How to doorknock

Greg Wyatt • June 11, 2026

What follows is Chapter 43 from A Career Breakdown Kit.

Is it a magic salve guaranteed for success? No of course not.

But much like anything in a job search, nothing is guaranteed. What we do is identify which avenues can be effective for your context, and form an appropriate strategy.

LinkedIn optimisation is great if people search for you on LinkedIn. Except speaking to my recruitment peers, fewer and fewer rely on it. Would it surprise you if I told you I rarely invested in at all before 2019? I've been working in recruitment since 1996 including at CEO level.

Applications, networking, referrals, content, CV databases. All have a place and a purpose.

Doorknocking on the other hand - some would tell you it has no place in the modern job search.

If my daughter*, her friends and other 18 year olds can get a job from an old school technique, while those employers say "only through Indeed" then that might be a hint it still works. Some of whom are socially anxious, but then it's a replicable process, not a cult of personality.

Or the periodic messages I get from CxOs who made their own jobs from direct outreach.

Not forgetting Granovetter's seminal research and recent LinkedIn-specific studies in Science journal showing weak ties drive more job mobility than strong ties.

And why wouldn't doorknocking work on LinkedIn, when you have a weak tie that suggests a viable employer?

But no, it's not a guarantee. It's just an arrow in the quiver of a multichannel job search.

43 - How to doorknock

 

Doorknocking is an old-school sales approach you may well have experienced, such as when a salesperson with a clipboard rings your doorbell and asks you to change electricity provider.

My wife even once bought from exactly this scenario.

While it’s not uncommon in a business-to-consumer situation it can also work business-to-business… if you can get past security.

Although technology has moved on, the principle is the same whether in person, by phone, email, letter or LinkedIn:

You approach someone cold and create your own opportunity.

This isn’t an approach for everyone and requires chutzpah. If you are used to a high failure rate in applications - what do you have to lose by being proactive?

More than that - look at all the advice on LinkedIn on how to improve your odds in a job search.

It’s all transactional and applicable, available to everyone - if you all follow it, everyone takes the same step forward.

While taking steps others are less prepared to do means the approach alone may stand out.

If you encounter the equivalent of a sign which says, ‘Trespassers will be shot!’, pay attention.

My own career of looking for work includes many non-transactional approaches:

  • Walked into the local Cinema and asked for a job
  • Walked into Office World and asked for a job
  • Worked for Dad
  • Talked to one of my ex-colleagues and gained some by-the-call phone research work
  • Temped through an agency
  • Walked into an Inn and asked for a job
  • Referred to a publishing, training & consulting company
  • In managing their small-scale recruitment alongside my day job I got to know the MD of a recruitment firm as a supplier. I went to work there
  • Tapped up to return to a more senior role
  • Started my business upon being given the boot - thanks Dave!

It’s true I did apply through job boards and agencies. It’s mainly through my own means that I have secured my employment.

*My daughter even tried doorknocking for her first job in our local town last summer. It didn’t work for her - she found a nice retail job through an application on Indeed. Her experience was positive enough that she helped a friend do the same - who got a job at the first shop they tried.

Doorknocking is about approaching companies by category not because they are recruiting. These categories can be:

  • All the employers in your local business park (often they have websites, with directories and job adverts)
  • Companies listed in local newspapers, directories or platforms (local to me this could be Cambridge Evening News, Bury Free Press, Cambridge Network or Business Weekly)
  • Top 100 employers in your domain
  • Companies that have recently had funding and are about to scale
  • Doorknocking companies you’ve come across through networking and its resulting market map

Make contact and make a case for yourself on the principle of the right person, right time, right place, right message, right offer, and right price.

There’s an element of luck involved for these elements to all come together.

A disadvantage is that they may not be recruiting or ever have a need to employ you and even if they do have a vacancy, you still have to establish the right fit.

That means a logically low hit rate.

Your threshold for an acceptable failure rate will inform whether this is the right approach for you.

