AI in recruitment - introduction and overview

Greg Wyatt • July 21, 2026

I thought it would be helpful to provide an overview on AI and tech in recruitment, with the areas that directly affect you as an applicant.

I'm a bit short on time this week, due to an urgent work requirement, so I've used Claude to build on previous posts, research current stories and link it together.


In a sense this is a useful way to do it, because many such articles are written by AI, and many are flawed by hallucinations, flattening nuance, and overstating claims.


So you should challenge this in the same way you apply critical thinking to any 'thought leadership'.


That said, it covers the points I intended, and you can read previous articles in this series for my own researched takes - Some Truths about the ATS and AI; De Facto Automation and You are a good starting point, including explanations for what you may be experiencing, and how assumptions may hold you back.


I've also cross checked against ChatGPT, Gemini and Perplexity, which flagged minor overstatements around the Pymetrics study and technical omissions around Eightfold. But then those same inaccuracies are why professional talent acquisition functions are building safeguards in how AI is used.


Don't forget the Summer update to A Career Breakdown Kit is out now. Buying a copy supports my work, complements the frees tools and resources available on my website, and will improve your odds.


AI in Recruitment: What It Actually Does, What It Doesn't, and What Jobseekers Need to Know


1. How AI Is Currently Used in Recruitment


The phrase "AI in recruitment" has become so broad as to be almost meaningless. It covers everything from a spellchecker in an email template to a neural network scoring your personality through browser games. To make sense of it, it helps to separate AI from the technology it sits alongside, and both from the marketing language wrapped around them.


Workflow automation. The most widespread and least controversial use of AI in recruitment is the automation of administrative tasks. Scheduling interviews, sending confirmation emails, parsing CVs into structured data fields, generating interview summaries from transcripts — these are genuine productivity tools. They reduce the time a recruiter spends on process and increase the time available for judgement. Automated transcription of interviews, powered by speech-to-text models, falls into this category. It is mundane, useful, and rarely the thing anyone means when they say "AI is screening you out."


AI-assisted sourcing. Some recruitment platforms use machine learning to suggest candidates from databases or professional networks. LinkedIn Recruiter, for example, uses algorithms to surface profiles that match a search brief based on historical engagement patterns and role data. The sourcing layer is probabilistic — it suggests who a recruiter might want to look at, but a human still decides whether to make contact. This is AI as a recommendation engine, closer to how a streaming service suggests a film than how a judge passes sentence.


Generative AI in candidate communications. A growing number of recruiters and in-house teams use large language models (ChatGPT, Claude, Gemini) to draft job advertisements, outreach messages, and rejection emails. This is widespread, lightly regulated, and — depending on the competence of the person prompting the model — ranges from genuinely helpful to transparently generic. Candidates are increasingly doing the same thing in reverse: using AI to tailor CVs and write cover letters. The result is a kind of AI-on-AI performance, where neither side is entirely sure what was written by a person.


2. The Technology AI Sits Alongside


It is important to distinguish AI from the broader recruitment technology stack, because the two are routinely conflated — often deliberately.


The Applicant Tracking System (ATS). An ATS is a database. It stores applications, organises them by vacancy, tracks candidate status, and allows recruiters to search, filter, and communicate. The core function of an ATS — receiving and storing applications — is not AI. It is data management. Workable, Greenhouse, Bullhorn, Lever, and dozens of others all perform this function. The ATS does not, by default, make decisions. It stores decisions made by people and, in some configurations, applies filters set by people.


Automated communications. Most ATS platforms allow automated email sequences: acknowledgement of application, invitation to interview, rejection notification. These are triggered by a recruiter changing a candidate's status, not by an algorithm deciding the candidate's fate. The automation is in the sending, not the judging.


Ranking, filtering, and knockout questions. Here the picture becomes more nuanced. Many ATS platforms allow recruiters to set mandatory criteria — often called knockout questions. "Do you have the right to work in the UK?" "Do you hold a valid HGV licence?" If a candidate answers "no" to a mandatory question, the system may automatically reject or deprioritise them. This is filtering by rule, not filtering by algorithm. The rule was written by a human. Whether that rule is sensible, lawful, or proportionate is a question about the person who configured it, not the software that executed it.


