How to network for a job

Greg Wyatt • August 4, 2026

I'm doing a lot of networking at the moment, both in setting up conversations and in agreeing to have conversations.


My goal typically is to plant the seed for a relationship where we might be able to help each other at some point in the future. That help might be sharing knowledge, helping directly in business, making a recommendation, or even just sharing a load.


Of course it's a little easier when we already know each other. Then there is already an element of trust, and we have a reputation with each other.


I also know that new conversations are just as important, and it takes more work to build those points above too.


Though I have found that sometimes when people ask for calls with me, they have a clear if hidden agenda - they want to see how I can help them.


And they seem disappointed when I don't have anything for them. Seems like they aren't interested in a relationship after all, just what a relationship might give them.


Two types of networking, where one isn't networking at all, in my book - it's prospecting.


Speaking of which, the below is in A Career Breakdown Kit (Summer 2026) - a strategic approach to networking that can pay off long-term and, if you are so lucky, in the short term as well.


If you need something more specific to you, try this tool, which is free and private: Your networking plan.


And don't forget all the other free tools on www.bwrecruitment.co.uk/resources.


43 - How to network for a job


Who are the two types of people you remember at networking events?


For me two types stand out.


One will be the instant pitch networker.


This might work if you happen to be in need right now of what they have to offer or if mutual selling is your goal.


There’s nothing inherently wrong with this but it’s a selling activity pretending to be networking.


If you want to sell, go and overtly sell rather than disguise it with subterfuge.


Lest we mark your face and avoid you where possible in future.


The second is the one who gets to know you, shows interest and tries to add to your experience. You share ideas, and there’s no push to buy something.


They believe that through building the relationship when you have a problem they can solve, you’ll think to go to them.


It’s a relationship built on reciprocity. One where if you always build something together there is reason to keep in touch.


And where the outcome is what you need if the right elements come together: right person, right time, right message, right place, right offering, right price.


Job search networking is no different.


The purpose of networking in a job search is to build a network where you are seen as a go-to solution should a suitable problem come up.


In this case the problem you solve is a vacancy.


Either because your active network is recruiting, or because they advocate for you when someone they know is recruiting.


It is always a two-way conversation you both benefit from. Knowledge sharing, sounding board, see how you’re doing - because of what the relationship brings to you both.


It is not contacting someone only to ask for a job or a recommendation. A one-way conversation that relies on lucky timing.


That second approach can be effective as a type of direct sales rather than networking.


If you get it wrong it may even work against you. How would you feel if someone asked to network with you, when it became clear they want you to do something for them?


You might get lucky and network with someone who is recruiting now - more likely is that you nurture that relationship over time.


If your goal is only to ask for help each networking opportunity will have a low chance of success.


While if your goal is to nurture a relationship that may produce a lead, you’ll only have constructive outcomes.


This makes it sensible to start by building a network with people that already know you:


  • Former direct colleagues and company colleagues
  • Industry leaders and peers
  • Recruiters you have employed or applied through


Don’t forget the friends you aren’t in regular touch with - there is no shame in being out of work and it would be a shame if they didn’t think of you when aware of a suitable opening.


These people are a priority because they know you, your capability and your approach and trust has already been built.


Whereas networking with people you don't know requires helping them come to know and trust you.


Networking with people you know is the most overlooked tactic by the exec job seekers I talk to (followed by personal branding). These are the same people who see the hidden jobs market as where their next role is, yet overlook what’s in front of them.


If you are looking for a new role on the quiet - networking is a go-to approach that invites proactive contact to you.


Networking with people who know people you know, then people in a similar domain, then people outside of this domain - these are in decreasing order of priority.


Let's not forget the other type of networking. Talking to fellow job seekers is a great way to share your pain, take a load off your shoulders, bounce ideas off each other, and hold each other accountable.


LinkedIn is the perfect platform to find the right people if you haven't kept in touch directly.


Whatever you think of LinkedIn, you shouldn’t overlook its nature as a conduit to conversation.


It isn’t the conversation itself.


Speaking in real life is where networking shines because while you might build a facsimile of a relationship in text, it's no replacement for a fluid conversation.


Whether by phone and video calls, real life meetups, business events, seminars, conferences, expos, or in my case - on dog walks and waiting outside of the school gates. Both these last two have led to friends and business for me though the latter hasn’t been available since 2021.


Networking isn’t 'What can I get out of it?'


Instead, ‘What’s in it for them?’


The difference is the same as those ransom list job adverts compared to the rare one that speaks to you personally.


How can you build on this relationship by keeping in touch?


