Standard definition; A Recruitment AiDE, pt 12

Greg Wyatt • January 22, 2026

It might seem like the AiDE framework is about better advertising, but really that depends on what you think an advert is.


While it's clearly intended to attract ideal employees, particularly for context heavy key hires - it's consequential, not standalone.


Because you can't attract ideal hires if you don't know specifically who 'they' are or what good looks like. The definition of which is also a consequence of what the role actually is.


Get these points wrong and you might have a compelling advert that attracts a great person, who buggers off in 4 weeks because they were never the right person to start with.


Yet another reason why those dynamic, market-leading adjectives are entirely the wrong way to go about it.


So, this edition introduces the D in AiDE - definition.


May, 2023


I first came across ‘Minimum Viable Product’ when I recruited a product management role a few years ago (I love product management roles – they are super contextual and allow my process to shine).


MVP is the simplest version of a product that allows it to be tested for commercial viability and market demand. It’s the most basic version of the intended product that is fit for purpose.


In recruitment, the principle of ‘minimum viable’ might be the sporting MVP for any part of your process that requires definition, with meaning to the right people – if you apply suitability and sufficiency.


It’s the foundation on which ‘Definition’ is built on in my AiDE framework.


Let me share a LinkedIn post which shows a jobseeker’s reaction to a recent interview:


"Today I had a fantastic #interview."


Can you see the ikigai of their experience?


More than that, this excellent experience is a consequence of a skilful process, as any good candidate experience should be.


What might be the benefit of doing this for the employer?


Part of her experience is how the process has been defined in advance.


Before they apply, most candidates want clarity both on what a role is, and why they might be a good candidate for that role.


They likely already know the general duties of any given job title – we neither want them to learn to suck eggs, nor to wade through volumes of irrelevant content.


We know that many demographics may pre-select themselves out if they don’t sufficiently meet the ‘required criteria’ set out in a job advert, even if those criteria aren’t actually required.


Some of these demographics suffer from isms – do we really want to be precluding potentially great candidates just because of poor use of language?


Better accessibility in language used benefits everyone.


It goes to follow that we might aim to describe both the role and person requirements in a way that has meaning to the widest relevant reader base: minimum viable.


For the role – the immutable truth of a vacancy that defines what it is, without ambiguity.


For the person requirement – the immutable set of skills, qualifications, attitudes and/or experiences that any successful employee in this role has to have.


Everything else can be stripped away.


You can use So What? and Why does it Matter? to help edit these down to size.


What’s left should be no more than 3-4 bullet points – fewer, if you can do so without introducing ambiguity.


If you disagree, tell me why you can’t trim your requirement down and I’ll be happy to explore this with you.


These definitions give clarity to readers, open up access to the widest pool of possible candidates and help you in establishing what you actually need.


Simplifying to minimum viable takes work and requires you to challenge habit and accepted process. If you’ve always ‘done it this way’, it can be hard to see past your blind spots.


Much like the rest of an advert, the content should be the consequence of the work that’s led to it.


In this case, the job description and person requirements.


These have a different part to play than the advert, including both assessment and performance elements.


Yet if you apply minimum viable to these, you shouldn’t lose any of the necessary elements, while giving better clarity to both candidates and your own hiring process.


Any advert will flow from this clarity, or lack of.


I wonder what would happen to those job adverts that require “4 years experience in tech invented 1.5 years ago” were smacked over the head with this approach.


Remember Sebastien Ramirez?


‘Definition’ isn’t just about advertising, it can be used everywhere.


“What is the minimum viable definition that is both suitable and sufficient?”


A question you might ask of every step in your process, including expectation management -


If your offer process takes 6 days from point of verbal acceptance to generating offer paperwork, and there is no way to shorten it, this should be clearly explained to the candidate at the point of verbal offer.


“We’ll generate the paperwork asap” is not a minimum viable definition for the candidate.


Might they get cold feed during your 6-day-asap?


Or how about a minimum viable interview process?


What if you defined your interview process at the earliest opportunity?


How might this benefit both you and your candidates?


Minimum viable doesn’t mean as little as possible.


It means establishing concrete candidate needs from each step in your process, and giving them the definition and experience that helps bring them forward to the next step.


From there you can layer on additional information, if needed, to get an optimal result.


