How to interview, pt 1

Greg Wyatt • May 14, 2026

Tomorrow at 1pm BST, Simon Ward and I navigate how to interview, in our LinkedIn Live. You can join us or view the recording here: The Interview Edition.

Interviews are a key area of anxiety in a tough job search - for good reason. If you've been struggling to convert applications or enquiries into interviews, the interview itself may seem an achievement. Yet for the employer, it's the 2nd step of many in their assessment process.

The assumption that you can get the job if you nail the interview can be a heavy load to carry, so it's only natural that you'll do what you can to actually nail it.

Yet, when I look at interview advice online, it's invariably of the J0b s3arch haxxor variety - whether it's killer questions you should ask at the end, the secret tricks of body language or other esoteric arts that seem to make a difference.

The irony is though that, even if there is truth to them, they are palliative rather than strategic.

Because if that's what you're relying on to change the outcome, you've missed opportunities that are in your control.

Foundational opportunities that lead to better outcome, some of which may seem unrelated to how you are on the day, while being central to better performance.

What follows is Chapter 46 in A Career Breakdown Kit (2026). You can buy it for an always-current guide to navigating your jobs market - or you can read all the chapters for free here.

It's the first in a 4 part series, but next week's Chapter is on the conflicting mess of advice and how you can unpick opinion from steps that helps you.

46 - Interview preparation

 

I see a lot of advice on how to perform well at interview.

Typically, it relates to STAR (situation task action results), CARL (context action results learning) or another derivation of this storytelling framework.

However this advice typically stands on its own and can set you adrift if you don’t have the right anchor:

Preparation.

The what and why of interviews

The goal of any constructive interview process is to understand

  • How a candidate will perform in a role,
  • What they will be like to work with
  • How likely they are to stick around long enough for the employer to see a suitable return on investment

And to compare each candidate against the vacancy requirements to identify the best hire.

Every employer has different priorities in assessing these points, different ways of conducting interviews and different strategies for how the process is run.

The problem is that it’s hard to tell what to expect when all initial communications are similar.

Transparency helps and is a great way to build trust yet few employers do this well.

If you were to know in advance that you are one of 25 people being screened by a panel on Teams, how would that affect your preparation compared to being one of 3?

Gaining insight into the what and why of any interview process should inform your strategy.

Typically, employers won’t include agency interviews as part of their interview process. I’m sure you might.

An employer might feel they only do a 2-stage process that is efficient. Your experience might look like this:

  • Application to agency advert
  • Registration with agency
  • Agency screening
  • Qualification call with TA Advisor at employer
  • Numerical and verbal reasoning test
  • 1st interview with hiring manager
  • 2nd interview stage comprising 4 separate calls with stakeholders around the world
  • Psychometrics
  • Quick chat with the CEO
  • Debrief with the hiring manager?

A former client who shut up shop in the UK a few years back regularly used to run 7 or 8 interview stages. Is it a surprise that they are a good company to work for?

The goals of interviewers

A legitimate interview process aims to appoint the most suitable candidate.

That isn’t necessarily the goal of any individual interview or interviewer.

Goals can be dictated by a number of elements such as number of candidates or differing views of stakeholders.

These goals can be anything from:

  • Checking broad suitability before progressing to decision makers
  • Looking for reasons to discount candidates from a volume process
  • Wanting to look credible to higher-ups in who is presented
  • Assessing cultural fit or technical capability
  • Investigating concerns or doubts
  • Confirming a decision

Interviews can also move from recruitment and selection to recruitment and elimination the closer you get to the end of a process.

This is particularly the case if candidates are close in overall capability - if you can’t find a clear reason to offer one candidate are there any reasons you can discount instead?

This is one reason why industry knowledge can become a problem at final stage when it wasn’t earlier.

Given there is such a huge variety in interview philosophy, purpose, strategy, process and execution, it can be tempting to second guess everything and overcomplicate your part in it.

I’d go the other way and simplify it to what you can control.

