The Transferable Skills Trap - Jobseeker Basics III

Greg Wyatt • October 21, 2025

The following is Chapter 4 in A Career Breakdown Kit, my guide for improving your odds in a VUCA jobs market.


Fundamentally it's a chapter about selling yourself, and moving from features to benefits to how it matters.


Similar to the advice I give to employers in how and why they should move from generic copy+paste job adverts to specific, representative content that shows context and has meaning.


The same generic adverts you tailor your CV towards (a chapter for another time).


Put it this way -


Do you buy Pizza because it contains flour, yeast, dough, salt and water?

Do you buy it for the toppings?

Or do you buy it because of the way it makes you feel as a regular buyer or someone attracted to its packaging?


My favourite pizza has a bite, a sizzle, the richness juiciness of its sauce and how it combines with the stretchy delight of mozzarella. Oh, and that spicy kick from the Jalapenos!


Transferable skills are your dough - the basic ingredients - important in the right place, but must be defined in the right way to have meaning for your ideal readers.


Chapter 4 - The transferable skills trap


Maybe your top ten looks like this:


  • Strategic Thinking
  • Leadership
  • Communication
  • Problem-Solving
  • Decision-Making
  • Organisation
  • Analytical Skills
  • Project Management
  • Change Management
  • Relationship Building


If you’re a COO, that is.


If you’re in a different field, your list may look a little different - why not ask a large language model? Gemini came up with the one above.


I expect the results would be similar for an HR Director, with a little people strategy, employee relations and EVP development thrown in for good measure.


Here’s the rub - if these skills are in your top 10 list of transferable skills, they are likely in the top 10 list of your competition’s transferable skills.


And if everyone has the same skills, none of these skills stand out.


If transferable skills are your unique selling point… how are they unique?


The problem doubles down.


If, in our days of generic advertising, a company is looking for a COO or an HR Director, their essential required skills can often include these transferable skills.


Can you communicate at all levels with strategic thinking, fostering an innovative culture?


Me too!


We all ‘know’ that a customised CV is the way to go. (Is it though? Check out Part Three for my answers.)


What exactly are you customising against, if your custom skills are the same as every other applicant who applies to this advert?


This is the transferable skills trap.


Skills that in real life serve you well and are valuable in any context. Yet skills that are common enough they work against you, when you declare them your strength.


What can we do?


Move from transferable to applicable.


Applicable skills are precisely the same skills as transferable skills, with two differences:


  • Direction
  • Definition


The direction of any applicable skills is that of the employer.


How does your skill apply in their domain?


The definition of any applicable skill is the context in which you have applied them successfully. This can be synonymous skills, tools, processes, software, etc.


If the direction and definition don’t reflect each other, you may not be an ideal candidate.


Should you even apply?


And if they do reflect each other, the onus is on you to show explicitly how your skills work in the employer’s context.


In an ideal world employer hiring processes are skilled and knowledgeable.


In practice, you should assume the weakest link in their hiring process is the gatekeeper - an administrator, a recruiter, an HR assistant.

Maybe they’re lazy, maybe incompetent, maybe swamped, maybe inexperienced.


It doesn’t matter - a weak part of a hiring process doesn’t necessarily mean employment is unsuitable but can prevent you from being considered.


Help us do our jobs by showing how your skills apply, and we may see you as a suitable candidate.


With the benefit that this helps skilled recruiters too.


What is context?


This is the relevant background that adds sufficient substance to an assertion.


So, you’re a COO?


Are you a COO within a £2m bootstrapped start-up that’s achieving profitability?


Do you work in a multinational charity streamlining your operations to save money?


Or are you a safe pair of hands to keep the ship steady in your £30m family-owned manufacturing company with 120 employees?


These three COOs may well have the same transferable skills, and might each be brilliant, but their contexts are more important than their job title in assessing suitability.


Going further.


The ugly brother of transferable skills is responsibilities and experience.


In the same way adverts copy-paste job descriptions, how many CVs do the same under each job title in a CV?


There may be hundreds of applications each sharing the same explanations.


Fortunately, you can apply direction and definition here too, by showing impact, by showing your achievements (with numbers and context), and by showing how you can help.


These principles help you move from being a <job title> with a dry set of responsibilities and experiences.

To someone who shows how they can help, how you can solve problems, and how you can heal the pain of the people who might employ you.


It’s the same as moving from features to benefits in sales.


Features are what you do. Benefits are how the customer’s life is improved.


Transferable skills are highly valuable to your next employer. You should be proud of them.


Unless they are specific and relevant to the roles you apply for, they can get in your way.


