Better use of job boards

Greg Wyatt • March 5, 2024

Job boards are often the first port of call when new to a job search.

It’s a natural inclination that they are where vacancies are to be found, quickly followed by disappointment, anxiety and frustration when you get close to 0% hit rate.

And not even a single reply!

But, let’s take a step back, look at the overall picture, and make a plan.

In this article we’ll look at:

  1. A background on job boards

  2. Job board priorities and what these mean for you

  3. Better use of job boards

  4. How to optimise for CV databases

Yes this is long, but it is jam-packed with insight on the recruitment industry, why we are the way we are, and how you can take the right steps forward.


1 / A background on job boards

There are many job boards in the UK who sell their systems to employers and recruitment agencies.

You may be familiar with

  • Indeed

  • Reed

  • CV Library

  • Jobsite / Totaljobs (the same company, owned by Stepstone)

  • Monster (used to be decent many years ago)

  • LinkedIn (yes it is a job board, disguised by being a social media platform)

Aside from generic job boards, there are also many sites specialist to your niche.

Job boards broadly sell two things to their clients - advertising and access to their CV database.

LinkedIn differs in how it is wrapped up with content and networking, but it too has a form of CV database in how we can use the Recruiter Licence to search profiles (you can even make do without).

There are also aggregator websites, which scrape (automatically copy) content from one job board to their own or a 3rd party. You can often tell because when you click apply it takes you to another job board (rather than properly start an application).

Indeed and LinkedIn also act as aggregators and can lead to no end of confusion on whether adverts are still live, or if they were filled in 2022, when adverts are scraped across multiple boards.

True story - CV Library once set up an affiliate arrangement with a recruitment agency that scraped their ads. If you googled Bircham Wyatt Recruitment (that’s me) you’d see that agency list my ads - it looked like I worked for them.

CV Library was good enough to put a stop to this when I unleashed my outrage on LinkedIn (made a post about it and got some influencers involved).

The job board market in the UK is a hot mess.


2/ Job board priorities and what that means for you

Job boards want to sell their services and make money, which is of course entirely sensible.

To support their argument they use all sorts of metrics, such as the number of CVs on their database and the number of applications made (by job or month).

It’s to their advantage that adverts receive as many applications as possible, so their advice on improving advert performance is geared around this. Rather than around suitable candidates.

Indeed, the most effective job adverts have fewer applications and a higher number of suitable candidates - that’s what I aim for in mine.

To maximise the number of applications they do things like scraping, aggregation and affiliate arrangements.

They also offer services like automatic relisting, whereby an advert is (for example) reposted as New once a week throughout the term of the listing (could be up to 6 weeks by default, or longer by choice).

These are sold as benefits to employers, which might help when there are limited candidates, but likely hinders when there are too many candidates for jobs.

They also make it as Easy(Apply) as possible for you to apply to these jobs, so that you can be an additional metric.

As Goodhart says “when a measure becomes a target, it ceases to be a good measure”.

The consequence for you as an applicant is twofold.

You are encouraged to be one of the numbers of applicants to purposefully generic adverts you are not the most suitable for.

When you are the most suitable, you are in competition both with people from the line above, and people who are wholly unsuitable (some of whom follow the guru’s advice to ‘shoot your shot’).

We’ll come back to this notion above in the next section.

I should point out I don’t think job boards do this cynically, I think they do this because they think high numbers are best.

It’s also a problem for recruiters who may find it impossible to deal with this volume, unless through automation or by finding ways to manually eliminate applications at scale.

Job boards, employers, agencies and candidates are all wrapped up in this cycle of speed and volume. Most everyone but the job seeker thinks it’s the best way to recruit - it is not.

Though it might be the best way to make money.

And yes jobseekers are accountable too, but only because of how they have been trained to apply.

What do I mean by reducing applications at scale?

Well, as I said to one person today, I’ve heard recruiters rejecting everyone after the 40th applicant, no matter how good they might be, because they have enough for an interview shortlist.

