Now, basically. A recruitment AiDE, pt 6

Greg Wyatt • November 27, 2025

After a glut of hyper-boring* articles, this one was enjoyable to write, on a subject any good recruiter will symposcopate with:

how employers rely on generic, technical, job descriptions that hide meaning; why giving better meaning to our ideal audience helps us recruit.


Oh and this article from 2.5 years ago shows my prescience, in the tomfoolery of AI written CVs vs AI written job description adverts.


April 2023


The greatest acting performances of all time are indubitably:


#2 Dick Van Dyke, Mary Poppins

#1 Mike Kraft, Rockwell’s Retro Encabulator


Mike presents what appears to be the quintessential tech product sales video of the nineties.


You can believe hydrocoptic marzlevanes have a part to play in malleable logarithmic casings, so sincere is his performance. Click the link above - it’s hilarious/boring (ymmv).


It seems to make sense and you might come away thinking its customers will lap up the rich descriptions of its thingamabobs and wadgemacallits.


Yet it’s bullshit, based on a satirical advert in the 50s for the turbo encabulator, a non-existing product filled full of techno features and babble benefits.


It’s an example of “obfuscation by excessive jargon” typically found in tech marketing, where a lack of meaning is hidden by words you can’t understand. In this case, because they don’t exist.


I wonder how many tech buyers would prefer if these technobabble adverts were written plainly, in their language, rather than the language of the writer?


This brings me to the subject of how many job descriptions are written in the language of the employer.


Job descriptions whose context is known by existing staff, able to anchor jargon to their knowledge of the business.


Yet whose same content may not actually describe the job to people that may be candidates for employment.


A friend of mine transitioned a few years ago to a parallel career in a large organisation.


He was keen to break away from his dead end job, and knew the new company was a great incubator for careers, having talked to former colleagues that had already made the leap.


“That’s great”, I said. “So, what is it you’re going to be doing?”


He didn’t know!


And he still didn’t know going into day one.


He knew the job title and the broad overview of that role, but not the team structure, operational context or day to day responsibilities.


Crazy, eh?


In a time where many employers experience boomerang hires, counteroffers, attrition and ghosting, wouldn’t giving clarity to prospective employees be a minimum?


And if a potential employee doesn’t know what a role will entail, how will a 3rd party recruiter know, especially if they aren’t given access to the hiring process?


“Ah, that’s why we use specialists!”


Specialists in what?


Key words and jargon?


So they can send you CVs with the same key words and jargon?


I can’t wait for ChatGPT generated CVs to be send to ChatGPT generated job-descriptions-as-adverts.


What a great match they’ll be on paper… what about in real life?


Why not, instead, have a job description which describes the job in the simplest terms, giving meaning to both existing staff and prospective employees?


It’s true that a job description has performance and compliance-related components, but doesn’t simplicity allow easier clarity?

Part of my role as a recruitment partner is to make sure documentation is fit for purpose – I describe it as true and fair, and suitable and sufficient.


Where job descriptions can’t be amended, such as within fixed corporate structures/job families, I supplement this with an Executive Summary that fills in the blanks for candidates.


This is an interpretation document, that translates the employer’s lingo into digestible, clear language to enable better decisions from candidates.


No candidate of mine will ever go into a job not knowing what it entails.


That interpretation isn’t limited to the responsibilities – it covers the job title, skills/experience / capability required and person specification.


My role is to simplify the employer’s requirement into a minimum viable definition – which is to say the core set of candidate profiles that can fulfil the role with minimum satisfactory performance.


And from that minimum viable definition, build up full candidate profiles with the different iterations of what good might look like.


I mentioned in the last edition the ‘Sales, Inventory and Operations Planning Manager’ vacancy.

The candidate who went on to take that job, a few years back, told me on review of the job description – “I don’t have any of that experience! Are you sure I’m right for this?”


That was a contingency role, and I hadn’t even been able to speak to the hiring manager.


Such was their rush to get to market, had I tried to do my best work I may not have filled it, competing as I was against the behemoth of Michael Page’s Supply Chain division, and one other.


Fortunately, they were a company I knew well, having filled many exclusive vacancies, so I could talk about what I knew they wanted to achieve – cost reductions across complex multinational logistics and supply chains were an initial priority.


I coached him on questions to ask at interview so that he could gain clarity on this obfuscated opportunity.


And so it was that a ‘Supply Chain Manager with Logistics experience’ candidate was their preferred candidate, and they paid him 10% above budget.


Even though the #1 essential skill was something he hadn’t heard of.