Interviews are your opportunity to show the employer why you are interested in them, how you will contribute, how you will solve their problems, and what you are like in a professional setting.

Put your best foot forward in a way that is professionally authentic and let the rest take care of itself.

Why do you interview?

Interviews can and should be a two-way process that gives you transparent information and enables an objective decision about whether this vacancy is the right move.

Interviews aren’t always though, are they?

You might think that getting the job is your goal.

The real reason to interview is to establish as early as possible every non-negotiable reason why you shouldn’t take the job.

This means you do what you can to be the candidate of choice for the right reasons, and if there are no insurmountable problems at the end of the process you can accept the offer put forward.

You want to be able to be the person who says no if you have to rather than have them say no for you.

How you can prepare with these in mind

There are six types of preparation you can do for an interview.

The first two are ongoing preparations that serve every interview process.

The rest are mainly application specific.

1. Ensure you portray yourself in a way that has meaning to the interviewer

One pitfall in recruitment, whether you are a job seeker or employer, is the valuable information you have trapped in your head that will help the other see you as a viable match.

We aren’t mind readers. How can you give meaning about why you are a great candidate?

Read through Principles of a Good CV again.

Not because you should repeat your CV verbatim. It’s a distillation of your candidacy written for the reader. A reminder of how you can help.

You should be an expert on yourself who can draw on your achievements readily.

Get a friend to ask you questions on your CV, someone who isn’t an expert in your domain, and see how they react to your answers.

While you might hope interviewers have technical insight in your areas of specialism you will inevitably come across people in the process who aren’t.

An HR practitioner may be involved as a steward for their culture and to ensure you are interviewed fairly - should you expect them to understand jargon? And how might that work against you?

If you are fortunate enough to get interviews regularly, you can treat these as both practice and the real thing. Watch how interviewers respond to what you say and reflect on it afterwards. How can you give better meaning?

Interviewing is a skill you can sharpen over the course of your job search.

This is prep you should do before any interview. An anchor to your candidacy and a reminder of why you can be great at what you do.

2. Keep abreast of general industry and professional news related to your work

For anyone interested in continuous professional development, this should be a natural endeavour.

Yet it’s easy to fall into the trap of not doing so when you are between jobs or busy with other priorities.

Given how what’s going on in the near-outside world of your profession impacts your profession, I recommend you take some time every week to keep updated.

It may even help with interviewing showing the currency of your expertise.

3. The company, its people, its offering, its industry and its market

One of the pillars of negotiation is to gain as full an understanding of the situation as possible.

If you want to negotiate a successful interview, one where you’re seen as the right candidate, doing this is an advantage.

There are many resources available:

  • Their website
  • Their other vacancies
  • Their industry news
  • Media relations
  • YouTube
  • Endole / TechCrunch
  • Local resources. For example, Cambridge Network and Business Weekly (which is about the Cambridge tech scene)
  • LinkedIn to get a feel for their organisational structure
  • LinkedIn for information on the interviewers (why not connect and say hi)
  • LinkedIn for their content, which might give hidden insight to their attitudes
  • LinkedIn for past employees (what can they tell you?)
  • Glassdoor / Indeed / Trustpilot / Google reviews - what do trends say about customer and candidate experiences?

Every industry and company will have their own priorities in an interview - keep this in mind, particularly if you’re transitioning into a new domain.

Someone with only private sector experience might be surprised by the needs of a civil service recruitment process. Information is often available to help you prepare.

4. Give the interview what it needs

Every interview has its own priority some of which will articulate the part you should play.

If you want to stay in a legitimate interview process, give the employer what they ask for.

You may think presentations, on-site meetings, psychometrics, etc are worthless. If they are non-negotiable for the employer they are a requirement to fulfil.

You don’t have to play the game; if you choose to, play to win.

5. How you can deliver on the role requirements

Analyse what you can of their role against the achievements you have, problems you’ve solved and outcomes you’ve reached - in reflection of their needs.

It’s worth qualifying this in the interview itself to allow you to tailor your answers.

