Better use of job boards

Greg Wyatt • April 20, 2026

On Tuesday 28th April at 1pm BST, Simon Ward and I will be joined on our weekly LinkedIn Live by CV Library.


I'll share the details of this free interactive session as soon as the event link is available - bring your questions.


If you don't know CV Library it's one of the main job boards in the UK. While they might sit behind others in terms of coverage, I find them easy to work with and helpful - they are responsive, they have fewer fake jobs than LinkedIn, they have a CV database I can search across that is in many ways more effective than #OpenToWork.


They'll be showing how to get a better mileage from their CV database, as a job seeker, and many other helpful things - points you can apply to LinkedIn too, as an inbound sources of recruiter searches and the principles we use to look for viable candidates.


It seems timely to share this updated chapter from A Career Breakdown Kit (2026), which I will no doubt update with learnings from the session.


38 - Better use of job boards

 

Job boards are often the first port of call when new to a job search.


It’s a natural inclination that they are where vacancies are to be found. Quickly followed by disappointment, anxiety and frustration when you get close to 0% hit rate.


And not even a single reply.


Let’s take a step back, look at the overall picture and make a plan.


There are many job boards in the UK that sell their systems to employers and recruitment agencies.


You may be familiar with Indeed, Reed, CV Library, Jobsite / Totaljobs, LinkedIn (yes, it is a job board, disguised by being a social media platform).


Aside from the generic, there are also many sites specific to your niche. As well as ATS platforms themselves.


Job boards sell two things to their clients - advertising and access to their CV database.

Although LinkedIn differs in how it is wrapped up with content and networking, it does have a form of CV database in how we can use the Recruiter Licence to search profiles (we can even make do without through more advanced techniques such as X-ray searching and programmable search engines).


There are also aggregator websites which scrape content from one job board to their own or a third party. You can often tell because when you click apply it takes you to another website instead of properly starting an application.


Job board priorities and what that means for you


Job boards want to sell their services and make money, which is entirely sensible.


To support their argument they use all sorts of metrics such as the number of CVs on their database and the number of applications made (by job or month).


It’s to their advantage that adverts receive as many applications as possible - their advice on improving advert performance is geared around volume. Rather than around suitable candidates.


This disconnect happens because clients often lie about how effective adverts have been by the measure of vacancies filled - because of concern it will affect renewal prices. This is feedback given to me from account managers at two different job boards when researching job search advice. Job boards can only prove the number of applications, so that becomes the target.


The most effective job adverts have fewer applications and a higher number of suitable candidates - what I aim for in mine.


To maximise the number of applications they do things like scraping, aggregation and affiliate arrangements.


They offer services like automatic relisting where an advert is reposted as new once a week throughout the term of the listing (could be up to 6 weeks by default, or longer by choice).


These are sold as benefits to employers which might help when there are limited candidates, yet often hinder when there are too many candidates for jobs.


You may remember the same from Fake jobs (p81).


They make it as Easy as possible for you to Apply for these jobs, so that you can be an additional metric.


As Goodhart says, ‘When a measure becomes a target, it ceases to be a good measure.’


The consequence for you as an applicant is twofold.


You are encouraged to be one of the numbers of applicants to purposefully generic adverts you are not the most suitable for.


When you are the most suitable, you are in competition both with people from the line above and people who are wholly unsuitable.


I should point out I don’t think job boards do this cynically. They do so because they think high numbers are best.


It’s also a problem for recruiters who may find it impossible to deal with this volume unless through automation or by finding ways to manually eliminate applications at scale.


Job boards, employers, agencies and candidates are all wrapped up in this cycle of speed and volume. And with use of AI-style automation, so too are many job seekers. Where's the specificity and accuracy?


Though it might be the best way to make money.


Job seekers are accountable too, partly because of how they have been trained to apply.


Don’t blame recruiters.


Don’t blame employers.


Don’t blame unqualified applicants.


Blame the system we are all part of.


And if you ever find yourself a hiring authority - be the change you hope for.


Better use of job boards


Let’s go back to that point about applications.


In the current market, it’s not uncommon to see hundreds to thousands of applications per vacancy.


Rarely are those applications qualified candidates.


For a typical job description templated advert you can expect the high majority of applicants to be wholly unsuitable.


What do I mean by wholly unsuitable?


People who require work permits when a role doesn’t sponsor them.


People who don’t meet the minimum requirements set out in an advert.


People who are clearly unsuitable for this role.


When you see a number, don’t be disheartened by the number alone.


As a job seeker, your minimum requirement to apply for a vacancy should be that you can logically prove to yourself you are qualified based on the evidence provided. Read back through Should I customise my CV? (p178) for more on this.


… tips and bits


Finding vacancies is as important as applying for them. Collect those synonyms you’ve been tailoring your CV with and use these in your searches.


