Counterintuitive - Jobseeker Basics pt IX

Greg Wyatt • December 2, 2025

The following is a new chapter in the 2026 update of A Career Breakdown Kit.


If you’ve already bought the Kindle version, it will be updated for free and will always be current for the year.


Maybe you’ve been mulling over the paperback? Send me proof of purchase when the new version is complete and I’ll either send you a Kindle version, or any changed chapters by email


You can read about the current version here.


This is the 2nd draft of Counterintuitive - for the publication version, I'll edit it hard, as well as improve any blind spots and typos.


Counterintuitive


Here's a common journey many people take when a job search that proves tougher than expected: steps that might actually move you further away from your goal and make you part of the problem.


  1. Career grief
  2. Pick yourself up and decide this could actually be an opportunity for a new start
  3. Update CV with most recent job
  4. Hit the job boards and contact agencies
  5. Pleasant surprise that there’s more out there than you thought
  6. Apply, apply, apply
  7. Many of these jobs prove: closed, fake, ghosts, scams
  8. Not getting much traction, agencies aren’t replying
  9. Maybe you’re being too picky
  10. Widen the net: more senior, less senior, different industries, roles that use transferable skills
  11. Realise you need to customise, but that’s becoming really hard with the volume you’re applying to. ChatGPT? How else can you automate?
  12. With all these applications, there must be a reason I’m not getting through. What’s this about the ATS? Is AI really blocking me?


The worst-case scenario here are those upsetting posts we read about people applying to 2,000 jobs and not even getting an interview.


I expect many people will read these posts and worry they are on the same path.


Some may even defer to that possibly Einstein quote, “Doing the same thing over and over and expecting a different outcome is the definition of madness.” And as a result they stop applying to jobs and try other measures instead.


A TV analogy to illustrate your job search


If you were selling a £300 TV who would you sell it to?


Possibly too ambiguous a question. First-hand, second-hand? What features does it have? Who should be the buyers for this type of £300 product? Is there any point targeting people who want £1,000 TVs? What about £10,000? What about people who want £300 monitors, not TVs?


It’s impossible to know without starting out on the right strategy:


  • Define the product
  • Research the market of ideal customers
  • Set the right price point
  • Sell where the customers will buy from


But if things aren’t going well, you shouldn’t simply broaden your horizons and increase your sales approach across demographics that will never buy from you.


Instead you re-evaluate these first principles to make sure you have the right product, for the right people, at the right price point, sold in the right places, with the right message.


So, yes there is iteration to do, but it’s your input that needs changing first to generate the output. You shouldn’t only change the steps you take.


You might know your TV works perfectly well as a monitor, indeed better, because of its specs. However, if you're marketing a monitor to TV buyers, how well will that go?


The problem here is one of definition. Who is your product actually for, and do they understand why yours is a contender?


You shouldn't assume they can see your monitor qualities - show them.


You might argue that the £1,000 budget holder could benefit from your transferable skills - same size TV, same resolution, pumps out sound, in colour.


But if they want OLED when you offer LCD, or if they want a 100w speaker, while yours offers 30w, it’s likely to be a non-starter.


Can you show how your 'features' apply for their demands? Do your features actually apply?


What if instead you sold at a discount, with your additional features at the same cost as the competition?


The difference between people and products is that products won’t change their mind.


So if an employer doesn’t need the features you offer that are enhanced, these can be seen as a risk, not a benefit.


Does this mean you should stay in your lane?


Yes and no.


It means first you need to understand how your lane reflects the race you are in - your specific jobs marketplace.


You should clearly understand what you need and what you offer, while balancing what the market offers and the other good people interested in those offers.


But if you apply for vacancies in a domain where you can’t show the applicability of your offering (see The Transferable Skills Trap).


Or if you apply for vacancies that are too junior or senior, without a clear argument for the specific benefit that employer will have in hiring you.


Then you will compete against candidates who have direct skills and experience. These are typically more aligned to the needs of that vacancy.


Worse, you become part of the problem, taking oxygen away from more suited candidates who deserve fair consideration - without improving your own odds.


It’s unfortunately a simple truth that if everyone didn’t apply for vacancies they weren’t suitably qualified for - everyone’s experience would be better.


This may seem to blame you, but consider the opportunity cost, with time and energy better spent on other activities - which might even just be taking a break.


I say this from a place of compassion, not criticism.


Think about that TV analogy above - when you search for TVs on Amazon, how quickly do you filter out products you will never buy? Do those products make it harder to identify what you do need? I'd wager the answer is always Yes.


Why not try that as an exercise now? Write down what you need from a TV, then try and find it without any bias towards brands.