The difference is the anonymous rejection of a volume-based application versus the ‘personal rejection’ from your direct outbound approach.

Right person, right time, right place, right message, right offer, and right price.

Let’s reorder and examine this marketing principle:

Right Place

Those Categories above. The place is the Company, and how you contact them. You can go in blind if you are a bold prospector or research them in advance.

‘site:’ is a useful command in Google.

You can search on specific websites: ‘site:linkedin.com ACME jobs’

Right Person

Typically this will be the ‘next one up’ - Head of department, Director, CxO or Owner.

Who would be the budget holder at work? Those are prospects. Look them up on LinkedIn, PR, news, video platforms. What can you find out?

Right Time

While time can be happenstance, can timed factors create opportunity? What might be a hiring trigger?

Perhaps you could contact a list of companies that have recently announced funding or a big win - news that may lead to hiring additional people.

Or maybe you hear through the grapevine that Janine is about to go off on maternity leave.

If their process isn’t time-bound, can you make it time-bound?

‘We aren’t hiring right now’ might mean they’ve run out of headcount in the January to June period and may have a new budget in July. What can you learn that helps you both?

If you have radio silence, why not try again in a month or three months?

Think about how you buy. If you don’t need something how likely are you to respond to a message no matter how well crafted?

If you do need something you might think first of someone who keeps in regular touch.

Right Offer

You have more opportunity for career creativity in being unemployed than someone entrenched in a 9 to 5 permanent job.

What problems can you fix for a company in a non-traditional employment capacity?

Let’s say an employer has a problem that needs fixing. They don’t have capacity to do it right now. It isn’t burning enough to seek professional help and there isn’t sufficient work in view to make it a job.

What if you caught them at the right time?

An out-of-work TA Manager who offered to revamp an onboarding process.

A web designer who notes lots of issues with their website.

A strategic operational issue that is their unknown unknown identified by your expertise.

A swamped team that could benefit from their admin burden being reduced.

An orchard that needs pickers at harvest time.

What starts out as a short-term, project, or part-time piece of work can become proof of concept. While rare, I know a few people whose permanent full-time jobs have come about this way, including at a senior level.

Right message

This is both specific and crude.

It’s specific because nailing the message CAN create an opportunity a poorly written message may miss.

It’s crude because sometimes you can catch people at the right time, no matter how cruddy your message is.

This is the case in recruitment - I’ve picked up several senior appointments by calling at the right time.

‘I’m glad you called Greg, I’m starting to think about my maternity cover in June.’

Had I not called, that HR Director may well have gone to the specialist HR recruiters she is also in touch with.

If you have a strong hook in your message - such as a key area of rare expertise or a clear issue you’ve identified which companies may have - go in with that.

If you don’t - done is better than procrastinating:

‘Hi Greg, I live locally to Bircham Wyatt Recruitment. Love what you do. I wondered if you might be recruiting for an apple picker at any point. If you can’t help, could you point me in the right direction?’

Right price

I’ve left this until the end because much of this is variable and subjective.

What are your needs? What can they afford? What does the market say? How flexible can you be?

Research will help if you can get a sense of what they generally pay through Indeed, Glassdoor or others. Or maybe what comparable companies that are advertising will pay.

One approach might be to pro-rate your salary over the period you’ll work there.

Doorknocking can sometimes give you access to jobs that are being actively recruited. It’s a happy byproduct of your work, if you find yourself in this situation.

It’s worth persevering. Otherwise, it’s too easy to think after 10, 20, or 100 unsuccessful efforts that the approach itself is at fault.

There is always an element of luck in any activity.

This may be out of your comfort zone, in which case it’s an opportunity to grow.

The only certain thing is that if you don’t try you definitely won’t benefit.