If you find an obscure term which represents what you can do, why not search solely on that term?


You might find a horribly written advert whose only correct word is that term.


It’s a trick we use to find candidates too - occasionally I might search on something like ‘egnieer’ because typos don’t make a bad candidate.


Location is a key search criterion.


Most people search from their home address. How about running tight searches where you are prepared to work - e.g. 1 mile from CB4 0WZ (a hub for business parks in Cambridge where I worked many moons ago).


How to optimise for CV databases


When you apply for a vacancy on a new job board they will likely have a CV database tethered to your application.


Your permission to have your CV added may be hidden in their terms and conditions.


A CV database is an opportunity for you to be found.


Sometimes this will be for vacancies that are never advertised, such as the example I wrote about earlier.


You have an opportunity to leverage CV databases to improve the number of inbound enquiries you receive.


  • Log all the job boards you’ve applied through
  • Make a list of all that have CV databases, including login details
  • Ensure your CV is up to date containing the keywords for the job you are most suitable for
  • Check your contact details are correct
  • Check all the details on your account. Salary details, location, preferences should all be current.
  • Register your postcode for where you want to be found. If you plan to move to Scunthorpe in April, that should be your current location. It’s where we will look for you
  • Update your CV and profiles once a week. It shouldn’t take long. If you are active in the past week, this will show up in recruiter searches, assuming a recruiter only looks at activity from the past 14 days


The CV databases at the back end of job boards are one of the resources I use to fill roles whether advertised or not. They’re a good marginal gain and may bring you leads you’d never hear about otherwise.


A note on the ATS


Whenever you come across an advert linked to an ATS like Workable, many companies will use that ATS. These may recruit for relevant vacancies in a commutable location.


Try this command in Google -


site:workable.com London “Marketing Manager”


Site: directs the search to a particular website. Change the location and job title to ones relevant for you.


Some of these vacancies may never make it to a job board you are aware of.


Why you should hack LinkedIn advert results


URLs (website page addresses) are a funny thing - they often contain commands for a website related to your requests.


Changing certain points can have interesting results.


For example, here’s a URL for a job search for Marketing Manager near me over the past 24 hours:


https://www.linkedin.com/jobs/search-results/?f_TPR=r86400&keywords=Marketing%20Manager&origin=JOBS_HOME_SEARCH_BUTTON


Don’t worry about the bulk of the URL. Take note of the bold - r86400 which matches seconds in a day.


Let’s say you log on at 9.30am and you want to check jobs posted in the last hour. This feature isn’t available as standard in the search tools.


However, you can edit the URL from a standard search to:


https://www.linkedin.com/jobs/search-results/?f_TPR=r3600&keywords=Marketing%20Manager&origin=JOBS_HOME_SEARCH_BUTTON


Because there are 3,600 seconds in an hour. Try it and see what happens.


(Edit: in error checking for this article, originally updated in January, this particular ‘hack’ no longer appears to work. Why not try it yourself on a job you’re interested in and let me know if it works for you? I’ll update this properly for the next book update. I've left it here to show how this kind of tactical advice can change so quickly as to make it obsolete.


Next week's article is on Content Strategy & Philosophy for promoting yourself on LinkedIn. Call it personal branding, call it copywriting - expect some people to jump on with strong opinions without reading the article)