Give better definitions in your writing, and you’ll help everyone involved.


Thanks for reading.


Regards,

Greg


p.s. While you are here, if you like the idea of improving how you recruit, lack capacity or need better candidates and are curious how I can help, these are my services:


- UK key hire recruitment

- manage part or all of your recruitment on an individually designed basis

- outplacement support


DM me if you want to discuss.


By Greg Wyatt August 18, 2026
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By Greg Wyatt August 11, 2026
What follows is Chapter 49 in A Career Breakdown Kit (Summer 2026) . It's like many other chapters in that I've tried to make it stand alone, yet it's deeply connected to the rest of the book. For example, if you accept your job search is equivalent to launching a product to market - where you are the product and your next employer the buyer - then a sensible strategy is also equivalent. You execute an appropriate multichannel sales and marketing plan, where you focus on the steps in your control, with considered action and follow up. An interview process is an ongoing negotiation, with each interview equivalent to a consultative sales meeting. And like any good sales professional, you know that the steps preceding, the steps in-between, and the steps after all have a part to play. In my last three offers these have all been contributing factors: The relationship nurtured by the hiring manager led to their new employee hitting the ground running The private information withheld by the candidate that led to an offer rescinded because she could never have fulfilled the role in the first place The enthusiasm shown by a candidate in post interview communications tipped a decision in their favour Recruitment is risk, filled with bias - that doesn't mean you can't make that work for you. 49 - After the interview In a tough job search, getting to an interview can feel a real achievement. If you’ve been accountable in your applications, only going for roles where you are a strong fit, these are tangible opportunities to secure employment. The interview itself isn’t the be-all and end-all. It’s better to see them as the start of a conversation, one that’s only complete when you either have an acceptable employment contract in your hand, or if it’s an unequivocal no. Continuing this conversation in the right way, and in ways other candidates may not think to, can bring hoped for and unexpected gains. A few weeks back I filled a vacancy which had a strong shortlist. The final three were all employable, and the company would have taken all three had they been able to. The second choice candidate was disappointed and took it well, responding professionally. I worked hard to give all three a good experience with regular updates and constructive feedback. I too was genuinely disappointed for the ‘unsuccessful’ candidates. Two weeks after accepting the offer and returning the signed contract, the first-choice candidate withdrew. She’d received a significantly improved offer having been headhunted. Within two hours of passing the news on to the hiring team, the 2nd choice candidate was offered the role and accepted. How she had responded to her initial disappointment was a key element in this offer being put forward. The same was true of her experience with us in her decision to accept the offer. In many ways an interview is like a sales meeting. One party pitches their offering which might be customised against the questions asked. The other party makes a decision on whether and how to proceed. In an interview both the candidate and employer act as both seller and buyer. As a job seeker you get the final say on whether you say yes, no or something in between. Your decision is influenced by factors you may not divulge to the employer, such as an unexpected intervention (illness, accident, family), personal circumstances or other offers that may come up. It’s the same for the employer. They may have a hierarchy of decision-making, changes in the business and changes outside of the business - many things that can influence an interview decision or time frame, different from what was initially agreed. In sales we know that a deal isn’t agreed upon until the invoice is paid. Even if there is an initial ‘yes’ in a meeting we follow up suitably. Follow-up email to confirm details of the conversation and next steps. Thank you for your time Follow up at the appropriate time to check progress If it’s ‘no right now’, follow up over time to build a relationship until they are ready to buy If it’s ‘no answer’, find appropriate reasons to follow up, ending in a breakup email What this actually looks relates to what their sales (hiring) process is, playing to their rules and breaking those same rules in an appropriate way. In the UK, 61% of private sector employers are SMEs, whereas the vast majority of money is in the corporate space. The differentiator in recruitment is that the more corporate you get, the more transactional and matrix-led recruitment often becomes. Some of the rules of the game will be different. This illustrates how and why things are different depending on the context. Public sector, charities, geography, bias, habit, strategy - these all affect the rules of what appear similar processes from the outside. It’s important not to be cynical or come across as coercive. Respect the process and any rules you learn about. Thank you notes Most of the employers I partner with are interested in candidate feedback and interest post-interview - to help them reach their decision for the right reason. Were you applying