While this is role-specific preparation, it is also related to the first point above - the answers are within.

 

6. Why you want the job, or at least to work at the company

I expect most people who’ve been out of work for a while simply want a way to make ends meet.

Yet I wouldn’t recommend using this as an answer at an interview.

Many employers have an inclination to candidates who have reason to want to work for them specifically.

Take time to understand your reasons that relate to the job or company. What about them appeals to you?

This is the answer to give.

If the only reason you’re applying is because it is a job, how can you truthfully frame your answer to make it about them?

‘I enjoy the role of a <job title> especially around <essential requirements>‘ with examples from their job description - might be crude.

It is more effective than ‘I need to buy dinner on Friday’ no matter how true that is.

Your interest levels can be a deciding factor.


By Greg Wyatt • November 11, 2026
I've written many variations on the article below, over the years, and it seems sensible to revisit given the UK government's announcements around salary transparency. On the whole, I'm for it, with the many advantages it brings. But like a lot of things in recruitment, there is a more involved discussion to be had, especially when this fix treats the symptoms, not the rot. That's not to say the fix isn't worth doing, just that it won't fix many of the problems underlying a lack of transparency. This article is a little dated, in terms of the research shared, but I think the points are as relevant as ever. Originally published May 2023 Salary on the Job Description? Yes, the headline is trolling. The question should be ‘salary on the job advert?’ You wouldn’t confuse a job description with an advert, would you? This is a subject rife with disagreement around ethics and practicality, and worth broaching again considering recent campaigns in the UK to increase salary transparency and ban the ‘what’s your current salary?’ question. Let’s focus on some practicalities first, based on UK research I ran last year for my “Accessing a Candidate Short Market” guide:  Job boards can penalise you for not listing salary. As of December 2021, Totaljobs penalises adverts that don’t list salary, and these aren’t sent out as job alerts to candidates (who may be passive). These adverts are considered sub-standard. Unlisted salaries attract fewer qualified applications. This was estimated to be between 20% and 45% fewer, across the job boards I talked to. LinkedIn reported that not only can you expect more applications, you may also expect better-qualified applications when the salary is advertised. My work supporting senior job seekers confirms this - many would not apply to adverts that had no salary or "competitive salary" because they felt this was a waste of their time. There is less emphasis on salary negotiation from the candidate side, due to transparency in pay. This is a key part of equity, relating to gender, race and intersectional identity. According to Payscale 's research, white men are most likely to negotiate the highest salary. It’s simple – if you advertise vacancies and don’t list salary, you risk receiving fewer, less suitable applications. Then there’s the ethical question, where a common argument is that there is ‘no ethical reason that salaries can’t be listed’. Now, while I’m a proponent for advertising salaries, where possible, I think this ethical argument isn’t the right one - ‘can’t be’ is a strong statement. I think a better question is ‘how does this do harm’ when establishing reasons for not listing salary. This balances pragmatism with the most important aspect of ethics. It can be a complicated question too in scenarios like this: How do you establish salary transparency for job families across multiple regions where the local pay is established by HQ in one country? Currency exchange rates and cost of living mean that a fair salary one day may not be the next, therefore flexibility in not listing salary may be ethically the right thing to do if the intent is right. What about new vacancies that serve to solve a business problem and can be recruited at different levels? What about practical situations like recruiting hard-to-fill vacancies during a wider redundancy programme, whereby listing a salary would create concern in unrelated areas of that unsettled business? It's not always as simple a question as we’d like to think. If you’re facing a complex situation in advertising a role, I recommend describing your stance in the advert itself, if you legitimately can’t state the salary. At the same time, as we’ve seen in the US, legislation to enforce salary transparency creates situations such as Netflix apparently advertising a range of $90-900k. Who does that help? The problem with this kind of legislation is that companies can comply while continuing the behaviour that led to the legislation in the first place. It’s palliative, rather than treating unfairness at its root. We should also consider the unforeseen consequence of salary transparency, such as