How to interview, pt 1

Greg Wyatt • May 14, 2026

Tomorrow at 1pm BST, Simon Ward and I navigate how to interview, in our LinkedIn Live. You can join us or view the recording here: The Interview Edition.

Interviews are a key area of anxiety in a tough job search - for good reason. If you've been struggling to convert applications or enquiries into interviews, the interview itself may seem an achievement. Yet for the employer, it's the 2nd step of many in their assessment process.

The assumption that you can get the job if you nail the interview can be a heavy load to carry, so it's only natural that you'll do what you can to actually nail it.

Yet, when I look at interview advice online, it's invariably of the J0b s3arch haxxor variety - whether it's killer questions you should ask at the end, the secret tricks of body language or other esoteric arts that seem to make a difference.

The irony is though that, even if there is truth to them, they are palliative rather than strategic.

Because if that's what you're relying on to change the outcome, you've missed opportunities that are in your control.

Foundational opportunities that lead to better outcome, some of which may seem unrelated to how you are on the day, while being central to better performance.

What follows is Chapter 46 in A Career Breakdown Kit (2026). You can buy it for an always-current guide to navigating your jobs market - or you can read all the chapters for free here.

It's the first in a 4 part series, but next week's Chapter is on the conflicting mess of advice and how you can unpick opinion from steps that helps you.

46 - Interview preparation

 

I see a lot of advice on how to perform well at interview.

Typically, it relates to STAR (situation task action results), CARL (context action results learning) or another derivation of this storytelling framework.

However this advice typically stands on its own and can set you adrift if you don’t have the right anchor:

Preparation.

The what and why of interviews

The goal of any constructive interview process is to understand

  • How a candidate will perform in a role,
  • What they will be like to work with
  • How likely they are to stick around long enough for the employer to see a suitable return on investment

And to compare each candidate against the vacancy requirements to identify the best hire.

Every employer has different priorities in assessing these points, different ways of conducting interviews and different strategies for how the process is run.

The problem is that it’s hard to tell what to expect when all initial communications are similar.

Transparency helps and is a great way to build trust yet few employers do this well.

If you were to know in advance that you are one of 25 people being screened by a panel on Teams, how would that affect your preparation compared to being one of 3?

Gaining insight into the what and why of any interview process should inform your strategy.

Typically, employers won’t include agency interviews as part of their interview process. I’m sure you might.

An employer might feel they only do a 2-stage process that is efficient. Your experience might look like this:

  • Application to agency advert
  • Registration with agency
  • Agency screening
  • Qualification call with TA Advisor at employer
  • Numerical and verbal reasoning test
  • 1st interview with hiring manager
  • 2nd interview stage comprising 4 separate calls with stakeholders around the world
  • Psychometrics
  • Quick chat with the CEO
  • Debrief with the hiring manager?

A former client who shut up shop in the UK a few years back regularly used to run 7 or 8 interview stages. Is it a surprise that they are a good company to work for?

The goals of interviewers

A legitimate interview process aims to appoint the most suitable candidate.

That isn’t necessarily the goal of any individual interview or interviewer.

Goals can be dictated by a number of elements such as number of candidates or differing views of stakeholders.

These goals can be anything from:

  • Checking broad suitability before progressing to decision makers
  • Looking for reasons to discount candidates from a volume process
  • Wanting to look credible to higher-ups in who is presented
  • Assessing cultural fit or technical capability
  • Investigating concerns or doubts
  • Confirming a decision

Interviews can also move from recruitment and selection to recruitment and elimination the closer you get to the end of a process.

This is particularly the case if candidates are close in overall capability - if you can’t find a clear reason to offer one candidate are there any reasons you can discount instead?

This is one reason why industry knowledge can become a problem at final stage when it wasn’t earlier.

Given there is such a huge variety in interview philosophy, purpose, strategy, process and execution, it can be tempting to second guess everything and overcomplicate your part in it.

I’d go the other way and simplify it to what you can control.

Interviews are your opportunity to show the employer why you are interested in them, how you will contribute, how you will solve their problems, and what you are like in a professional setting.

Put your best foot forward in a way that is professionally authentic and let the rest take care of itself.

Why do you interview?