By Greg Wyatt August 18, 2026
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By Greg Wyatt August 11, 2026
What follows is Chapter 49 in A Career Breakdown Kit (Summer 2026) . It's like many other chapters in that I've tried to make it stand alone, yet it's deeply connected to the rest of the book. For example, if you accept your job search is equivalent to launching a product to market - where you are the product and your next employer the buyer - then a sensible strategy is also equivalent. You execute an appropriate multichannel sales and marketing plan, where you focus on the steps in your control, with considered action and follow up. An interview process is an ongoing negotiation, with each interview equivalent to a consultative sales meeting. And like any good sales professional, you know that the steps preceding, the steps in-between, and the steps after all have a part to play. In my last three offers these have all been contributing factors: The relationship nurtured by the hiring manager led to their new employee hitting the ground running The private information withheld by the candidate that led to an offer rescinded because she could never have fulfilled the role in the first place The enthusiasm shown by a candidate in post interview communications tipped a decision in their favour Recruitment is risk, filled with bias - that doesn't mean you can't make that work for you. 49 - After the interview In a tough job search, getting to an interview can feel a real achievement. If you’ve been accountable in your applications, only going for roles where you are a strong fit, these are tangible opportunities to secure employment. The interview itself isn’t the be-all and end-all. It’s better to see them as the start of a conversation, one that’s only complete when you either have an acceptable employment contract in your hand, or if it’s an unequivocal no. Continuing this conversation in the right way, and in ways other candidates may not think to, can bring hoped for and unexpected gains. A few weeks back I filled a vacancy which had a strong shortlist. The final three were all employable, and the company would have taken all three had they been able to. The second choice candidate was disappointed and took it well, responding professionally. I worked hard to give all three a good experience with regular updates and constructive feedback. I too was genuinely disappointed for the ‘unsuccessful’ candidates. Two weeks after accepting the offer and returning the signed contract, the first-choice candidate withdrew. She’d received a significantly improved offer having been headhunted. Within two hours of passing the news on to the hiring team, the 2nd choice candidate was offered the role and accepted. How she had responded to her initial disappointment was a key element in this offer being put forward. The same was true of her experience with us in her decision to accept the offer. In many ways an interview is like a sales meeting. One party pitches their offering which might be customised against the questions asked. The other party makes a decision on whether and how to proceed. In an interview both the candidate and employer act as both seller and buyer. As a job seeker you get the final say on whether you say yes, no or something in between. Your decision is influenced by factors you may not divulge to the employer, such as an unexpected intervention (illness, accident, family), personal circumstances or other offers that may come up. It’s the same for the employer. They may have a hierarchy of decision-making, changes in the business and changes outside of the business - many things that can influence an interview decision or time frame, different from what was initially agreed. In sales we know that a deal isn’t agreed upon until the invoice is paid. Even if there is an initial ‘yes’ in a meeting we follow up suitably. Follow-up email to confirm details of the conversation and next steps. Thank you for your time Follow up at the appropriate time to check progress If it’s ‘no right now’, follow up over time to build a relationship until they are ready to buy If it’s ‘no answer’, find appropriate reasons to follow up, ending in a breakup email What this actually looks relates to what their sales (hiring) process is, playing to their rules and breaking those same rules in an appropriate way. In the UK, 61% of private sector employers are SMEs, whereas the vast majority of money is in the corporate space. The differentiator in recruitment is that the more corporate you get, the more transactional and matrix-led recruitment often becomes. Some of the rules of the game will be different. This illustrates how and why things are different depending on the context. Public sector, charities, geography, bias, habit, strategy - these all affect the rules of what appear similar processes from the outside. It’s important not to be cynical or come across as coercive. Respect the process and any rules you learn about. Thank you notes Most of the employers I partner with are interested in candidate feedback and interest post-interview - to help them reach their decision for the right reason. Were you applying directly, their interest in your view would be the same. A naturally written thank you note sent appropriately should not work against you. It might work for you and it’s a situation where someone’s bias can be a benefit. ‘Dear