this research which appears to show a reduced link between performance and pay: Influence of Pay Transparency Helping candidates negotiate better pay or terms is a privilege I enjoy. And there's more to understanding someone's existing remuneration than simply establishing whether they can afford to move. Sometimes these conversations reveal that someone is being underpaid. With evidence of what their experience and contribution might command elsewhere, they can go back to their current employer and make the case for a pay rise. That might mean they decide not to move at all. Which is a perfectly good outcome for them, even if it isn't for the vacancy in the short term. It also opens up the counteroffer conversation early. If their employer could resolve the reason they're considering leaving, I'd rather understand that before they accept an offer elsewhere. There's a benefit for prospective employers too. A new employer may budget £52,000 for a role, believing that to be market rate, based on historic data. But if conversations with suitably experienced candidates reveal that their existing remuneration, expectations and other opportunities consistently indicate otherwise, there's good reason to revise either the budget or the requirements. If that budget does prove unrealistic, and it's the same budget other team members are measured against, it can also create the argument to revisit everyone's salaries - subject to affordability, of course. After all, it's cheaper to retain fairly paid staff with all the knowledge they have than to replace them. Of course, conversations with candidates aren't a substitute for proper salary benchmarking. But they can reveal problems that wouldn't otherwise be apparent. There are also situations where understanding the whole package matters. What if someone currently receives a 16% pension contribution and moves to a role offering a 10% pay rise but only a 5% pension? Car allowances, RSUs, tax-efficient packages? Remuneration is a more involved conversation than simply salary. And none of this means someone's existing salary should determine what they're worth to their next employer. If their previous salary was unfair, using it to determine their next salary risks perpetuating that unfairness. And if an employer routinely offers a 15% increase on previous earnings, the new salary may have little relationship to the contribution that person can make. It makes sense to pay commensurately with contribution and capability, rather than what may be irrelevant history. So I understand the reasons for wanting to ban questions about previous salary. They're often used badly. But I think there's an important distinction between asking to establish someone's worth and asking to understand their circumstances. One can perpetuate unfairness. The other can help identify and correct it. If legislation restricts these conversations, I'll adapt how I offer this support. But I'd hope any restrictions recognise the difference between using salary history to determine an offer and voluntarily discussing remuneration to help someone make better decisions. I hope you’ve found these thoughts helpful to start a broader conversation in your business. My thoughts aren’t set in stone, so please let me know your opinions if you disagree. Thanks for reading. Regards, Greg p.s. While you are here, if you like the idea of improving how you recruit, lack capacity or need better candidates, and are curious how I can help, these are my services: Commercial, operational and technical leadership recruitment Manage part or all of your recruitment on an individually designed basis for one client Outplacement support Email me on greg.wyatt@bwrecruitment.co.uk if you'd like to discuss.
By Greg Wyatt • November 5, 2026
It's interesting revisiting this article from 3 years ago, especially now AI products are more embedded in market. If anything my view on AI is more polarised, bringing many new opportunites, brand new problems, as well as the existential angst many are talking about. For me, codifying my experience with AI tools means I can help more people, while freeing up my time to do more human work. It's certainly helped with job seeker support, and increasingly so in my recruitment work. Mainly it's giving me more time to talk to people, and when homogenous AI applications at scale are one new problem, as well as the increasing threat of deep fake interviews, in person conversations might be a necessary exnovation (just googled that - what a great word that I will now abuse at scale). While the article below has dated somewhat, I think the threat it assesses has never been more pertinent. I've said for some time that AI might be the death of knowledge and judgement, even so far as 'meaning', something that this recent research also indicates . Importantly the research doesn't say the recommendations were wrong, just how they were followed. Read that article and think about how AI recommendations on applications relate. I've certainly found them more problematic, so far, than the old school ATS style ranking and filtering - because of the false confidence they