Some ATS platforms also offer keyword matching or scoring, where applications are ranked by how closely the CV text matches the job description. This is closer to AI in the technical sense, but it is crude pattern matching, not deep learning. It rewards candidates who mirror the language of the advert, which creates a perverse incentive to keyword-stuff — a behaviour that helps no one and which much of the career advice industry actively encourages.


3. Niche Applications: Pymetrics, Eightfold, and the Assessment Layer


Beyond the ATS and its associated tooling sits a smaller but more consequential category: third-party AI assessment vendors. These are the tools that genuinely attempt to make or influence hiring decisions using algorithmic models, and they are the ones generating the most significant legal and ethical scrutiny.


Pymetrics (now part of Harver). Pymetrics asks candidates to play a series of 12–16 online games designed to measure cognitive and behavioural traits such as risk tolerance, processing speed, and altruism. A machine learning model, trained on the gameplay data of a company's existing employees, then scores each candidate as "recommend" or "do not recommend." The model does not assess CVs. It does not read cover letters. It plays games with you and decides whether you resemble the people already doing the job.

The training methodology deserves scrutiny. The "good" benchmark is whoever currently holds the role — not top performers, not people independently assessed as effective, just incumbents. The "bad" benchmark is not people who failed in the role or were dismissed; it is random profiles. The model therefore learns one thing: do you look like the existing workforce, or do you look like a stranger? This is similarity matching dressed as science, and it carries an obvious risk of reproducing whatever demographic composition already exists within the client organisation. Your gameplay score is also cached for 330 days, meaning a single session can follow you across multiple applications to different employers.


Eightfold AI. Eightfold operates a "Talent Intelligence Platform" that claims to maintain data on over one billion workers globally. It scores job applicants on a scale of zero to five based on their perceived likelihood of success, drawing on scraped and aggregated personal data. Unlike pymetrics, Eightfold's legal exposure centres not primarily on bias but on transparency — or rather, the absence of it. A January 2026 class action (Kistler et al. v. Eightfold AI, Inc.) alleges that Eightfold operated as an unregistered consumer reporting agency, compiling and using personal data to score candidates without the disclosures, consent mechanisms, or dispute rights required by the Fair Credit Reporting Act. The lawsuit was brought by former EEOC Chair Jenny R. Yang and the nonprofit Towards Justice.


HireVue. HireVue provides automated video interview technology used by over 60% of the Fortune 100. Its platform has used automated speech recognition to generate transcripts and, historically, facial expression analysis to score candidates. In March 2025, the ACLU filed charges with the EEOC and the Colorado Civil Rights Division on behalf of a deaf, Indigenous woman who alleged that HireVue's platform discriminated against her when she applied for a promotion at Intuit. She requested real-time captioning accommodation, was allegedly denied, and subsequently received feedback to work on "effective communication." HireVue dropped its facial analysis feature in 2021 following sustained criticism, but the speech recognition and transcript-based assessment remain. A separate 2024 lawsuit alleged that CVS required applicants to take HireVue video assessments that amounted to an unlawful lie detector test under Massachusetts law; CVS settled privately.


Aon Consulting. In May 2024, the ACLU filed a complaint with the FTC challenging three of Aon's AI hiring tools — ADEPT-15, vidAssess-AI, and gridChallenge — as discriminatory against people with disabilities and certain racial groups. The ACLU also challenged Aon's marketing claim that its tools were "bias-free."


4. Marketing Versus Usage: The AI Bandwagon


There is a considerable gap between what AI vendors claim their products do, what those products actually do, and what employers understand they have bought. This gap is not accidental. It is commercially useful.


The recruitment technology market is crowded, and "AI-powered" has become the default differentiator. A platform that sends automated emails now markets itself as using AI. A Boolean search with a drag-and-drop interface becomes "intelligent talent matching." A chatbot that asks three screening questions becomes "conversational AI." The inflation is so routine that the label has lost most of its informational content. When everything is AI, nothing is.


For jobseekers, this creates a specific problem: it is nearly impossible to know, from the outside, what technology is actually being applied to your application. You might be told a company "uses AI in hiring" and reasonably conclude that a sophisticated algorithm is scoring your CV. In practice, the "AI" might be an automated acknowledgement email. Or it might be a pymetrics game that decides your fate before a human sees your name. The marketing makes no distinction, and the companies buying these tools often do not fully understand the distinction either.