That’s rare, but it’s one of many examples of how shortcuts might be taken to contend with an impossible task. I’m not excusing it - these are companies who signal loudly about candidate experience and the importance of diversity.

Don’t blame recruiters.

Don’t blame employers.

Blame the system we are all part of.

And if you ever find yourself a hiring authority - be the change you hope for now.


3/ Better use of job boards

Let’s go back to that point about applications.

In the current market, it’s not uncommon to see 100 to 4000 applications per vacancy. That’s wild!

Not all job boards show this metric, although LinkedIn does (in a broken sort of way - often they’ll register clicks falsely as applications. This can be when an ATS is involved and is referred to as attrition if full applications are not completed.)

However, rarely are those applications actually candidates (people who can do and should want to do the job).

For a typical job-description templated advert you can expect 90 to 99% of applicants to be wholly unsuitable. I don’t have specific evidence of this, only anecdotes in talking to many recruiters.

Even in my adverts, which I take great care to write, at best I’d expect 40% of applicants to be candidates.

What do I mean by wholly unsuitable?

People who require work permits when a role doesn’t sponsor them.

People who don’t meet the minimum requirements set out in an advert.

People who are clearly unsuitable for this role.

So when you see a number, don’t be disheartened by the number alone.


As a jobseeker, your minimum requirement to apply for a job should be that you can logically prove to yourself, based on the evidence provided (which might be generic twaddle) that you are suitable.

If you can’t, you shouldn’t apply.

You’ll go from an approximately 0% hit rate to… well about the same, but with less time and bother.

This also means avoiding step-down jobs unless you can show how and why being overqualified is a good thing, as well as how and why you are interested beyond wanting a job.

It’s not pleasant having to write this, but the simple truth is, through a transactional application, you will seldom be considered if there are ‘core-fit’ applicants available.

The same goes for transferrable skills.

Unless you can show how your skills apply, how can skilled recruiters see your candidacy?

If not them; how about the less effective recruiters?


If you see adverts you aren’t sure about, by all means apply.

But treat them as transactionally as they are written. Fire, schedule one followup, then forget.

Save your time, energy and focus for non-transactional adverts - the ones that show you how great you are for them, the ones that sing.

These are rare, but we’ve written them carefully with you in mind.

The care taken to write them means we want you to apply because you are an ideal candidate who helps us see your suitability.

Your hit rate will be far higher.

Sadly it will still be close to zero if you are in a specialism for which there are many great candidates and few vacancies. I’ve seen this recently with talent acquisition, HR and marketing.

The state of the market is out of our control.

At least job boards aren't the be all and end all.


When your skills apply, provide evidence.

This is the main case in which tailoring CVs is effective.

If an advert uses synonyms for your skills, and they are proveably the same, use their language. An HR Manager can be a Head of People if the duties are the same.

This post on LinkedIn may help with searchesl

Show common process, common lifecycles, common context (company size, trajectory, culture) - show how you meet their requirement.

These principles allow a human reader to see your candidacy, and allow you to ‘beat the ATS’. Any choice or tool to eliminate you afterwards is a human decision.

Always show how you meet the essential requirements, and the desirable ones too if you can. A perhaps obvious point the majority of applications neglect.


… tips and bits

Finding vacancies is as important as applying for them. Collect those synonyms you’ve been tailoring your CV with and use these in your searches.

If you find an obscure term which represents what you can do, why not search solely on that term?

You might find a horribly written advert whose only correct word is that term.

It’s a trick we use to find candidates too - occasionally I might search on something like ‘egnieer’ because typos don’t make a bad candidate.

Location is a key search criterion.

Most people search from their home address. How about running tight searches where you are prepared to work - e.g. 1 mile from CB4 0WZ (where I worked many moons ago)?

Lastly, try not to let a ‘bad recruitment’ process get in the way of what might be good enough employment. Many of us know not what we do.

Competitive salary. Cover letter. All these unsavoury things - I know great companies who ask for the same.


4/ How to optimise for CV databases

When you apply to a vacancy on a new job board, invariably they will have a CV database tethered to your application.

Maybe it will be hidden in their terms and conditions.

