no might be a ‘no for now’, especially when you are later on in the process, such as being pipped to the post at final interview. If yours is a business as usual role where there are a number of employees fulfilling similar duties in the same company, you may well be suitable for other roles that come up in future. How can you keep in touch appropriately so that you help their decision making when another vacancy comes up? Find reasons to occasionally keep in touch (maybe once every couple of months). If they are active on LinkedIn you could follow their content and add constructive comments. It may come to nothing but it may give you early sight of a new vacancy. If you see another vacancy advertised check it out. Drop them a line directly rather than just apply given you are continuing a conversation rather than coming in cold. And if they reply to say ‘don’t bother’, at least you know.