The World Economic Forum's widely cited claim that "over 90% of employers use AI in hiring" illustrates the problem. The underlying data, drawn from an Accenture survey, found that 90% of employers use recruitment software — an ATS or recruitment marketing system — to filter or rank candidates. That is not the same as saying 90% use artificial intelligence in any meaningful sense. An ATS is a database with search functionality. Calling it AI is like calling a filing cabinet a robot because it has a label on the front.


This matters because the gap between marketing and reality feeds directly into jobseeker anxiety. If you believe sophisticated AI is screening you out, you will spend time and money on "ATS-beating" strategies, keyword-stuffing services, and resume optimisation tools — many of which are sold by the same ecosystem that created the anxiety in the first place. The commercial incentive to overstate what AI does in recruitment is enormous, and it runs in both directions: vendors overstate capability to sell to employers, and career coaches overstate threat to sell to jobseekers.


5. The Origins of ATS Mythology


Few statistics in recruitment have done more damage than the claim that "75% of CVs are rejected by ATS before a human ever sees them." It is repeated on LinkedIn, in career coaching courses, on TikTok, in national media, and in the marketing copy of resume optimisation services. It has shaped how millions of jobseekers approach applications. And it is, as far as anyone can determine, entirely made up.


The Preptel origin. The 75% figure has been traced, through multiple independent investigations, to a company called Preptel — a resume optimisation service that used the statistic in its sales pitch around 2012. Preptel went out of business in August 2013. No research methodology, no sample size, no survey, and no peer-reviewed source were ever published to support the claim. Career consultant Christine Assaf documented this origin in her investigation and concluded that the statistic was created without any study, survey, or context. The figure drifts between 70%, 75%, and 88% across different sources precisely because there was never an original value to anchor it. A real statistic has one number and one method. This one has three numbers and no method.

The citation chain runs from Preptel's marketing through an uncited Forbes mention, then through CNBC, Yahoo News, CIO, and an expanding network of career advice blogs — each citing the one before, none citing a study. It is a textbook example of circular citation: a marketing claim repeated often enough that it acquired the appearance of fact.


The Hidden Workers report. The claim is frequently bolstered by reference to the Harvard Business School and Accenture report Hidden Workers: Untapped Talent (2021). This is a serious piece of research, surveying over 8,000 workers and 2,250 executives across the US, UK, and Germany. It does find that 88% of employers agreed that qualified, higher-skilled candidates were being screened out. But it attributes this to overly rigid hiring criteria set by people — not to autonomous algorithmic rejection. The report found that employers configured their systems with excessively narrow requirements (specific job titles, precise years of experience, zero tolerance for employment gaps) and that these human-defined rules excluded capable candidates. The software executed the filter. A person wrote it.

The critical distinction, which the career advice industry almost universally ignores, is between the ATS as a tool that stores and organises applications and the ATS as an autonomous gatekeeper that rejects candidates without human involvement. The Hidden Workers report describes the former being badly configured, not the latter making independent decisions. Knockout questions — "Do you have the right to work in the UK?", "Do you hold a CSCS card?" — are the most common form of automated filtering, and they are binary eligibility checks set by recruiters, not algorithmic judgements made by machines.

An Enhancv survey of 25 US recruiters found that 92% confirmed their ATS does not auto-reject on formatting or content. Only 8% configured any form of content-based auto-rejection at all. Jobscan, the largest ATS optimisation vendor, states plainly that an ATS does not reject resumes — it stores them and allows recruiters to search using keywords.


How the myth sustains itself. The 75% figure persists because it serves multiple commercial interests simultaneously. Resume optimisation services need jobseekers to believe their CVs are being machine-rejected so they will pay for "ATS-friendly" formatting. Career coaches need a dramatic hook. LinkedIn influencers need engagement. And AI vendors, paradoxically, benefit from an inflated perception of their own products' power, because it makes their offering sound more consequential than it may be. The myth is self-reinforcing because everyone in the supply chain profits from it.


6. The Stanford Study: What It Found, What It Didn't, and How It Was Misrepresented


In May 2026, a Stanford-led research team published Algorithmic Monocultures in Hiring at the ACM Conference on Fairness, Accountability, and Transparency (FAccT). The paper examined 4.2 million job applications submitted through pymetrics between 2018 and 2022, across 156 employers and 1,746 positions. It generated immediate and extensive media coverage, much of which treated it as a verdict on AI hiring as a whole. It is not.