Interviews can and should be a two-way process that gives you transparent information and enables an objective decision about whether this vacancy is the right move.

Interviews aren’t always though, are they?

You might think that getting the job is your goal.

The real reason to interview is to establish as early as possible every non-negotiable reason why you shouldn’t take the job.

This means you do what you can to be the candidate of choice for the right reasons, and if there are no insurmountable problems at the end of the process you can accept the offer put forward.

You want to be able to be the person who says no if you have to rather than have them say no for you.

How you can prepare with these in mind

There are six types of preparation you can do for an interview.

The first two are ongoing preparations that serve every interview process.

The rest are mainly application specific.

1. Ensure you portray yourself in a way that has meaning to the interviewer

One pitfall in recruitment, whether you are a job seeker or employer, is the valuable information you have trapped in your head that will help the other see you as a viable match.

We aren’t mind readers. How can you give meaning about why you are a great candidate?

Read through Principles of a Good CV again.

Not because you should repeat your CV verbatim. It’s a distillation of your candidacy written for the reader. A reminder of how you can help.

You should be an expert on yourself who can draw on your achievements readily.

Get a friend to ask you questions on your CV, someone who isn’t an expert in your domain, and see how they react to your answers.

While you might hope interviewers have technical insight in your areas of specialism you will inevitably come across people in the process who aren’t.

An HR practitioner may be involved as a steward for their culture and to ensure you are interviewed fairly - should you expect them to understand jargon? And how might that work against you?

If you are fortunate enough to get interviews regularly, you can treat these as both practice and the real thing. Watch how interviewers respond to what you say and reflect on it afterwards. How can you give better meaning?

Interviewing is a skill you can sharpen over the course of your job search.

This is prep you should do before any interview. An anchor to your candidacy and a reminder of why you can be great at what you do.

2. Keep abreast of general industry and professional news related to your work

For anyone interested in continuous professional development, this should be a natural endeavour.

Yet it’s easy to fall into the trap of not doing so when you are between jobs or busy with other priorities.

Given how what’s going on in the near-outside world of your profession impacts your profession, I recommend you take some time every week to keep updated.

It may even help with interviewing showing the currency of your expertise.

3. The company, its people, its offering, its industry and its market

One of the pillars of negotiation is to gain as full an understanding of the situation as possible.

If you want to negotiate a successful interview, one where you’re seen as the right candidate, doing this is an advantage.

There are many resources available:

  • Their website
  • Their other vacancies
  • Their industry news
  • Media relations
  • YouTube
  • Endole / TechCrunch
  • Local resources. For example, Cambridge Network and Business Weekly (which is about the Cambridge tech scene)
  • LinkedIn to get a feel for their organisational structure
  • LinkedIn for information on the interviewers (why not connect and say hi)
  • LinkedIn for their content, which might give hidden insight to their attitudes
  • LinkedIn for past employees (what can they tell you?)
  • Glassdoor / Indeed / Trustpilot / Google reviews - what do trends say about customer and candidate experiences?

Every industry and company will have their own priorities in an interview - keep this in mind, particularly if you’re transitioning into a new domain.

Someone with only private sector experience might be surprised by the needs of a civil service recruitment process. Information is often available to help you prepare.

4. Give the interview what it needs

Every interview has its own priority some of which will articulate the part you should play.

If you want to stay in a legitimate interview process, give the employer what they ask for.

You may think presentations, on-site meetings, psychometrics, etc are worthless. If they are non-negotiable for the employer they are a requirement to fulfil.

You don’t have to play the game; if you choose to, play to win.

5. How you can deliver on the role requirements

Analyse what you can of their role against the achievements you have, problems you’ve solved and outcomes you’ve reached - in reflection of their needs.

It’s worth qualifying this in the interview itself to allow you to tailor your answers.

While this is role-specific preparation, it is also related to the first point above - the answers are within.

 

6. Why you want the job, or at least to work at the company

I expect most people who’ve been out of work for a while simply want a way to make ends meet.

Yet I wouldn’t recommend using this as an answer at an interview.

Many employers have an inclination to candidates who have reason to want to work for them specifically.

Take time to understand your reasons that relate to the job or company. What about them appeals to you?

This is the answer to give.

If the only reason you’re applying is because it is a job, how can you truthfully frame your answer to make it about them?