If you can gain insight into what your potential employer needs, and show how you may solve their problems, your odds will improve.


The frustrating caveat to this is that sometimes you are only given a generic advert to try and glean this from.


If you can’t gain insight, is there any point in showing applicability by tailoring?


Apart from using their terminology (such as if they say Continuous Improvement, and you’re a Six Sigma Black Belt), my answer is no.

Instead, default to a good enough CV. One which plays to your strengths by showing how your skills apply through tools, process, context and achievements.


Apply with what you have, follow their instructions and diarise a follow-up. Then move on.


Treat transactional generic adverts transactionally and worry more about the ones that speak to you personally.


Don’t rely on transferable skills in the hope that others will see how they apply.


Help us do our jobs and see you as a great candidate by showing how your skills apply.


This won’t guarantee interviews. It will improve your odds.


Showing applicability is a strong gain for every aspect of your job search.

By Greg Wyatt August 18, 2026
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By Greg Wyatt August 11, 2026
What follows is Chapter 49 in A Career Breakdown Kit (Summer 2026) . It's like many other chapters in that I've tried to make it stand alone, yet it's deeply connected to the rest of the book. For example, if you accept your job search is equivalent to launching a product to market - where you are the product and your next employer the buyer - then a sensible strategy is also equivalent. You execute an appropriate multichannel sales and marketing plan, where you focus on the steps in your control, with considered action and follow up. An interview process is an ongoing negotiation, with each interview equivalent to a consultative sales meeting. And like any good sales professional, you know that the steps preceding, the steps in-between, and the steps after all have a part to play. In my last three offers these have all been contributing factors: The relationship nurtured by the hiring manager led to their new employee hitting the ground running The private information withheld by the candidate that led to an offer rescinded because she could never have fulfilled the role in the first place The enthusiasm shown by a candidate in post interview communications tipped a decision in their favour Recruitment is risk, filled with bias - that doesn't mean you can't make that work for you. 49 - After the interview In a tough job search, getting to an interview can feel a real achievement. If you’ve been accountable in your applications, only going for roles where you are a strong fit, these are tangible opportunities to secure employment. The interview itself isn’t the be-all and end-all. It’s better to see them as the start of a conversation, one that’s only complete when you either have an acceptable employment contract in your hand, or if it’s an unequivocal no. Continuing this conversation in the right way, and in ways other candidates may not think to, can bring hoped for and unexpected gains. A few weeks back I filled a vacancy which had a strong shortlist. The final three were all employable, and the company would have taken all three had they been able to. The second choice candidate was disappointed and took it well, responding professionally. I worked hard to give all three a good experience with regular updates and constructive feedback. I too was genuinely disappointed for the ‘unsuccessful’ candidates. Two weeks after accepting the offer and returning the signed contract, the first-choice candidate withdrew. She’d received a significantly improved offer having been headhunted. Within two hours of passing the news on to the hiring team, the 2nd choice candidate was offered the role and accepted. How she had responded to her initial disappointment was a key element in this offer being put forward. The same was true of her experience with us in her decision to accept the offer. In many ways an interview is like a sales meeting. One party pitches their offering which might be customised against the questions asked. The other party makes a decision on whether and how to proceed. In an interview both the candidate and employer act as both seller and buyer. As a job seeker you get the final say on whether you say yes, no or something in between. Your decision is influenced by factors you may not divulge to the employer, such as an unexpected intervention (illness, accident, family), personal circumstances or other offers that may come up. It’s the same for the employer. They may have a hierarchy of decision-making, changes in the business and changes outside of the business - many things that can influence an interview decision or time frame, different from what was initially agreed. In sales we know that a deal isn’t agreed upon until the invoice is paid. Even if there is an initial ‘yes’ in a meeting we follow up suitably. Follow-up email to confirm details of the conversation and next steps. Thank you for your time Follow up at the appropriate time to check progress If it’s ‘no right now’, follow up over time to build a relationship until they are ready to buy If it’s ‘no answer’, find appropriate reasons to follow up, ending in a breakup email What this actually looks relates to what their sales (hiring) process is, playing to their rules and breaking those same rules in an appropriate way. In the UK, 61% of private sector employers are SMEs, whereas the vast majority of money is in the corporate space. The differentiator in recruitment is that the more corporate you get, the more transactional and matrix-led recruitment often becomes. Some of the rules of the game will be different. This illustrates how and why things are different depending on the context. Public sector, charities, geography, bias, habit, strategy - these all affect the rules of what