What the study found. Pymetrics had previously audited its own fairness by pooling all applicants together across all employers and positions. Pooled like that, it passed the standard adverse-impact screen: Black applicants were recommended at 52.5%, white applicants at 58.3%. The Stanford researchers correctly observed that this is the wrong way to audit a selection tool. US employment discrimination law evaluates adverse impact position by position, not as a company-wide average. When they split the data into individual roles, bias that the average had concealed became visible: approximately 10.6% of positions showed adverse impact against Black applicants, and roughly a quarter of Black applications landed in those affected roles. The researchers estimated that if the tool had recommended Black and Asian candidates at the same rate as the most-favoured group, approximately 40,000 additional applications would have advanced.

This is a genuine and important finding: company-level audits can mask position-level discrimination. It applies to any selection tool, not just pymetrics, and any organisation auditing hiring fairness only at the aggregate level should take note.


What the study did not find. The paper's central concept is "algorithmic monoculture" — the idea that when multiple employers use the same AI vendor, a single biased model can lock a candidate out of the entire market. The headline version of this claim — that candidates are being "rejected everywhere" by the same algorithm — barely survives contact with the study's own data. 84% of applicants in the dataset applied to exactly one position. Over 95% applied to one or two. Only 0.02% (522 people out of 3.4 million) applied to ten. When the researchers directly simulated the worst case — running 1,000 applicants against all 495 pymetrics models — not a single person was rejected by every model. The worst-off individual was still recommended for 52 roles. The monoculture mechanism exists in theory, but the data shows it affecting almost nobody in practice.


The specificity problem. The study examined one vendor: pymetrics. It did not examine any ATS. It did not examine CV screening. It did not examine keyword matching, ranking algorithms, or any of the other technologies that the phrase "AI in hiring" is routinely taken to mean. Pymetrics is a niche behavioural game platform, acquired by Harver in 2022, that trains its models on current employees as the benchmark for "good" and random profiles as the benchmark for "bad." There is no evidence in the study — and the authors acknowledge this in their limitations section — that the tool predicts job performance at all. It is a similarity matcher. It measures whether you resemble the existing workforce, not whether you can do the job.


The paper's opening cites HireVue's market dominance — used by over 60% of the Fortune 100 — to establish the scale of algorithmic hiring. But HireVue is a different product, a different company, and a different technology category, and it does no work whatsoever in the study's analysis. The citation creates an impression of ubiquity that the data does not support.


The media amplification. The researchers were careful. Their limitations section acknowledges that their findings may not generalise beyond one game-based tool, that they never measured whether pymetrics predicts performance, that they cannot determine whether rejected candidates would have been good hires, and that nothing in the paper proves illegality. The problem is not the research. It is what happened after publication: abstract became press release, press release became headline, headline became influencer thread, and each stage dropped a qualifier the authors had deliberately included. "May be a distinctive feature of centralised algorithmic assessment" became "AI is rejecting you everywhere." A study of one niche vendor became a referendum on recruitment technology as a whole.

For jobseekers, the practical takeaway is narrower than the coverage suggests. If you encounter a pymetrics-style game assessment, know that the tool has documented fairness issues and no published evidence of predictive validity. If you are applying through a standard ATS, this study tells you nothing about what is happening to your application, because it did not examine that process.


7. AI Hiring in the Courts: The Cases That Matter


The legal landscape around AI in recruitment is developing rapidly, with several significant cases establishing precedents that will shape how employers and vendors use algorithmic tools.


Mobley v. Workday, Inc. (Case No. 3:23-cv-00770, N.D. Cal.) — This is widely regarded as the bellwether case for AI hiring discrimination. Derek Mobley filed a class action in February 2023 alleging that Workday's AI-powered applicant screening system discriminated on the basis of race, age, and disability. Mobley had applied to over 100 jobs through Workday over seven years and was rejected within minutes each time. The case has survived multiple attempts by Workday to secure dismissal and has escalated significantly through 2026.