A skill that appeared readily on a CV submitted from another supplier, who I had chosen not to submit because he wasn’t right for the business.


That’s the lesson for me – simplify every component to meaningful essentials.


Where simple meaning doesn’t make sense – such as SIOP, generic AI when you mean NLP, or 5 years+ in a skill that has existed for 3 – go back to the root and build a minimum viable spec.


Clarity for me, for candidates, for the process – with the outcome of filling vacancies more straightforwardly.


The next newsletter is about understanding how your words are experienced and using that for better effect. It’s called ‘…see more’


Regards,

Greg


p.s. While you are here, if you like the idea of improving how you recruit, lack capacity or need better candidates, and are curious how I can help, these are my services:

- commercial, operational and technical leadership recruitment (available for no more than three vacancies)

- manage part or all of your recruitment on an individually designed basis for one client

- outplacement support

*with insight!



By Greg Wyatt August 18, 2026
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By Greg Wyatt August 11, 2026
What follows is Chapter 49 in A Career Breakdown Kit (Summer 2026) . It's like many other chapters in that I've tried to make it stand alone, yet it's deeply connected to the rest of the book. For example, if you accept your job search is equivalent to launching a product to market - where you are the product and your next employer the buyer - then a sensible strategy is also equivalent. You execute an appropriate multichannel sales and marketing plan, where you focus on the steps in your control, with considered action and follow up. An interview process is an ongoing negotiation, with each interview equivalent to a consultative sales meeting. And like any good sales professional, you know that the steps preceding, the steps in-between, and the steps after all have a part to play. In my last three offers these have all been contributing factors: The relationship nurtured by the hiring manager led to their new employee hitting the ground running The private information withheld by the candidate that led to an offer rescinded because she could never have fulfilled the role in the first place The enthusiasm shown by a candidate in post interview communications tipped a decision in their favour Recruitment is risk, filled with bias - that doesn't mean you can't make that work for you. 49 - After the interview In a tough job search, getting to an interview can feel a real achievement. If you’ve been accountable in your applications, only going for roles where you are a strong fit, these are tangible opportunities to secure employment. The interview itself isn’t the be-all and end-all. It’s better to see them as the start of a conversation, one that’s only complete when you either have an acceptable employment contract in your hand, or if it’s an unequivocal no. Continuing this conversation in the right way, and in ways other candidates may not think to, can bring hoped for and unexpected gains. A few weeks back I filled a vacancy which had a strong shortlist. The final three were all employable, and the company would have taken all three had they been able to. The second choice candidate was disappointed and took it well, responding professionally. I worked hard to give all three a good experience with regular updates and constructive feedback. I too was genuinely disappointed for the ‘unsuccessful’ candidates. Two weeks after accepting the offer and returning the signed contract, the first-choice candidate withdrew. She’d received a significantly improved offer having been headhunted. Within two hours of passing the news on to the hiring team, the 2nd choice candidate was offered the role and accepted. How she had responded to her initial disappointment was a key element in this offer being put forward. The same was true of her experience with us in her decision to accept the offer. In many ways an interview is like a sales meeting. One party pitches their offering which might be customised against the questions asked. The other party makes a decision on whether and how to proceed. In an interview both the candidate and employer act as both seller and buyer. As a job seeker you get the final say on whether you say yes, no or something in between. Your decision is influenced by factors you may not divulge to the employer, such as an unexpected intervention (illness, accident, family), personal circumstances or other offers that may come up. It’s the same for the employer. They may have a hierarchy of decision-making, changes in the business and changes outside of the business - many things that can influence an interview decision or time frame, different from what was initially agreed. In sales we know that a deal isn’t agreed upon until the invoice is paid. Even if there is an initial ‘yes’ in a meeting we follow up suitably. Follow-up email to confirm details of the conversation and next steps. Thank you for your time Follow up at the appropriate time to check progress If it’s ‘no right now’, follow up over time to build a relationship until they are ready to buy If it’s ‘no answer’, find appropriate reasons to follow up, ending in a breakup email What this actually looks relates to what their sales (hiring) process is, playing to their rules and breaking those same rules in an appropriate way. In the UK, 61% of private sector employers are SMEs, whereas the vast majority of money is in the corporate space. The differentiator in recruitment is that the more corporate you get, the more transactional and matrix-led recruitment often becomes. Some of the rules of the game will be different. This illustrates how and why things are different depending on the context. Public sector, charities, geography, bias, habit, strategy - these all affect the rules of what appear similar processes