Networking is systematic, periodic and iterative:


  • Map out your real life career network. Revisit anyone you’ve ever worked with and where
  • Find them on LinkedIn
  • Get in touch ‘I was thinking about our time at xxx. Perhaps we could reconnect - would be great to catch up’
  • If they don’t reply, because life can be busy, diarise a follow up
  • What could be of interest to them? A LinkedIn post might be a reason to catch up
  • When you look up your contact’s profile look at the companies they’ve worked at. They worked there for a reason, which may be because of a common capability to you
  • Research these companies. Are there people in relevant roles worth introducing yourself to? Maybe the company looks a fit with your aspirations - worth getting in touch with someone who may be a hiring manager or relevant recruiter?
  • Maybe they aren’t recruiting now. Someone to keep in touch with because of mutual interests. Click on Job on their company page, then "I'm interested" - this helps for many reasons, including flagging your interest as a potential employee
  • Keep iterating your network and find new companies as you look at new contacts. This is one way we map the market in recruitment to headhunt candidates - you can mirror this with your networking


The more proactive networking you build into your job search, the luckier you might get.


While you might need to nurture a sizeable network and there are no guarantees, think about the other virtues of networking - how does that compare to endless unreplied applications?


I often hear from job seekers who found their next role through networking.


This Includes those who got the job because of their network even though hundreds of applicants were vying for it. While this may be unfair on the applicants sometimes you can make unfair work for you.


It can be effective at any level.