Greg, I wanted to thank you for your time today and the opportunity to interview at ABC Corp. It was a pleasure to meet you and Gary and helpful to understand more about your role and environment. I remain keen and would be delighted to return for the next stage. You mentioned you’ll make a decision by the end of next week and I look forward to hearing from you. Do let me know if I can help with anything - my number is …. Kind regards,’ It’s an opportunity to build on or mitigate inconclusive points in an interview if there’s an example you neglected to share or if you didn’t convey information in the right way. Maybe they let slip they’d be concerned if the role would keep your interest in the long term - why not own this? ‘During the interview you asked if I could see myself in this role long-term. It’s a role I’d enjoy - taking on a hands-on role I can get stuck into is an exciting challenge, while my experience in xxx would be beneficial for yyy.’ Keep it more succinct than my email though. Write it in your own words in a similar tone to how you came across in the interview. Will it make a difference? Only marginally, in some situations. Is it worth doing as a natural way to continue the conversation? I think so. Don’t be disheartened if you don’t get a reply - they may have a policy to follow. And to that coercive point above don’t say ‘I’m the best candidate. You’d be a fool to miss out,’ or something more subtle that might suggest the same. Additional interviews In an ideal world you’d get a full view of the interview process before the interview. Unfortunately some employers enjoy playing a game of interview chicken, revealing more and more interview stages as you go through them. Most are somewhere in between. Try to establish the full process as early as possible in case there is anything that is non-negotiable for you. For example, I know some people categorically do not want to do technical tests or ‘business plan’ style presentations, having had their fingers burnt in the past. It’s your choice what might be a non-negotiable - for any reasonable employer these are typically used as a means for fair assessment. Treat any interview in the same way as the first interview: prepare as fully as possible and assume nothing. Unless you know their hierarchy of decision-making, that new person you meet at fourth stage for an informal chat might well be the person with the final say. Even a social get-together after an offer is put forward might be seen as an assessment. Appropriate follow-ups It’s a careful balance. You want to show you are interested, not desperate. You need an answer, not to be inappropriately intrusive - even if that’s not your intent perception holds weight. Following up in the right way is a good tactic. If you can gain an understanding of their time frames or process work to that. Anything and everything can happen behind the scenes, including unexpected absences. Things can slip in a way employers may not see as notable. A few work days after you were expecting to hear, drop them a polite line. ‘Hi Greg, I wondered if you had any news on how you want to proceed with this role. Is there any update you can share? Kind regards,’ You can play a bit of keeping up with the Joneses if it’s true - ‘I remain interested - I do have two interviews this week with other employers. Would you like me to keep you updated?’ Sometimes no news is no news and you might need to be patient. Eventually you may come to a point where you need a decision from them - such as if your 2nd choice company gives you a job offer. A breakup email can be a good thing. Even if this doesn’t prompt an update or decision from them, you give yourself agency to walk away with no ‘what ifs?’ And if they do come back later, you can make a separate decision on whether to revisit them. One such email might be: ‘Hi Greg, I enjoyed our interview on May 21st. You mentioned you’d reach a decision the following week. Can I assume you have moved forward with another candidate? I’ll draw a line through my application for now and will be happy to pick up our conversations at a later date, if appropriate. Kind regards,’ Written appropriately, there are three outcomes: You get a reply confirming they have appointed You get no reply and can move on You get a reply with more information That last point may be ‘no news’ or something actionable. Sometimes it might even prompt good news. Whatever the outcome, you can move forward. Keeping in touch long-term Sometimes a no might be a ‘no for now’, especially when you are later on in the process, such as being pipped to the post at final interview. If yours is a business as usual role where there are a number of employees fulfilling similar duties in the same company, you may well be suitable for other roles that come up in future. How can you keep in touch appropriately so that you help their decision making when another vacancy comes up? Find reasons to occasionally keep in touch (maybe once every couple of months). If they are active on LinkedIn you could follow their content and add constructive comments. It may come to nothing but it may give you early sight of a new vacancy. If you see another vacancy advertised check it out. Drop them a line directly rather than just apply given you are continuing a conversation rather than coming in cold. And if they reply to say ‘don’t bother’, at least you know.