Rather than compromise to spread your bets, keep going back to first principles and make sure these are both fit for purpose and clearly communicated (Plan Do Check Act - chapter 22 in A Career Breakdown Kit).


Rather than hope others will see your transferable skills will apply, or your higher level of experience will help - show them how and why it matters. If you can’t, spend your energy on better activity.


As for that Einsteinish quote further up. This is only true when the matters outside of your control don’t change.


Those steps at the top are a common sense approach to a job search that involves systemic dysfunction, terrible job adverts, overburdened hiring processes, discrimination of all sorts and the simple disaster of too many qualified candidates for too few jobs.


Matters which we have no control over.


In the changing and mercurial nature of your jobs market, its potential to improve suddenly may be the only change you need to get the job you want.


Such as the job seeker I spoke to, who went from 0 interviews from few applications, to having to turn down interviews and choose between multiple offers.


Debbie said that she refocused on her expertise, and why it mattered, using that to inform what she applied for and how she communicated. Points in her control, with a changing market that helped.



By Greg Wyatt August 18, 2026
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By Greg Wyatt August 11, 2026
What follows is Chapter 49 in A Career Breakdown Kit (Summer 2026) . It's like many other chapters in that I've tried to make it stand alone, yet it's deeply connected to the rest of the book. For example, if you accept your job search is equivalent to launching a product to market - where you are the product and your next employer the buyer - then a sensible strategy is also equivalent. You execute an appropriate multichannel sales and marketing plan, where you focus on the steps in your control, with considered action and follow up. An interview process is an ongoing negotiation, with each interview equivalent to a consultative sales meeting. And like any good sales professional, you know that the steps preceding, the steps in-between, and the steps after all have a part to play. In my last three offers these have all been contributing factors: The relationship nurtured by the hiring manager led to their new employee hitting the ground running The private information withheld by the candidate that led to an offer rescinded because she could never have fulfilled the role in the first place The enthusiasm shown by a candidate in post interview communications tipped a decision in their favour Recruitment is risk, filled with bias - that doesn't mean you can't make that work for you. 49 - After the interview In a tough job search, getting to an interview can feel a real achievement. If you’ve been accountable in your applications, only going for roles where you are a strong fit, these are tangible opportunities to secure employment. The interview itself isn’t the be-all and end-all. It’s better to see them as the start of a conversation, one that’s only complete when you either have an acceptable employment contract in your hand, or if it’s an unequivocal no. Continuing this conversation in the right way, and in ways other candidates may not think to, can bring hoped for and unexpected gains. A few weeks back I filled a vacancy which had a strong shortlist. The final three were all employable, and the company would have taken all three had they been able to. The second choice candidate was disappointed and took it well, responding professionally. I worked hard to give all three a good experience with regular updates and constructive feedback. I too was genuinely disappointed for the ‘unsuccessful’ candidates. Two weeks after accepting the offer and returning the signed contract, the first-choice candidate withdrew. She’d received a significantly improved offer having been headhunted. Within two hours of passing the news on to the hiring team, the 2nd choice candidate was offered the role and accepted. How she had responded to her initial disappointment was a key element in this offer being put forward. The same was true of her experience with us in her decision to accept the offer. In many ways an interview is like a sales meeting. One party pitches their offering which might be customised against the questions asked. The other party makes a decision on whether and how to proceed. In an interview both the candidate and employer act as both seller and buyer. As a job seeker you get the final say on whether you say yes, no or something in between. Your decision is influenced by factors you may not divulge to the employer, such as an unexpected intervention (illness, accident, family), personal circumstances or other offers that may come up. It’s the same for the employer. They may have a hierarchy of decision-making, changes in the business and changes outside of the business - many things that can influence an interview decision or time frame, different from what was initially agreed. In sales we know that a deal isn’t agreed upon until the invoice is paid. Even if there is an initial ‘yes’ in a meeting we follow up suitably. Follow-up email to confirm details of the conversation and next steps. Thank you for your time Follow up at the appropriate time to check progress If it’s ‘no right now’, follow up over time to build a relationship until they are ready to buy If it’s ‘no answer’, find appropriate reasons to follow up, ending in a breakup email What this actually looks relates to what their sales (hiring) process is, playing to their rules and breaking those same rules in an appropriate way. In the UK, 61% of private sector employers are SMEs, whereas the vast majority of money is in the corporate space. The differentiator in recruitment is that the more corporate you get, the more transactional and matrix-led recruitment often becomes. Some of the rules of the game will be different. This illustrates how and why things are different depending on the