Changing minds. A recruitment AiDE, pt 11

Greg Wyatt • January 15, 2026

I'm writing an advert for a "Engineering Manager - Product, Design & Leadership" vacancy in Suffolk today.


Part of my process is considering how AiDE might apply, while also looking at previous adverts for the same employer, which have led to successful placements.


I quite like the two from last year. I'm using them as a building block for this advert, while trying to improve missed opportunities.


Though this job is very different, the context, including their culture, is a key dimension that many adverts miss. Here's my first stab at the opening, the A, and a bit of the i, in AiDE:


Simplified design; machines trusted for tough work.


A leadership role where you can make your mark, bring your people forward, and leave the politics behind.


It will probably look quite different when I'm finished.


Perhaps just by not using "My retained client is a market leading industrial machinery manufacturer now looking for an Engineering Manager", it might stand out from the majority that do.


Experience influences thoughts.


Thoughts inform decisions.


Which might be, here, making an enquiry, rather than deciding not to update a CV or send a cover letter. Or simply to continue reading the advert, rather than make an uninformed decision.


How often do experiences in recruitment evoke a feeling that makes you want to experience more? Too often it's the opposite - jobseekers persist despite the misery in the hope of a better outcome.


Would the passive candidate do the same?


What happens if your recruitment process intentionally creates the small delights that are ikigai at each and every step?


  • A surprisingly appealing advert that gives all the information they might want
  • How can your LinkedIn content build trust with potential candidates?
  • How can your website and other materials give readers what they need?
  • Communications that don't just manage expectations, but answer their questions before they ask them
  • Interviews that allow them an objective decision
  • Timely constructive feedback for successful and unsuccessful candidates
  • Documentation that comes through as expected, written in easily digestible English, from job descriptions to offer letters
  • Appropriate contact before their start date, getting them ready for a new role in the right way


How might you feel if you experienced these things? How much more likely are you to stay in process compared to others that don’t?

Ikigai isn’t about a big singular purpose – it focuses on the experiences that define us. The small moments, the seemingly trivial, those that fulfil.


It’s about experiences as much as drive and purpose.


Candidate experience.


See, ikigai can be found everywhere, sometimes unexpectedly, but always about filling a need, and if applied well in recruitment will serve to draw the right people forward for the right reasons.


I mentioned “Someone unexpectedly replying to your 99th job application, the first of none.” as an example of ikigai a little while back.


I get back to every candidate, reciprocating their level of care and effort.


An interviewed candidate gets suitable and sufficient feedback.


An applicant with wholly unsuitable experience gets a template reply saying thanks, but no thanks, at that initial stage.


Of those rejections, I often receive replies showing how unusual it is to get any reply from an application, sometimes that it validates their tough job search.


Partly it’s about decency, but it’s also because I know people are likely to reciprocate how they are treated – ‘treat others as you would have them treat you’.


Who might they know, how might we work together in future?


I do it because it answers “How can we fulfil this person’s needs?” without being detrimental to mine. In that example right at the top, I try to speak directly to an ideal readers interest, and something that may be holding them back.


Think about that question of any step you take in recruitment, and you might change how you approach that step while serving to improve your odds of meeting your own needs.


Steps that aren’t just administrative burdens – they’re commercial opportunities.


What might candidates hope to gain from any recruitment touchpoint?


How can you meet their scepticism?


What bad experiences have they had, and how might you help them change their minds about your intent?


How can your content encourage the right action?


When you see the benefit from ikigai-focused words, how might that influence your actions and how you work with your candidates?


The benefit should be to meet your own needs, in hiring and recruitment.


Anyway, that’s enough about Ikigai, the i in AiDE. The next edition is about the D, Definition.


Thanks for reading.