By Greg Wyatt • November 11, 2026
I've written many variations on the article below, over the years, and it seems sensible to revisit given the UK government's announcements around salary transparency. On the whole, I'm for it, with the many advantages it brings. But like a lot of things in recruitment, there is a more involved discussion to be had, especially when this fix treats the symptoms, not the rot. That's not to say the fix isn't worth doing, just that it won't fix many of the problems underlying a lack of transparency. This article is a little dated, in terms of the research shared, but I think the points are as relevant as ever. Originally published May 2023 Salary on the Job Description? Yes, the headline is trolling. The question should be ‘salary on the job advert?’ You wouldn’t confuse a job description with an advert, would you? This is a subject rife with disagreement around ethics and practicality, and worth broaching again considering recent campaigns in the UK to increase salary transparency and ban the ‘what’s your current salary?’ question. Let’s focus on some practicalities first, based on UK research I ran last year for my “Accessing a Candidate Short Market” guide:  Job boards can penalise you for not listing salary. As of December 2021, Totaljobs penalises adverts that don’t list salary, and these aren’t sent out as job alerts to candidates (who may be passive). These adverts are considered sub-standard. Unlisted salaries attract fewer qualified applications. This was estimated to be between 20% and 45% fewer, across the job boards I talked to. LinkedIn reported that not only can you expect more applications, you may also expect better-qualified applications when the salary is advertised. My work supporting senior job seekers confirms this - many would not apply to adverts that had no salary or "competitive salary" because they felt this was a waste of their time. There is less emphasis on salary negotiation from the candidate side, due to transparency in pay. This is a key part of equity, relating to gender, race and intersectional identity. According to Payscale 's research, white men are most likely to negotiate the highest salary. It’s simple – if you advertise vacancies and don’t list salary, you risk receiving fewer, less suitable applications. Then there’s the ethical question, where a common argument is that there is ‘no ethical reason that salaries can’t be listed’. Now, while I’m a proponent for advertising salaries, where possible, I think this ethical argument isn’t the right one - ‘can’t be’ is a strong statement. I think a better question is ‘how does this do harm’ when establishing reasons for not listing salary. This balances pragmatism with the most important aspect of ethics. It can be a complicated question too in scenarios like this: How do you establish salary transparency for job families across multiple regions where the local pay is established by HQ in one country? Currency exchange rates and cost of living mean that a fair salary one day may not be the next, therefore flexibility in not listing salary may be ethically the right thing to do if the intent is right. What about new vacancies that serve to solve a business problem and can be recruited at different levels? What about practical situations like recruiting hard-to-fill vacancies during a wider redundancy programme, whereby listing a salary would create concern in unrelated areas of that unsettled business? It's not always as simple a question as we’d like to think. If you’re facing a complex situation in advertising a role, I recommend describing your stance in the advert itself, if you legitimately can’t state the salary. At the same time, as we’ve seen in the US, legislation to enforce salary transparency creates situations such as Netflix apparently advertising a range of $90-900k. Who does that help? The problem with this kind of legislation is that companies can comply while continuing the behaviour that led to the legislation in the first place. It’s palliative, rather than treating unfairness at its root. We should also consider the unforeseen consequence of salary transparency, such as this research which appears to show a reduced link between performance and pay: Influence of Pay Transparency Helping candidates negotiate better pay or terms is a privilege I enjoy. And there's more to understanding someone's existing remuneration than simply establishing whether they can afford to move. Sometimes these conversations reveal that someone is being underpaid. With evidence of what their experience and contribution might command elsewhere, they can go back to their current employer and make the case for a pay rise. That might mean they decide not to move at all. Which is a perfectly good outcome for them, even if it isn't for the vacancy in the short term. It also opens up the counteroffer conversation early. If their employer could resolve the reason they're considering leaving, I'd rather understand that before they accept an offer elsewhere. There's a benefit for prospective employers too. A new employer may budget £52,000 for a role, believing that to be market rate, based on historic data. But if conversations with suitably experienced candidates reveal that their existing remuneration, expectations and other opportunities consistently indicate otherwise, there's good reason to revise either the budget or the requirements. If that budget does prove unrealistic, and it's the same budget other team members are measured against, it can also create the argument to revisit everyone's salaries - subject to affordability, of course. After all, it's cheaper to retain fairly paid staff with all the knowledge they have than to replace them. Of course, conversations with candidates aren't a substitute for proper salary benchmarking. But they can reveal problems that wouldn't otherwise be apparent. There are also situations where understanding the whole package matters. What if someone currently receives a 16% pension contribution and moves to a role offering a 10% pay rise but only a 5% pension? Car allowances, RSUs, tax-efficient packages? Remuneration is a more involved conversation than simply salary. And none of this means someone's existing salary should determine what they're worth to their next employer. If their previous salary was unfair, using it to determine their next salary risks perpetuating that unfairness. And if an employer routinely offers a 15% increase on previous earnings, the new salary may have little relationship to the contribution that person can make. It makes sense to pay commensurately with contribution and capability, rather than what may be irrelevant history. So I understand the reasons for wanting to ban questions about previous salary. They're often used badly. But I think there's an important distinction between asking to establish someone's worth and asking to understand their circumstances. One can perpetuate unfairness. The other can help identify and correct it. If legislation restricts these conversations, I'll adapt how I offer this support. But I'd hope any restrictions recognise the difference between using salary history to determine an offer and voluntarily discussing remuneration to help someone make better decisions. I hope you’ve found these thoughts helpful to start a broader conversation in your business. My thoughts aren’t set in stone, so please let me know your opinions if you disagree. Thanks for reading. Regards, Greg p.s. While you are here, if you like the idea of improving how you recruit, lack capacity or need better candidates, and are curious how I can help, these are my services: Commercial, operational and technical leadership recruitment Manage part or all of your recruitment on an individually designed basis for one client Outplacement support Email me on greg.wyatt@bwrecruitment.co.uk if you'd like to discuss.