directly, their interest in your view would be the same. A naturally written thank you note sent appropriately should not work against you. It might work for you and it’s a situation where someone’s bias can be a benefit. ‘Dear Greg, I wanted to thank you for your time today and the opportunity to interview at ABC Corp. It was a pleasure to meet you and Gary and helpful to understand more about your role and environment. I remain keen and would be delighted to return for the next stage. You mentioned you’ll make a decision by the end of next week and I look forward to hearing from you. Do let me know if I can help with anything - my number is …. Kind regards,’ It’s an opportunity to build on or mitigate inconclusive points in an interview if there’s an example you neglected to share or if you didn’t convey information in the right way. Maybe they let slip they’d be concerned if the role would keep your interest in the long term - why not own this? ‘During the interview you asked if I could see myself in this role long-term. It’s a role I’d enjoy - taking on a hands-on role I can get stuck into is an exciting challenge, while my experience in xxx would be beneficial for yyy.’ Keep it more succinct than my email though. Write it in your own words in a similar tone to how you came across in the interview. Will it make a difference? Only marginally, in some situations. Is it worth doing as a natural way to continue the conversation? I think so. Don’t be disheartened if you don’t get a reply - they may have a policy to follow. And to that coercive point above don’t say ‘I’m the best candidate. You’d be a fool to miss out,’ or something more subtle that might suggest the same. Additional interviews In an ideal world you’d get a full view of the interview process before the interview. Unfortunately some employers enjoy playing a game of interview chicken, revealing more and more interview stages as you go through them. Most are somewhere in between. Try to establish the full process as early as possible in case there is anything that is non-negotiable for you. For example, I know some people categorically do not want to do technical tests or ‘business plan’ style presentations, having had their fingers burnt in the past. It’s your choice what might be a non-negotiable - for any reasonable employer these are typically used as a means for fair assessment. Treat any interview in the same way as the first interview: prepare as fully as possible and assume nothing. Unless you know their hierarchy of decision-making, that new person you meet at fourth stage for an informal chat might well be the person with the final say. Even a social get-together after an offer is put forward might be seen as an assessment. Appropriate follow-ups It’s a careful balance. You want to show you are interested, not desperate. You need an answer, not to be inappropriately intrusive - even if that’s not your intent perception holds weight. Following up in the right way is a good tactic. If you can gain an understanding of their time frames or process work to that. Anything and everything can happen behind the scenes, including unexpected absences. Things can slip in a way employers may not see as notable. A few work days after you were expecting to hear, drop them a polite line. ‘Hi Greg, I wondered if you had any news on how you want to proceed with this role. Is there any update you can share? Kind regards,’ You can play a bit of keeping up with the Joneses if it’s true - ‘I remain interested - I do have two interviews this week with other employers. Would you like me to keep you updated?’ Sometimes no news is no news and you might need to be patient. Eventually you may come to a point where you need a decision from them - such as if your 2nd choice company gives you a job offer. A breakup email can be a good thing. Even if this doesn’t prompt an update or decision from them, you give yourself agency to walk away with no ‘what ifs?’ And if they do come back later, you can make a separate decision on whether to revisit them. One such email might be: ‘Hi Greg, I enjoyed our interview on May 21st. You mentioned you’d reach a decision the following week. Can I assume you have moved forward with another candidate? I’ll draw a line through my application for now and will be happy to pick up our conversations at a later date, if appropriate. Kind regards,’ Written appropriately, there are three outcomes: You get a reply confirming they have appointed You get no reply and can move on You get a reply with more information That last point may be ‘no news’ or something actionable. Sometimes it might even prompt good news. Whatever the outcome, you can move forward. Keeping in touch long-term Sometimes a no might be a ‘no for now’, especially when you are later on in the process, such as being pipped to the post at final interview. If yours is a business as usual role where there are a number of employees fulfilling similar duties in the same company, you may well be suitable for other roles that come up in future. How can you keep in touch appropriately so that you help their decision making when another vacancy comes up? Find reasons to occasionally keep in touch (maybe once every couple of months). If they are active on LinkedIn you could follow their content and add constructive comments. It may come to nothing but it may give you early sight of a new vacancy. If you see another vacancy advertised check it out. Drop them a line directly rather than just apply given you are continuing a conversation rather than coming in cold. And if they reply to say ‘don’t bother’, at least you know.