Regards,

Greg



By Greg Wyatt August 18, 2026
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By Greg Wyatt August 11, 2026
What follows is Chapter 49 in A Career Breakdown Kit (Summer 2026) . It's like many other chapters in that I've tried to make it stand alone, yet it's deeply connected to the rest of the book. For example, if you accept your job search is equivalent to launching a product to market - where you are the product and your next employer the buyer - then a sensible strategy is also equivalent. You execute an appropriate multichannel sales and marketing plan, where you focus on the steps in your control, with considered action and follow up. An interview process is an ongoing negotiation, with each interview equivalent to a consultative sales meeting. And like any good sales professional, you know that the steps preceding, the steps in-between, and the steps after all have a part to play. In my last three offers these have all been contributing factors: The relationship nurtured by the hiring manager led to their new employee hitting the ground running The private information withheld by the candidate that led to an offer rescinded because she could never have fulfilled the role in the first place The enthusiasm shown by a candidate in post interview communications tipped a decision in their favour Recruitment is risk, filled with bias - that doesn't mean you can't make that work for you. 49 - After the interview In a tough job search, getting to an interview can feel a real achievement. If you’ve been accountable in your applications, only going for roles where you are a strong fit, these are tangible opportunities to secure employment. The interview itself isn’t the be-all and end-all. It’s better to see them as the start of a conversation, one that’s only complete when you either have an acceptable employment contract in your hand, or if it’s an unequivocal no. Continuing this conversation in the right way, and in ways other candidates may not think to, can bring hoped for and unexpected gains. A few weeks back I filled a vacancy which had a strong shortlist. The final three were all employable, and the company would have taken all three had they been able to. The second choice candidate was disappointed and took it well, responding professionally. I worked hard to give all three a good experience with regular updates and constructive feedback. I too was genuinely disappointed for the ‘unsuccessful’ candidates. Two weeks after accepting the offer and returning the signed contract, the first-choice candidate withdrew. She’d received a significantly improved offer having been headhunted. Within two hours of passing the news on to the hiring team, the 2nd choice candidate was offered the role and accepted. How she had responded to her initial disappointment was a key element in this offer being put forward. The same was true of her experience with us in her decision to accept the offer. In many ways an interview is like a sales meeting. One party pitches their offering which might be customised against the questions asked. The other party makes a decision on whether and how to proceed. In an interview both the candidate and employer act as both seller and buyer. As a job seeker you get the final say on whether you say yes, no or something in between. Your decision is influenced by factors you may not divulge to the employer, such as an unexpected intervention (illness, accident, family), personal circumstances or other offers that may come up. It’s the same for the employer. They may have a hierarchy of decision-making, changes in the business and changes outside of the business - many things that can influence an interview decision or time frame, different from what was initially agreed. In sales we know that a deal isn’t agreed upon until the invoice is paid. Even if there is an initial ‘yes’ in a meeting we follow up suitably. Follow-up email to confirm details of the conversation and next steps. Thank you for your time Follow up at the appropriate time to check progress If it’s ‘no right now’, follow up over time to build a relationship until they are ready to buy If it’s ‘no answer’, find appropriate reasons to follow up, ending in a breakup email What this actually looks relates to what their sales (hiring) process is, playing to their rules and breaking those same rules in an appropriate way. In the UK, 61% of private sector employers are SMEs, whereas the vast majority of money is in the corporate space. The differentiator in recruitment is that the more corporate you get, the more transactional and matrix-led recruitment often becomes. Some of the rules of the game will be different. This illustrates how and why things are different depending on the context. Public sector, charities, geography, bias, habit, strategy - these all affect the rules of what appear similar processes from the outside. It’s important not to be cynical or come across as coercive. Respect the process and any rules you learn about. Thank you notes Most of the employers I partner with are interested in candidate feedback and interest post-interview - to help them reach their decision for the right reason. Were you applying directly, their interest in your view would be the same. A naturally written thank you note sent appropriately should not work against you. It might work for you and it’s a situation where someone’s bias can be a