from the outside. It’s important not to be cynical or come across as coercive. Respect the process and any rules you learn about. Thank you notes Most of the employers I partner with are interested in candidate feedback and interest post-interview - to help them reach their decision for the right reason. Were you applying directly, their interest in your view would be the same. A naturally written thank you note sent appropriately should not work against you. It might work for you and it’s a situation where someone’s bias can be a benefit. ‘Dear Greg, I wanted to thank you for your time today and the opportunity to interview at ABC Corp. It was a pleasure to meet you and Gary and helpful to understand more about your role and environment. I remain keen and would be delighted to return for the next stage. You mentioned you’ll make a decision by the end of next week and I look forward to hearing from you. Do let me know if I can help with anything - my number is …. Kind regards,’ It’s an opportunity to build on or mitigate inconclusive points in an interview if there’s an example you neglected to share or if you didn’t convey information in the right way. Maybe they let slip they’d be concerned if the role would keep your interest in the long term - why not own this? ‘During the interview you asked if I could see myself in this role long-term. It’s a role I’d enjoy - taking on a hands-on role I can get stuck into is an exciting challenge, while my experience in xxx would be beneficial for yyy.’ Keep it more succinct than my email though. Write it in your own words in a similar tone to how you came across in the interview. Will it make a difference? Only marginally, in some situations. Is it worth doing as a natural way to continue the conversation? I think so. Don’t be disheartened if you don’t get a reply - they may have a policy to follow. And to that coercive point above don’t say ‘I’m the best candidate. You’d be a fool to miss out,’ or something more subtle that might suggest the same. Additional interviews In an ideal world you’d get a full view of the interview process before the interview. Unfortunately some employers enjoy playing a game of interview chicken, revealing more and more interview stages as you go through them. Most are somewhere in between. Try to establish the full process as early as possible in case there is anything that is non-negotiable for you. For example, I know some people categorically do not want to do technical tests or ‘business plan’ style presentations, having had their fingers burnt in the past. It’s your choice what might be a non-negotiable - for any reasonable employer these are typically used as a means for fair assessment. Treat any interview in the same way as the first interview: prepare as fully as possible and assume nothing. Unless you know their hierarchy of decision-making, that new person you meet at fourth stage for an informal chat might well be the person with the final say. Even a social get-together after an offer is put forward might be seen as an assessment. Appropriate follow-ups It’s a careful balance. You want to show you are interested, not desperate. You need an answer, not to be inappropriately intrusive - even if that’s not your intent perception holds weight. Following up in the right way is a good tactic. If you can gain an understanding of their time frames or process work to that. Anything and everything can happen behind the scenes, including unexpected absences. Things can slip in a way employers may not see as notable. A few work days after you were expecting to hear, drop them a polite line. ‘Hi Greg, I wondered if you had any news on how you want to proceed with this role. Is there any update you can share? Kind regards,’ You can play a bit of keeping up with the Joneses if it’s true - ‘I remain interested - I do have two interviews this week with other employers. Would you like me to keep you updated?’ Sometimes no news is no news and you might need to be patient. Eventually you may come to a point where you need a decision from them - such as if your 2nd choice company gives you a job offer. A breakup email can be a good thing. Even if this doesn’t prompt an update or decision from them, you give yourself agency to walk away with no ‘what ifs?’ And if they do come back later, you can make a separate decision on whether to revisit them. One such email might be: ‘Hi Greg, I enjoyed our interview on May 21st. You mentioned you’d reach a decision the following week. Can I assume you have moved forward with another candidate? I’ll draw a line through my application for now and will be happy to pick up our conversations at a later date, if appropriate. Kind regards,’ Written appropriately, there are three outcomes: You get a reply confirming they have appointed You get no reply and can move on You get a reply with more information That last point may be ‘no news’ or something actionable. Sometimes it might even prompt good news. Whatever the outcome, you can move forward. Keeping in touch long-term Sometimes a no might be a ‘no for now’, especially when you are later on in the process, such as being pipped to the post at final interview. If yours is a business as usual role where there are a number of employees fulfilling similar duties in the same company, you may well be suitable for other roles that come up in future. How can you keep in touch appropriately so that you help their decision making when another vacancy comes up? Find reasons to occasionally keep in touch (maybe once every couple of months). If they are active on LinkedIn you could follow their content and add constructive comments. It may come to nothing but it may give you early sight of a new vacancy. If you see another vacancy advertised check it out. Drop them a line directly rather than just apply given you are continuing a conversation rather than coming in cold. And if they reply to say ‘don’t bother’, at least you know.