By Greg Wyatt August 18, 2026
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By Greg Wyatt August 11, 2026
What follows is Chapter 49 in A Career Breakdown Kit (Summer 2026) . It's like many other chapters in that I've tried to make it stand alone, yet it's deeply connected to the rest of the book. For example, if you accept your job search is equivalent to launching a product to market - where you are the product and your next employer the buyer - then a sensible strategy is also equivalent. You execute an appropriate multichannel sales and marketing plan, where you focus on the steps in your control, with considered action and follow up. An interview process is an ongoing negotiation, with each interview equivalent to a consultative sales meeting. And like any good sales professional, you know that the steps preceding, the steps in-between, and the steps after all have a part to play. In my last three offers these have all been contributing factors: The relationship nurtured by the hiring manager led to their new employee hitting the ground running The private information withheld by the candidate that led to an offer rescinded because she could never have fulfilled the role in the first place The enthusiasm shown by a candidate in post interview communications tipped a decision in their favour Recruitment is risk, filled with bias - that doesn't mean you can't make that work for you. 49 - After the interview In a tough job search, getting to an interview can feel a real achievement. If you’ve been accountable in your applications, only going for roles where you are a strong fit, these are tangible opportunities to secure employment. The interview itself isn’t the be-all and end-all. It’s better to see them as the start of a conversation, one that’s only complete when you either have an acceptable employment contract in your hand, or if it’s an unequivocal no. Continuing this conversation in the right way, and in ways other candidates may not think to, can bring hoped for and unexpected gains. A few weeks back I filled a vacancy which had a strong shortlist. The final three were all employable, and the company would have taken all three had they been able to. The second choice candidate was disappointed and took it well, responding professionally. I worked hard to give all three a good experience with regular updates and constructive feedback. I too was genuinely disappointed for the ‘unsuccessful’ candidates. Two weeks after accepting the offer and returning the signed contract, the first-choice candidate withdrew. She’d received a significantly improved offer having been headhunted. Within two hours of passing the news on to the hiring team, the 2nd choice candidate was offered the role and accepted. How she had responded to her initial disappointment was a key element in this offer being put forward. The same was true of her experience with us in her decision to accept the offer. In many ways an interview is like a sales meeting. One party pitches their offering which might be customised against the questions asked. The other party makes a decision on whether and how to proceed. In an interview both the candidate and employer act as both seller and buyer. As a job seeker you get the final say on whether you say yes, no or something in between. Your decision is influenced by factors you may not divulge to the employer, such as an unexpected intervention (illness, accident, family), personal circumstances or other offers that may come up. It’s the same for the employer. They may have a hierarchy of decision-making, changes in the business and changes outside of the business - many things that can influence an interview decision or time frame, different from what was initially agreed. In sales we know that a deal isn’t agreed upon until the invoice is paid. Even if there is an initial ‘yes’ in a meeting we follow up suitably. Follow-up email to confirm details of the conversation and next steps. Thank you for your time Follow up at the appropriate time to check progress If it’s ‘no right now’, follow up over time to build a relationship until they are ready to buy If it’s ‘no answer’, find appropriate reasons to follow up, ending in a breakup email What this actually looks relates to what their sales (hiring) process is, playing to their rules and breaking those same rules in an appropriate way. In the UK, 61% of private sector employers are SMEs, whereas the vast majority of money is in the corporate space. The differentiator in recruitment is that the more corporate you get, the more transactional and matrix-led recruitment often becomes. Some of the rules of the game will be different. This illustrates how and why things are different depending on the context. Public sector, charities, geography, bias, habit, strategy - these all affect the rules of what appear similar processes from the outside. It’s important not to be cynical or come across as coercive. Respect the process and any rules you learn about. Thank you notes Most of the employers I partner with are interested in candidate feedback and interest post-interview - to help them reach their decision for the right reason. Were you applying directly, their interest in your view would be the same. A naturally written thank you note sent appropriately should not work against you. It might work for you and it’s a situation where someone’s bias can be a benefit. ‘Dear Greg, I wanted to thank you for your time today and the opportunity to interview at ABC Corp. It was a pleasure to meet you and Gary and helpful to understand more about your role and environment. I remain keen and would be delighted to return for the next stage. You mentioned you’ll make a decision by the end of next week and I look forward to hearing from you. Do let me know if I can help with anything - my number is …. Kind regards,’ It’s an opportunity to build on or mitigate inconclusive points in an interview if there’s an example you neglected to share or if you didn’t convey information in the right way. Maybe they let slip they’d be concerned if the role would keep your interest in the long term - why not own this? ‘During the interview you asked if I could see myself in this role long-term. It’s a role I’d enjoy - taking on a hands-on role I can get stuck into is an exciting challenge, while my experience in xxx would be beneficial for yyy.’ Keep it more succinct than my email though. Write it in your own words in a similar tone to how you came across in the interview. Will it make a difference? Only marginally, in some situations. Is it worth doing as a natural way to continue the conversation? I think so. Don’t be disheartened if you don’t get a reply - they may have a policy to follow. And to that coercive point above don’t say ‘I’m the best candidate. You’d be a fool to miss out,’ or something more subtle that might suggest the same. Additional interviews In an ideal world you’d get a full view of the interview process before the interview. Unfortunately some employers enjoy playing a game of interview chicken, revealing more and more interview stages as you go through them. Most are somewhere in between. Try to establish the full process as early as possible in case there is anything that is non-negotiable for you. For example, I know some people categorically do not want to do technical tests or ‘business plan’ style presentations, having had their fingers burnt in the past. It’s your choice what might be a non-negotiable - for any reasonable employer these are typically used as a means for fair assessment. Treat any interview in the same way as the first interview: prepare as fully as possible and assume nothing. Unless you know their hierarchy of decision-making, that new person you meet at fourth stage for an informal chat might well be the person with the final say. Even a social get-together after an offer is put forward might be seen as an assessment. Appropriate follow-ups It’s a careful balance. You want to show you are interested, not desperate. You need an answer, not to be inappropriately intrusive - even if that’s not your intent perception holds weight. Following up in the right way is a good tactic. If you can gain an understanding of their time frames or process work to that. Anything and everything can happen behind the scenes, including unexpected absences. Things can slip in a way employers may not see as notable. A few work days after you were expecting to hear, drop them a polite line. ‘Hi Greg, I wondered if you had any news on how you want to proceed with this role. Is there any update you can share? Kind regards,’ You can play a bit of keeping up with the Joneses if it’s true - ‘I remain interested - I do have two interviews this week with other employers. Would you like me to keep you updated?’ Sometimes no news is no news and you might need to be patient. Eventually you may come to a point where you need a decision from them - such as if your 2nd choice company gives you a job offer. A breakup email can be a good thing. Even if this doesn’t prompt an update or decision from them, you give yourself agency to walk away with no ‘what ifs?’ And if they do come back later, you can make a separate decision on whether to revisit them. One such email might be: ‘Hi Greg, I enjoyed our interview on May 21st. You mentioned you’d reach a decision the following week. Can I assume you have moved forward with another candidate? I’ll draw a line through my application for now and will be happy to pick up our conversations at a later date, if appropriate. Kind regards,’ Written appropriately, there are three outcomes: You get a reply confirming they have appointed You get no reply and can move on You get a reply with more information That last point may be ‘no news’ or something actionable. Sometimes it might even prompt good news. Whatever the outcome, you can move forward. Keeping in touch long-term Sometimes a no might be a ‘no for now’, especially when you are later on in the process, such as being pipped to the post at final interview. If yours is a business as usual role where there are a number of employees fulfilling similar duties in the same company, you may well be suitable for other roles that come up in future. How can you keep in touch appropriately so that you help their decision making when another vacancy comes up? Find reasons to occasionally keep in touch (maybe once every couple of months). If they are active on LinkedIn you could follow their content and add constructive comments. It may come to nothing but it may give you early sight of a new vacancy. If you see another vacancy advertised check it out. Drop them a line directly rather than just apply given you are continuing a conversation rather than coming in cold. And if they reply to say ‘don’t bother’, at least you know.