Key rulings include the court's acceptance that Workday can be considered an "agent" of employers — meaning it is not merely a neutral tool provider but is acting on employers' behalf in making hiring decisions, which triggers direct liability under anti-discrimination law. In January 2026, Workday argued that the Age Discrimination in Employment Act (ADEA) does not cover job applicants, only current employees. In March 2026, Judge Rita Lin rejected this argument, pointing to legal precedent and EEOC guidance interpreting the law as covering candidates. Preliminary collective action certification was granted in May 2025, and applicants had until March 2026 to opt in.

In May 2026, a discovery ruling denied the plaintiffs' attempt to compel production of Workday's bias-testing data (protected by attorney-client privilege) and Workday's customers' applicant data, but ordered production of Workday's EEO-1 and OFCCP documents as relevant to the company's knowledge of potential demographic disparities. Plaintiffs filed an amended complaint in March 2026 reasserting dismissed California state and disability claims. The case now presents exposure not only for Workday but for the more than 10,000 employers using its AI-powered hiring tools.


Kistler et al. v. Eightfold AI, Inc. (Contra Costa County Superior Court, filed January 2026) — This case takes a different angle from Mobley. Rather than alleging bias in outcomes, it alleges secrecy in process. The plaintiffs argue that Eightfold AI operated as an unregistered consumer reporting agency under the Fair Credit Reporting Act by scraping personal data on over one billion workers, scoring applicants from zero to five on their "likelihood of success," and discarding low-ranked candidates before any human review — all without the statutory disclosures, consent, or dispute mechanisms the FCRA requires. The suit was brought by former EEOC Chair Jenny R. Yang and the nonprofit Towards Justice.


The distinction matters: Mobley attacks discriminatory outcomes; Eightfold attacks opaque process. One says the algorithm was biased. The other says the algorithm existed in secret. Both point in the same direction — that AI hiring vendors cannot avoid accountability by characterising themselves as passive tool providers.


iTutorGroup (EEOC Settlement, August 2023) — The first EEOC settlement involving AI hiring discrimination. iTutorGroup, a virtual tutoring company, had programmed its recruitment software to automatically reject female applicants over 55 and male applicants over 60. This was not subtle algorithmic bias; it was explicit age-based exclusion coded directly into the system. The company settled for $365,000. EEOC Chair Charlotte Burrows stated that employers cannot rely on AI to make employment decisions that discriminate on the basis of protected characteristics, regardless of whether the discrimination is carried out by a person or a machine.


ACLU v. Aon Consulting (FTC complaint, May 2024) — The ACLU challenged three of Aon's AI hiring assessment tools as discriminatory against people with disabilities and certain racial groups, and disputed Aon's marketing claim that its tools were "bias-free."


ACLU / EEOC charges against HireVue and Intuit (March 2025) — Filed on behalf of a deaf, Indigenous woman who alleged HireVue's automated video interview platform discriminated against her when she applied for an internal promotion at Intuit. The platform's automated speech recognition allegedly performs worse for speakers with different speech patterns. Both HireVue and Intuit denied the allegations.


Harper v. Sirius XM Radio (ongoing) — Arshon Harper, an African American applicant, alleges that 149 of his job applications to Sirius XM Radio were rejected by the company's AI hiring tool, despite his qualifications meeting or exceeding the listed requirements. The case is ongoing.


8. What This Means for Jobseekers


The honest summary is less dramatic than the headlines but more useful.

Most recruitment technology is administrative. Your CV is stored in a database, searched by a recruiter using keywords, and filtered by eligibility criteria that a person configured. The ATS is not reading your CV and passing judgement; it is filing your CV and making it searchable. The quality of the search depends on the quality of the person searching.

Where genuine AI assessment exists — pymetrics games, Eightfold scoring, HireVue video analysis — it is concentrated in large-volume hiring at major employers, not across the market as a whole. If you are applying to an SME with 200 employees, the chances of encountering algorithmic screening of any sophistication are low. You are far more likely to encounter a recruiter who has not read your CV properly than a machine that has read it too precisely.


The 75% rejection statistic is a commercial fiction. The Stanford study is about one niche tool, not about recruitment technology in general.


The court cases are real and important, but they concern specific vendors and specific practices, not a universal condition.