‘I enjoy the role of a <job title> especially around <essential requirements>‘ with examples from their job description - might be crude.

It is more effective than ‘I need to buy dinner on Friday’ no matter how true that is.

Your interest levels can be a deciding factor.


By Greg Wyatt August 18, 2026
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By Greg Wyatt August 11, 2026
What follows is Chapter 49 in A Career Breakdown Kit (Summer 2026) . It's like many other chapters in that I've tried to make it stand alone, yet it's deeply connected to the rest of the book. For example, if you accept your job search is equivalent to launching a product to market - where you are the product and your next employer the buyer - then a sensible strategy is also equivalent. You execute an appropriate multichannel sales and marketing plan, where you focus on the steps in your control, with considered action and follow up. An interview process is an ongoing negotiation, with each interview equivalent to a consultative sales meeting. And like any good sales professional, you know that the steps preceding, the steps in-between, and the steps after all have a part to play. In my last three offers these have all been contributing factors: The relationship nurtured by the hiring manager led to their new employee hitting the ground running The private information withheld by the candidate that led to an offer rescinded because she could never have fulfilled the role in the first place The enthusiasm shown by a candidate in post interview communications tipped a decision in their favour Recruitment is risk, filled with bias - that doesn't mean you can't make that work for you. 49 - After the interview In a tough job search, getting to an interview can feel a real achievement. If you’ve been accountable in your applications, only going for roles where you are a strong fit, these are tangible opportunities to secure employment. The interview itself isn’t the be-all and end-all. It’s better to see them as the start of a conversation, one that’s only complete when you either have an acceptable employment contract in your hand, or if it’s an unequivocal no. Continuing this conversation in the right way, and in ways other candidates may not think to, can bring hoped for and unexpected gains. A few weeks back I filled a vacancy which had a strong shortlist. The final three were all employable, and the company would have taken all three had they been able to. The second choice candidate was disappointed and took it well, responding professionally. I worked hard to give all three a good experience with regular updates and constructive feedback. I too was genuinely disappointed for the ‘unsuccessful’ candidates. Two weeks after accepting the offer and returning the signed contract, the first-choice candidate withdrew. She’d received a significantly improved offer having been headhunted. Within two hours of passing the news on to the hiring team, the 2nd choice candidate was offered the role and accepted. How she had responded to her initial disappointment was a key element in this offer being put forward. The same was true of her experience with us in her decision to accept the offer. In many ways an interview is like a sales meeting. One party pitches their offering which might be customised against the questions asked. The other party makes a decision on whether and how to proceed. In an interview both the candidate and employer act as both seller and buyer. As a job seeker you get the final say on whether you say yes, no or something in between. Your decision is influenced by factors you may not divulge to the employer, such as an unexpected intervention (illness, accident, family), personal circumstances or other offers that may come up. It’s the same for the employer. They may have a hierarchy of decision-making, changes in the business and changes outside of the business - many things that can influence an interview decision or time frame, different from what was initially agreed. In sales we know that a deal isn’t agreed upon until the invoice is paid. Even if there is an initial ‘yes’ in a meeting we follow up suitably. Follow-up email to confirm details of the conversation and next steps. Thank you for your time Follow up at the appropriate time to check progress If it’s ‘no right now’, follow up over time to build a relationship until they are ready to buy If it’s ‘no answer’, find appropriate reasons to follow up, ending in a breakup email What this actually looks relates to what their sales (hiring) process is, playing to their rules and breaking those same rules in an appropriate way. In the UK, 61% of private sector employers are SMEs, whereas the vast majority of money is in the corporate space. The differentiator in recruitment is that the more corporate you get, the more transactional and matrix-led recruitment often becomes. Some of the rules of the game will be different. This illustrates how and why things are different depending on the context. Public sector, charities, geography, bias, habit, strategy - these all affect the rules of what appear similar processes from the outside. It’s important not to be cynical or come across as coercive. Respect the process and any rules you learn about. Thank you notes Most of the employers I partner with are interested in candidate feedback and interest post-interview - to help them reach their decision for the right reason. Were you applying directly, their interest in your view would be the same. A naturally written thank