context. Public sector, charities, geography, bias, habit, strategy - these all affect the rules of what appear similar processes from the outside. It’s important not to be cynical or come across as coercive. Respect the process and any rules you learn about. Thank you notes Most of the employers I partner with are interested in candidate feedback and interest post-interview - to help them reach their decision for the right reason. Were you applying directly, their interest in your view would be the same. A naturally written thank you note sent appropriately should not work against you. It might work for you and it’s a situation where someone’s bias can be a benefit. ‘Dear Greg, I wanted to thank you for your time today and the opportunity to interview at ABC Corp. It was a pleasure to meet you and Gary and helpful to understand more about your role and environment. I remain keen and would be delighted to return for the next stage. You mentioned you’ll make a decision by the end of next week and I look forward to hearing from you. Do let me know if I can help with anything - my number is …. Kind regards,’ It’s an opportunity to build on or mitigate inconclusive points in an interview if there’s an example you neglected to share or if you didn’t convey information in the right way. Maybe they let slip they’d be concerned if the role would keep your interest in the long term - why not own this? ‘During the interview you asked if I could see myself in this role long-term. It’s a role I’d enjoy - taking on a hands-on role I can get stuck into is an exciting challenge, while my experience in xxx would be beneficial for yyy.’ Keep it more succinct than my email though. Write it in your own words in a similar tone to how you came across in the interview. Will it make a difference? Only marginally, in some situations. Is it worth doing as a natural way to continue the conversation? I think so. Don’t be disheartened if you don’t get a reply - they may have a policy to follow. And to that coercive point above don’t say ‘I’m the best candidate. You’d be a fool to miss out,’ or something more subtle that might suggest the same. Additional interviews In an ideal world you’d get a full view of the interview process before the interview. Unfortunately some employers enjoy playing a game of interview chicken, revealing more and more interview stages as you go through them. Most are somewhere in between. Try to establish the full process as early as possible in case there is anything that is non-negotiable for you. For example, I know some people categorically do not want to do technical tests or ‘business plan’ style presentations, having had their fingers burnt in the past. It’s your choice what might be a non-negotiable - for any reasonable employer these are typically used as a means for fair assessment. Treat any interview in the same way as the first interview: prepare as fully as possible and assume nothing. Unless you know their hierarchy of decision-making, that new person you meet at fourth stage for an informal chat might well be the person with the final say. Even a social get-together after an offer is put forward might be seen as an assessment. Appropriate follow-ups It’s a careful balance. You want to show you are interested, not desperate. You need an answer, not to be inappropriately intrusive - even if that’s not your intent perception holds weight. Following up in the right way is a good tactic. If you can gain an understanding of their time frames or process work to that. Anything and everything can happen behind the scenes, including unexpected absences. Things can slip in a way employers may not see as notable. A few work days after you were expecting to hear, drop them a polite line. ‘Hi Greg, I wondered if you had any news on how you want to proceed with this role. Is there any update you can share? Kind regards,’ You can play a bit of keeping up with the Joneses if it’s true - ‘I remain interested - I do have two interviews this week with other employers. Would you like me to keep you updated?’ Sometimes no news is no news and you might need to be patient. Eventually you may come to a point where you need a decision from them - such as if your 2nd choice company gives you a job offer. A breakup email can be a good thing. Even if this doesn’t prompt an update or decision from them, you give yourself agency to walk away with no ‘what ifs?’ And if they do come back later, you can make a separate decision on whether to revisit them. One such email might be: ‘Hi Greg, I enjoyed our interview on May 21st. You mentioned you’d reach a decision the following week. Can I assume you have moved forward with another candidate? I’ll draw a line through my application for now and will be happy to pick up our conversations at a later date, if appropriate. Kind regards,’ Written appropriately, there are three outcomes: You get a reply confirming they have appointed You get no reply and can move on You get a reply with more information That last point may be ‘no news’ or something actionable. Sometimes it might even prompt good news. Whatever the outcome, you can move forward. Keeping in touch long-term Sometimes a no might be a ‘no for now’, especially when you are later on in the process, such as being pipped to the post at final interview. If yours is a business as usual role where there are a number of employees fulfilling similar duties in the same company, you may well be suitable for other roles that come up in future. How can you keep in touch appropriately so that you help their decision making when another vacancy comes up? Find reasons to occasionally keep in touch (maybe once every couple of months). If they are active on LinkedIn you could follow their content and add constructive comments. It may come to nothing but it may give you early sight of a new vacancy. If you see another vacancy advertised check it out. Drop them a line directly rather than just apply given you are continuing a conversation rather than coming in cold. And if they reply to say ‘don’t bother’, at least you know.