What you can usefully do: write a clear, well-structured CV that describes what you have done and what you are good at, in language that relates to the roles you are applying for. Do not keyword-stuff. Do not pay for "ATS-beating" services built on a debunked statistic. Do not assume that silence after an application means a robot rejected you — it is far more likely that a person has not yet looked, or has looked and chosen someone else, or has been pulled onto a different priority and will never reply. These are human failures, not algorithmic ones, and they predate AI by decades.


If you are asked to complete a game-based assessment, a video interview scored by software, or any process where a third-party tool appears to be making decisions about your candidacy without human review, you are entitled to ask what technology is being used and how it informs the decision. In the UK, the Equality Act 2010 and GDPR's provisions on automated decision-making provide some framework for challenge, though enforcement remains limited. In the US, the legal landscape is evolving rapidly through the cases described above.


The best defence against bad technology in recruitment is not better technology on the candidate side. It is transparency, regulation, and the kind of scrutiny that the Stanford researchers, the courts, and — occasionally — the industry itself are beginning to apply.

Sources consulted: Bommasani et al., "Algorithmic Monocultures in Hiring," FAccT 2026; Fuller & Raman, "Hidden Workers: Untapped Talent," Harvard Business School / Accenture, 2021; Placementist, "Fear-farming the Stanford AI hiring study," June 2026; Christine Assaf, "Your Job Application Was Rejected by a Human, Not a Computer"; Mobley v. Workday, Inc., No. 3:23-cv-00770 (N.D. Cal.); Kistler et al. v. Eightfold AI, Inc. (Contra Costa County, January 2026); EEOC v. iTutorGroup, August 2023; ACLU complaints against Aon Consulting (May 2024) and HireVue/Intuit (March 2025); Enhancv recruiter survey; Jobscan ATS documentation.