you note sent appropriately should not work against you. It might work for you and it’s a situation where someone’s bias can be a benefit. ‘Dear Greg, I wanted to thank you for your time today and the opportunity to interview at ABC Corp. It was a pleasure to meet you and Gary and helpful to understand more about your role and environment. I remain keen and would be delighted to return for the next stage. You mentioned you’ll make a decision by the end of next week and I look forward to hearing from you. Do let me know if I can help with anything - my number is …. Kind regards,’ It’s an opportunity to build on or mitigate inconclusive points in an interview if there’s an example you neglected to share or if you didn’t convey information in the right way. Maybe they let slip they’d be concerned if the role would keep your interest in the long term - why not own this? ‘During the interview you asked if I could see myself in this role long-term. It’s a role I’d enjoy - taking on a hands-on role I can get stuck into is an exciting challenge, while my experience in xxx would be beneficial for yyy.’ Keep it more succinct than my email though. Write it in your own words in a similar tone to how you came across in the interview. Will it make a difference? Only marginally, in some situations. Is it worth doing as a natural way to continue the conversation? I think so. Don’t be disheartened if you don’t get a reply - they may have a policy to follow. And to that coercive point above don’t say ‘I’m the best candidate. You’d be a fool to miss out,’ or something more subtle that might suggest the same. Additional interviews In an ideal world you’d get a full view of the interview process before the interview. Unfortunately some employers enjoy playing a game of interview chicken, revealing more and more interview stages as you go through them. Most are somewhere in between. Try to establish the full process as early as possible in case there is anything that is non-negotiable for you. For example, I know some people categorically do not want to do technical tests or ‘business plan’ style presentations, having had their fingers burnt in the past. It’s your choice what might be a non-negotiable - for any reasonable employer these are typically used as a means for fair assessment. Treat any interview in the same way as the first interview: prepare as fully as possible and assume nothing. Unless you know their hierarchy of decision-making, that new person you meet at fourth stage for an informal chat might well be the person with the final say. Even a social get-together after an offer is put forward might be seen as an assessment. Appropriate follow-ups It’s a careful balance. You want to show you are interested, not desperate. You need an answer, not to be inappropriately intrusive - even if that’s not your intent perception holds weight. Following up in the right way is a good tactic. If you can gain an understanding of their time frames or process work to that. Anything and everything can happen behind the scenes, including unexpected absences. Things can slip in a way employers may not see as notable. A few work days after you were expecting to hear, drop them a polite line. ‘Hi Greg, I wondered if you had any news on how you want to proceed with this role. Is there any update you can share? Kind regards,’ You can play a bit of keeping up with the Joneses if it’s true - ‘I remain interested - I do have two interviews this week with other employers. Would you like me to keep you updated?’ Sometimes no news is no news and you might need to be patient. Eventually you may come to a point where you need a decision from them - such as if your 2nd choice company gives you a job offer. A breakup email can be a good thing. Even if this doesn’t prompt an update or decision from them, you give yourself agency to walk away with no ‘what ifs?’ And if they do come back later, you can make a separate decision on whether to revisit them. One such email might be: ‘Hi Greg, I enjoyed our interview on May 21st. You mentioned you’d reach a decision the following week. Can I assume you have moved forward with another candidate? I’ll draw a line through my application for now and will be happy to pick up our conversations at a later date, if appropriate. Kind regards,’ Written appropriately, there are three outcomes: You get a reply confirming they have appointed You get no reply and can move on You get a reply with more information That last point may be ‘no news’ or something actionable. Sometimes it might even prompt good news. Whatever the outcome, you can move forward. Keeping in touch long-term Sometimes a no might be a ‘no for now’, especially when you are later on in the process, such as being pipped to the post at final interview. If yours is a business as usual role where there are a number of employees fulfilling similar duties in the same company, you may well be suitable for other roles that come up in future. How can you keep in touch appropriately so that you help their decision making when another vacancy comes up? Find reasons to occasionally keep in touch (maybe once every couple of months). If they are active on LinkedIn you could follow their content and add constructive comments. It may come to nothing but it may give you early sight of a new vacancy. If you see another vacancy advertised check it out. Drop them a line directly rather than just apply given you are continuing a conversation rather than coming in cold. And if they reply to say ‘don’t bother’, at least you know.