benefit. ‘Dear Greg, I wanted to thank you for your time today and the opportunity to interview at ABC Corp. It was a pleasure to meet you and Gary and helpful to understand more about your role and environment. I remain keen and would be delighted to return for the next stage. You mentioned you’ll make a decision by the end of next week and I look forward to hearing from you. Do let me know if I can help with anything - my number is …. Kind regards,’ It’s an opportunity to build on or mitigate inconclusive points in an interview if there’s an example you neglected to share or if you didn’t convey information in the right way. Maybe they let slip they’d be concerned if the role would keep your interest in the long term - why not own this? ‘During the interview you asked if I could see myself in this role long-term. It’s a role I’d enjoy - taking on a hands-on role I can get stuck into is an exciting challenge, while my experience in xxx would be beneficial for yyy.’ Keep it more succinct than my email though. Write it in your own words in a similar tone to how you came across in the interview. Will it make a difference? Only marginally, in some situations. Is it worth doing as a natural way to continue the conversation? I think so. Don’t be disheartened if you don’t get a reply - they may have a policy to follow. And to that coercive point above don’t say ‘I’m the best candidate. You’d be a fool to miss out,’ or something more subtle that might suggest the same. Additional interviews In an ideal world you’d get a full view of the interview process before the interview. Unfortunately some employers enjoy playing a game of interview chicken, revealing more and more interview stages as you go through them. Most are somewhere in between. Try to establish the full process as early as possible in case there is anything that is non-negotiable for you. For example, I know some people categorically do not want to do technical tests or ‘business plan’ style presentations, having had their fingers burnt in the past. It’s your choice what might be a non-negotiable - for any reasonable employer these are typically used as a means for fair assessment. Treat any interview in the same way as the first interview: prepare as fully as possible and assume nothing. Unless you know their hierarchy of decision-making, that new person you meet at fourth stage for an informal chat might well be the person with the final say. Even a social get-together after an offer is put forward might be seen as an assessment. Appropriate follow-ups It’s a careful balance. You want to show you are interested, not desperate. You need an answer, not to be inappropriately intrusive - even if that’s not your intent perception holds weight. Following up in the right way is a good tactic. If you can gain an understanding of their time frames or process work to that. Anything and everything can happen behind the scenes, including unexpected absences. Things can slip in a way employers may not see as notable. A few work days after you were expecting to hear, drop them a polite line. ‘Hi Greg, I wondered if you had any news on how you want to proceed with this role. Is there any update you can share? Kind regards,’ You can play a bit of keeping up with the Joneses if it’s true - ‘I remain interested - I do have two interviews this week with other employers. Would you like me to keep you updated?’ Sometimes no news is no news and you might need to be patient. Eventually you may come to a point where you need a decision from them - such as if your 2nd choice company gives you a job offer. A breakup email can be a good thing. Even if this doesn’t prompt an update or decision from them, you give yourself agency to walk away with no ‘what ifs?’ And if they do come back later, you can make a separate decision on whether to revisit them. One such email might be: ‘Hi Greg, I enjoyed our interview on May 21st. You mentioned you’d reach a decision the following week. Can I assume you have moved forward with another candidate? I’ll draw a line through my application for now and will be happy to pick up our conversations at a later date, if appropriate. Kind regards,’ Written appropriately, there are three outcomes: You get a reply confirming they have appointed You get no reply and can move on You get a reply with more information That last point may be ‘no news’ or something actionable. Sometimes it might even prompt good news. Whatever the outcome, you can move forward. Keeping in touch long-term Sometimes a no might be a ‘no for now’, especially when you are later on in the process, such as being pipped to the post at final interview. If yours is a business as usual role where there are a number of employees fulfilling similar duties in the same company, you may well be suitable for other roles that come up in future. How can you keep in touch appropriately so that you help their decision making when another vacancy comes up? Find reasons to occasionally keep in touch (maybe once every couple of months). If they are active on LinkedIn you could follow their content and add constructive comments. It may come to nothing but it may give you early sight of a new vacancy. If you see another vacancy advertised check it out. Drop them a line directly rather than just apply given you are continuing a conversation rather than coming in cold. And if they reply to say ‘don’t bother’, at least you know.