convey, especially when dealing with non-traditional applications. Things may improve, or so is promised. And while words might be the first facility of LLM, they are still the core facility, given all it does is determine the most probable answer in its outputs (I know I'm being reductive, some of the developments from AI are amazing). Whereas words should be the consequence of thoughts, lead to the development of thought, and distil ideas in a way you can act on. Much like job adverts should be the consequence of effective job analysis, rather than a polished word that lacks meaning. The greatest risk for me in recruitment isn't so much the answers AI offers, but that we become so reliant we forget to ask better questions. I've edited down the previous article, but if you're curious, you can see it here . September 2023 I’d commented about my hearing on a social media post on deafness. ‘Have you looked into these hearing aids - they’re designed to overcome head shadow’, came the impromptu reply from a hearing aid specialist. Head shadow? Not a phrase I’d heard before, despite having no hearing on one side, which effectively creates a sound-free shadow to my right. See, when I had mumps at 18 months it killed the vestibulocochlear nerve in my right ear and damaged the one on the left. But it was my balance that showed the nursery assistants that something was wrong - I kept falling over for no reason. I expect they thought my slow response was normal naughty-boyness. Balance, intermittently poor audio processing, energy required to maintain attention in noisy environments and that bloody tinnitus - all these issues are far more annoying than not being able to hear in one ear. That and not being able to tell where sounds come from. “Over here, Greg!” is the most useless call on a football pitch. And the head shadow thing? Well, it’s never been an issue - I just turn my head when in conversation. It might look like I’m turning to kiss you, but it’s just a conversation I want honest. Sure I miss out on certain audio cues, but it’s rarely an issue. Anyway, curious as I am I looked into the £4,000 hearing aid that solves head shadow by placing a microphone on the deaf ear and projecting it into the the good ear. Quite the brute force tech solution and one I’m sure some benefit from. But the key issue is one of reverb. While the product is good, it would impact the quality of sound in my good ear, which seems a pointless trade-off for me, when my process of life is more effective than shiny tech. It’s ironic that I consider myself highly excitable when it comes to technology developments, yet I’m never an early adopter. Because I always ask myself, other than giddiness, what problems does this solve and how will it enhance my life. And so it is for AI in recruitment, and the shininess of tech in general. They are positioned as solving problems, and indeed they do, but in many cases, it’s the wrong problem that detracts us from the real opportunities for better processes. Simpler administration, speed and scale are clear benefits. And some of these AI-branded automations are excellent. The Star Trek-style auto-translator makes me giddy. As does the sales bot conversation-as-a-human sales video that’s doing the rounds. But AI for writing? What problem does that solve? For me, it depends on what you consider sales to be. Is sales pitching a generic message and hoping someone will bite? Or is sales laying out the facts so that the right person can reach an objective decision? A decision which might mean getting in touch, or changing their view on what needs recruiting. For the former AI writing seems to solve a problem. The words are certainly better, but the message is even worse. Yes: prompting. But if you can prompt the right message, why aren’t you just writing it, so that you embed that knowledge for use across other mediums - conversations, meetings and so on? While AI writing does not meet the requirements for the second type of sales. You can only do this by establishing the right facts from a briefing, consultation or interview. Then interpret this with meaning to the right people so that it creates the right impact. Sales as data visualisation, if you will. And if AI doesn’t work for sales in this way, why would it work for content or marketing? I think the answer depends on whether you value contextual insight or not. Until AI is better at asking questions that create meaningful conversation, it’s a non-starter for me. I say until because this hesitation will be moot in the next year or so. Because it isn’t what AI is now that’s the opportunity - it’s what’s coming soon. I can’t wait to see what’s next. Until then, AI, for writing, is a question of in one ear and out of the other. Which, if you’re deaf in the one, is quite the problem. Go learn copywriting instead, and listen to how it transforms your approach to recruitment. Then layer tech on top, when it’s ready. Thanks for reading. Regards, Greg p.s. If you like good recruitment and you need help with it in the UK, drop me a line. DM on LinkedIn, email greg.wyatt@bwrecruitment.co.uk , whichever you prefer.