By Greg Wyatt • November 11, 2026
I've written many variations on the article below, over the years, and it seems sensible to revisit given the UK government's announcements around salary transparency. On the whole, I'm for it, with the many advantages it brings. But like a lot of things in recruitment, there is a more involved discussion to be had, especially when this fix treats the symptoms, not the rot. That's not to say the fix isn't worth doing, just that it won't fix many of the problems underlying a lack of transparency. This article is a little dated, in terms of the research shared, but I think the points are as relevant as ever. Originally published May 2023 Salary on the Job Description? Yes, the headline is trolling. The question should be ‘salary on the job advert?’ You wouldn’t confuse a job description with an advert, would you? This is a subject rife with disagreement around ethics and practicality, and worth broaching again considering recent campaigns in the UK to increase salary transparency and ban the ‘what’s your current salary?’ question. Let’s focus on some practicalities first, based on UK research I ran last year for my “Accessing a Candidate Short Market” guide:  Job boards can penalise you for not listing salary. As of December 2021, Totaljobs penalises adverts that don’t list salary, and these aren’t sent out as job alerts to candidates (who may be passive). These adverts are considered sub-standard. Unlisted salaries attract fewer qualified applications. This was estimated to be between 20% and 45% fewer, across the job boards I talked to. LinkedIn reported that not only can you expect more applications, you may also expect better-qualified applications when the salary is advertised. My work supporting senior job seekers confirms this - many would not apply to adverts that had no salary or "competitive salary" because they felt this was a waste of their time. There is less emphasis on salary negotiation from the candidate side, due to transparency in pay. This is a key part of equity, relating to gender, race and intersectional identity. According to Payscale 's research, white men are most likely to negotiate the highest salary. It’s simple – if you advertise vacancies and don’t list salary, you risk receiving fewer, less suitable applications. Then there’s the ethical question, where a common argument is that there is ‘no ethical reason that salaries can’t be listed’. Now, while I’m a proponent for advertising salaries, where possible, I think this ethical argument isn’t the right one - ‘can’t be’ is a strong statement. I think a better question is ‘how does this do harm’ when establishing reasons for not listing salary. This balances pragmatism with the most important aspect of ethics. It can be a complicated question too in scenarios like this: How do you establish salary transparency for job families across multiple regions where the local pay is established by HQ in one country? Currency exchange rates and cost of living mean that a fair salary one day may not be the next, therefore flexibility in not listing salary may be ethically the right thing to do if the intent is right. What about new vacancies that serve to solve a business problem and can be recruited at different levels? What about practical situations like recruiting hard-to-fill vacancies during a wider redundancy programme, whereby listing a salary would create concern in unrelated areas of that unsettled business? It's not always as simple a question as we’d like to think. If you’re facing a complex situation in advertising a role, I recommend describing your stance in the advert itself, if you legitimately can’t state the salary. At the same time, as we’ve seen in the US, legislation to enforce salary transparency creates situations such as Netflix apparently advertising a range of $90-900k. Who does that help? The problem with this kind of legislation is that companies can comply while continuing the behaviour that led to the legislation in the first place. It’s palliative, rather than treating unfairness at its root. We should also consider the unforeseen consequence of salary transparency, such as this research which appears to show a reduced link between performance and pay: Influence of Pay Transparency Helping candidates negotiate better pay or terms is a privilege I enjoy. And there's more to understanding someone's existing remuneration than simply establishing whether they can afford to move. Sometimes these conversations reveal that someone is being underpaid. With evidence of what their experience and contribution might command elsewhere, they can go back to their current employer and make the case for a pay rise. That might mean they decide not to move at all. Which is a perfectly good outcome for them, even if it isn't for the vacancy in the short term. It also opens up the counteroffer conversation early. If their employer could resolve the reason they're considering leaving, I'd rather understand that before they accept an offer elsewhere. There's a benefit for prospective employers too. A new employer may budget £52,000 for a role, believing that to be market rate, based on historic data. But if conversations with suitably experienced candidates reveal that their existing remuneration, expectations and other opportunities consistently indicate otherwise, there's good reason to revise either the budget or the requirements. If that budget does prove unrealistic, and it's the same budget other team members are measured against, it can also create the argument to revisit everyone's salaries - subject to affordability, of course. After all, it's cheaper to retain fairly paid staff with all the knowledge they have than to replace them. Of course, conversations with candidates aren't a substitute for proper salary benchmarking. But they can reveal problems that wouldn't otherwise be apparent. There are also situations where understanding the whole package matters. What if someone currently receives a 16% pension contribution and moves to a role offering a 10% pay rise but only a 5% pension? Car allowances, RSUs, tax-efficient packages? Remuneration is a more involved conversation than simply salary. And none of this means someone's existing salary should determine what they're worth to their next employer. If their previous salary was unfair, using it to determine their next salary risks perpetuating that unfairness. And if an employer routinely offers a 15% increase on previous earnings, the new salary may have little relationship to the contribution that person can make. It makes sense to pay commensurately with contribution and capability, rather than what may be irrelevant history. So I understand the reasons for wanting to ban questions about previous salary. They're often used badly. But I think there's an important distinction between asking to establish someone's worth and asking to understand their circumstances. One can perpetuate unfairness. The other can help identify and correct it. If legislation restricts these conversations, I'll adapt how I offer this support. But I'd hope any restrictions recognise the difference between using salary history to determine an offer and voluntarily discussing remuneration to help someone make better decisions. I hope you’ve found these thoughts helpful to start a broader conversation in your business. My thoughts aren’t set in stone, so please let me know your opinions if you disagree. Thanks for reading. Regards, Greg p.s. While you are here, if you like the idea of improving how you recruit, lack capacity or need better candidates, and are curious how I can help, these are my services: Commercial, operational and technical leadership recruitment Manage part or all of your recruitment on an individually designed basis for one client Outplacement support Email me on greg.wyatt@bwrecruitment.co.uk if you'd like to discuss.