By Greg Wyatt • November 5, 2026
It's interesting revisiting this article from 3 years ago, especially now AI products are more embedded in market. If anything my view on AI is more polarised, bringing many new opportunites, brand new problems, as well as the existential angst many are talking about. For me, codifying my experience with AI tools means I can help more people, while freeing up my time to do more human work. It's certainly helped with job seeker support, and increasingly so in my recruitment work. Mainly it's giving me more time to talk to people, and when homogenous AI applications at scale are one new problem, as well as the increasing threat of deep fake interviews, in person conversations might be a necessary exnovation (just googled that - what a great word that I will now abuse at scale). While the article below has dated somewhat, I think the threat it assesses has never been more pertinent. I've said for some time that AI might be the death of knowledge and judgement, even so far as 'meaning', something that this recent research also indicates . Importantly the research doesn't say the recommendations were wrong, just how they were followed. Read that article and think about how AI recommendations on applications relate. I've certainly found them more problematic, so far, than the old school ATS style ranking and filtering - because of the false confidence they convey, especially when dealing with non-traditional applications. Things may improve, or so is promised. And while words might be the first facility of LLM, they are still the core facility, given all it does is determine the most probable answer in its outputs (I know I'm being reductive, some of the developments from AI are amazing). Whereas words should be the consequence of thoughts, lead to the development of thought, and distil ideas in a way you can act on. Much like job adverts should be the consequence of effective job analysis, rather than a polished word that lacks meaning. The greatest risk for me in recruitment isn't so much the answers AI offers, but that we become so reliant we forget to ask better questions. I've edited down the previous article, but if you're curious, you can see it here . September 2023 I’d commented about my hearing on a social media post on deafness. ‘Have you looked into these hearing aids - they’re designed to overcome head shadow’, came the impromptu reply from a hearing aid specialist. Head shadow? Not a phrase I’d heard before, despite having no hearing on one side, which effectively creates a sound-free shadow to my right. See, when I had mumps at 18 months it killed the vestibulocochlear nerve in my right ear and damaged the one on the left. But it was my balance that showed the nursery assistants that something was wrong - I kept falling over for no reason. I expect they thought my slow response was normal naughty-boyness. Balance, intermittently poor audio processing, energy required to maintain attention in noisy environments and that bloody tinnitus - all these issues are far more annoying than not being able to hear in one ear. That and not being able to tell where sounds come from. “Over here, Greg!” is the most useless call on a football pitch. And the head shadow thing? Well, it’s never been an issue - I just turn my head when in conversation. It might look like I’m turning to kiss you, but it’s just a conversation I want honest. Sure I miss out on certain audio cues, but it’s rarely an issue. Anyway, curious as I am I looked into the £4,000 hearing aid that solves head shadow by placing a microphone on the deaf ear and projecting it into the the good ear. Quite the brute force tech solution and one I’m sure some benefit from. But the key issue is one of reverb. While the product is good, it would impact the quality of sound in my good ear, which seems a pointless trade-off for me, when my process of life is more effective than shiny tech. It’s ironic that I consider myself highly excitable when it comes to technology developments, yet I’m never an early adopter. Because I always ask myself, other than giddiness, what problems does this solve and how will it enhance my life. And so it is for AI in recruitment, and the shininess of tech in general. They are positioned as solving problems, and indeed they do, but in many cases, it’s the wrong problem that detracts us from the real opportunities for better processes. Simpler administration, speed and scale are clear benefits. And some of these AI-branded automations are excellent. The Star Trek-style auto-translator makes me giddy. As does the sales bot conversation-as-a-human sales video that’s doing the rounds. But AI for writing? What problem does that solve? For me, it depends on what you consider sales to be. Is sales pitching a generic message and hoping someone will bite? Or is sales laying out the facts so that the right person can reach an objective decision? A decision which might mean getting in touch, or changing their view on what needs recruiting. For the former AI writing seems to solve a problem. The words are certainly better, but the message is even worse. Yes: prompting. But if you can prompt the right message, why aren’t you just writing it, so that you embed that knowledge for use across other mediums - conversations, meetings and so on? While AI writing does not meet the requirements for the second type of sales. You can only do this by establishing the right facts from a briefing, consultation or interview. Then interpret this with meaning to the right people so that it creates the right impact. Sales as data visualisation, if you will. And if AI doesn’t work for sales in this way, why would it work for content or marketing? I think the answer depends on whether you value contextual insight or not. Until AI is better at asking questions that create meaningful conversation, it’s a non-starter for me. I say until because this hesitation will be moot in the next year or so. Because it isn’t what AI is now that’s the opportunity - it’s what’s coming soon. I can’t wait to see what’s next. Until then, AI, for writing, is a question of in one ear and out of the other. Which, if you’re deaf in the one, is quite the problem. Go learn copywriting instead, and listen to how it transforms your approach to recruitment. Then layer tech on top, when it’s ready. Thanks for reading. Regards, Greg p.s. If you like good recruitment and you need help with it in the UK, drop me a line. DM on LinkedIn, email greg.wyatt@bwrecruitment.co.uk , whichever you prefer.