appear similar processes from the outside. It’s important not to be cynical or come across as coercive. Respect the process and any rules you learn about. Thank you notes Most of the employers I partner with are interested in candidate feedback and interest post-interview - to help them reach their decision for the right reason. Were you applying directly, their interest in your view would be the same. A naturally written thank you note sent appropriately should not work against you. It might work for you and it’s a situation where someone’s bias can be a benefit. ‘Dear Greg, I wanted to thank you for your time today and the opportunity to interview at ABC Corp. It was a pleasure to meet you and Gary and helpful to understand more about your role and environment. I remain keen and would be delighted to return for the next stage. You mentioned you’ll make a decision by the end of next week and I look forward to hearing from you. Do let me know if I can help with anything - my number is …. Kind regards,’ It’s an opportunity to build on or mitigate inconclusive points in an interview if there’s an example you neglected to share or if you didn’t convey information in the right way. Maybe they let slip they’d be concerned if the role would keep your interest in the long term - why not own this? ‘During the interview you asked if I could see myself in this role long-term. It’s a role I’d enjoy - taking on a hands-on role I can get stuck into is an exciting challenge, while my experience in xxx would be beneficial for yyy.’ Keep it more succinct than my email though. Write it in your own words in a similar tone to how you came across in the interview. Will it make a difference? Only marginally, in some situations. Is it worth doing as a natural way to continue the conversation? I think so. Don’t be disheartened if you don’t get a reply - they may have a policy to follow. And to that coercive point above don’t say ‘I’m the best candidate. You’d be a fool to miss out,’ or something more subtle that might suggest the same. Additional interviews In an ideal world you’d get a full view of the interview process before the interview. Unfortunately some employers enjoy playing a game of interview chicken, revealing more and more interview stages as you go through them. Most are somewhere in between. Try to establish the full process as early as possible in case there is anything that is non-negotiable for you. For example, I know some people categorically do not want to do technical tests or ‘business plan’ style presentations, having had their fingers burnt in the past. It’s your choice what might be a non-negotiable - for any reasonable employer these are typically used as a means for fair assessment. Treat any interview in the same way as the first interview: prepare as fully as possible and assume nothing. Unless you know their hierarchy of decision-making, that new person you meet at fourth stage for an informal chat might well be the person with the final say. Even a social get-together after an offer is put forward might be seen as an assessment. Appropriate follow-ups It’s a careful balance. You want to show you are interested, not desperate. You need an answer, not to be inappropriately intrusive - even if that’s not your intent perception holds weight. Following up in the right way is a good tactic. If you can gain an understanding of their time frames or process work to that. Anything and everything can happen behind the scenes, including unexpected absences. Things can slip in a way employers may not see as notable. A few work days after you were expecting to hear, drop them a polite line. ‘Hi Greg, I wondered if you had any news on how you want to proceed with this role. Is there any update you can share? Kind regards,’ You can play a bit of keeping up with the Joneses if it’s true - ‘I remain interested - I do have two interviews this week with other employers. Would you like me to keep you updated?’ Sometimes no news is no news and you might need to be patient. Eventually you may come to a point where you need a decision from them - such as if your 2nd choice company gives you a job offer. A breakup email can be a good thing. Even if this doesn’t prompt an update or decision from them, you give yourself agency to walk away with no ‘what ifs?’ And if they do come back later, you can make a separate decision on whether to revisit them. One such email might be: ‘Hi Greg, I enjoyed our interview on May 21st. You mentioned you’d reach a decision the following week. Can I assume you have moved forward with another candidate? I’ll draw a line through my application for now and will be happy to pick up our conversations at a later date, if appropriate. Kind regards,’ Written appropriately, there are three outcomes: You get a reply confirming they have appointed You get no reply and can move on You get a reply with more information That last point may be ‘no news’ or something actionable. Sometimes it might even prompt good news. Whatever the outcome, you can move forward. Keeping in touch long-term Sometimes a no might be a ‘no for now’, especially when you are later on in the process, such as being pipped to the post at final interview. If yours is a business as usual role where there are a number of employees fulfilling similar duties in the same company, you may well be suitable for other roles that come up in future. How can you keep in touch appropriately so that you help their decision making when another vacancy comes up? Find reasons to occasionally keep in touch (maybe once every couple of months). If they are active on LinkedIn you could follow their content and add constructive comments. It may come to nothing but it may give you early sight of a new vacancy. If you see another vacancy advertised check it out. Drop them a line directly rather than just apply given you are continuing a conversation rather than coming in cold. And if they reply to say ‘don’t bother’, at least you know.