By Greg Wyatt • November 5, 2026
It's interesting revisiting this article from 3 years ago, especially now AI products are more embedded in market. If anything my view on AI is more polarised, bringing many new opportunites, brand new problems, as well as the existential angst many are talking about. For me, codifying my experience with AI tools means I can help more people, while freeing up my time to do more human work. It's certainly helped with job seeker support, and increasingly so in my recruitment work. Mainly it's giving me more time to talk to people, and when homogenous AI applications at scale are one new problem, as well as the increasing threat of deep fake interviews, in person conversations might be a necessary exnovation (just googled that - what a great word that I will now abuse at scale). While the article below has dated somewhat, I think the threat it assesses has never been more pertinent. I've said for some time that AI might be the death of knowledge and judgement, even so far as 'meaning', something that this recent research also indicates . Importantly the research doesn't say the recommendations were wrong, just how they were followed. Read that article and think about how AI recommendations on applications relate. I've certainly found them more problematic, so far, than the old school ATS style ranking and filtering - because of the false confidence they convey, especially when dealing with non-traditional applications. Things may improve, or so is promised. And while words might be the first facility of LLM, they are still the core facility, given all it does is determine the most probable answer in its outputs (I know I'm being reductive, some of the developments from AI are amazing). Whereas words should be the consequence of thoughts, lead to the development of thought, and distil ideas in a way you can act on. Much like job adverts should be the consequence of effective job analysis, rather than a polished word that lacks meaning. The greatest risk for me in recruitment isn't so much the answers AI offers, but that we become so reliant we forget to ask better questions. I've edited down the previous article, but if you're curious, you can see it here . September 2023 I’d commented about my hearing on a social media post on deafness. ‘Have you looked into these hearing aids - they’re designed to overcome head shadow’, came the impromptu reply from a hearing aid specialist. Head shadow? Not a phrase I’d heard before, despite having no hearing on one side, which effectively creates a sound-free shadow to my right. See, when I had mumps at 18 months it killed the vestibulocochlear nerve in my right ear and damaged the one on the left. But it was my balance that showed the nursery assistants that something was wrong - I kept falling over for no reason. I expect they thought my slow response was normal naughty-boyness. Balance, intermittently poor audio processing, energy required to maintain attention in noisy environments and that bloody tinnitus - all these issues are far more annoying than not being able to hear in one ear. That and not being able to tell where sounds come from. “Over here, Greg!” is the most useless call on a football pitch. And the head shadow thing? Well, it’s never been an issue - I just turn my head when in conversation. It might look like I’m turning to kiss you, but it’s just a conversation I want honest. Sure I miss out on certain audio cues, but it’s rarely an issue. Anyway, curious as I am I looked into the £4,000 hearing aid that solves head shadow by placing a microphone on the deaf ear and projecting it into the the good ear. Quite the brute force tech solution and one I’m sure some benefit from. But the key issue is one of reverb. While the product is good, it would impact the quality of sound in my good ear, which seems a pointless trade-off for me, when my process of life is more effective than shiny tech. It’s ironic that I consider myself highly excitable when it comes to technology developments, yet I’m never an early adopter. Because I always ask myself, other than giddiness, what problems does this solve and how will it enhance my life. And so it is for AI in recruitment, and the shininess of tech in general. They are positioned as solving problems, and indeed they do, but in many cases, it’s the wrong problem that detracts us from the real opportunities for better processes. Simpler administration, speed and scale are clear benefits. And some of these AI-branded automations are excellent. The Star Trek-style auto-translator makes me giddy. As does the sales bot conversation-as-a-human sales video that’s doing the rounds. But AI for writing? What problem does that solve? For me, it depends on what you consider sales to be. Is sales pitching a generic message and hoping someone will bite? Or is sales laying out the facts so that the right person can reach an objective decision? A decision which might mean getting in touch, or changing their view on what needs recruiting. For the former AI writing seems to solve a problem. The words are certainly better, but the message is even worse. Yes: prompting. But if you can prompt the right message, why aren’t you just writing it, so that you embed that knowledge for use across other mediums - conversations, meetings and so on? While AI writing does not meet the requirements for the second type of sales. You can only do this by establishing the right facts from a briefing, consultation or interview. Then interpret this with meaning to the right people so that it creates the right impact. Sales as data visualisation, if you will. And if AI doesn’t work for sales in this way, why would it work for content or marketing? I think the answer depends on whether you value contextual insight or not. Until AI is better at asking questions that create meaningful conversation, it’s a non-starter for me. I say until because this hesitation will be moot in the next year or so. Because it isn’t what AI is now that’s the opportunity - it’s what’s coming soon. I can’t wait to see what’s next. Until then, AI, for writing, is a question of in one ear and out of the other. Which, if you’re deaf in the one, is quite the problem. Go learn copywriting instead, and listen to how it transforms your approach to recruitment. Then layer tech on top, when it’s ready. Thanks for reading. Regards, Greg p.s. If you like good recruitment and you need help with it in the UK, drop me a line. DM on LinkedIn, email greg.wyatt@bwrecruitment.co.uk , whichever you prefer.