A CV database is an opportunity for you to be found.

Sometimes this will be for vacancies that are never advertised, such as an example I wrote about today.

You have an opportunity to leverage your use of CV databases to improve the amount of inbound enquiries you receive.

  1. Log all the job boards you’ve applied for

  2. Make a list of all that have CV databases, including login in details

  3. Ensure your CV is up-to-date containing the key words for the job you are most suitable for (skills, job titles, memberships, frameworks, tools, processes, everything)

  4. And that your contact details are correct.

  5. Check all the details on your account. Salary details, location, preferences should all be current.

  6. Register your postcode for where you want to be found. If you plan to move to Scunthorpe in April, that should be your current location. It’s where we will look for you.

  7. Update your CV and profiles once a week. It’s a chore but won’t take long. If you are active in the past week, this will show up in recruiter searches. Particularly if, for example in the post I shared above, I only look at active CVs from the past 14 days. This is a mega-hack no one talks about (it’s not a hack, there are no hacks, just bloody hard work, it is true though).


That’s it! I’m sure I’ve forgotten a bunch of stuff that should be included. But this has taken me two hours to write on a Tuesday night. I’ll correct any errors when I can.

DM me on LinkedIn with any questions, or email me at greg.wyatt@bwrecruitment.co.uk with any questions. I’ll reply when I can and, if appropriate will update this article.

Thank you and good luck.

Greg

p.s. don’t forget to check out my recruitment newsletter, if you recruit at any point or know someone who wants to break the transactional mould - gregwyatt.substack.com.

By Greg Wyatt • November 12, 2026
While 2027 remains surprisingly far away, with plenty of time to start applications, attend interviews, gain an acceptable job offer and even start work, I'm already thinking about the biannual update to A Career Breakdown Kit. Only, nothing's really changed in terms of what might affect the steps you take, overall, since the last update, so any changes are likely to only be minor. This might surprise you, if you feel that AI has increasingly eaten into how applications are administered and assessed. While the changes that are actually happening make the treatise of this article more important, which is to look at how recruitment actually happens in informing your strategy. Changes that may not be widespread but are emerging - deprioritising advertising roles in favor of sourcing (looking for candidates), because of the volume of applications; adding extra friction into applications, penalising relevant candidates because of AI applications made automatically; even discounting applications wholesale if they come from they are sent by a mass-apply service. I do see people regularly showcasing features of various ATSs over the years that seem to show automated rejections, yet these features rarely worked well, and haven't changed much in two decades. As I mentioned to Martyn, at a recent Recruitment Technology standards launch in the UK, "it doesn't matter how good the technology layer is, if the human layer is the problem". Martyn Redstone is Head of Responsible AI at Warden, and I'm fortunate that he will be joining me and Simon Ward on a LinkedIn Live as we discuss what this topic means for job seekers. I'll update this newsletter with the event when it's live. In the meanwhile, Martyn is well worth following to understand what's actually happening with AI in recruitment. It's still important to acknowledge the poor experiences job seekers have, and to try and shed light on what is happening, in what I call: 6 - De Facto Automated Rejection and You When there’s any discussion over Beat the Bots, job seekers often assume they are unfairly treated, while people from the recruitment profession deny it happens at all - “that’s not how the ATS works”, “we don’t use AI that way”, and so on. The best objection I see to the common recruiter stance is, “What does it matter how we are rejected, if we were never fairly considered?” That question is the heart of this chapter and, to answer it, I need to propose a new term: De facto automated rejection. Definition: where an element of a recruitment process leads to an application being either rejected or not considered, irrespective of capability, contribution, or potential alignment. That may sound an awful lot like Automated Rejection, yet it isn’t the same thing. Examples: No application after number 100 considered Illegal discrimination Legal discrimination - location, salary, industry, qualification, etc - legally permissible decisions driven by assumption Relying on configured ranking within an ATS to prioritise applications Not considering candidates who aren't picked up by a Boolean search (sourcing) Filter questions at advert stage (e.g. do you have a work permit?) Applying after the vacancy is at interview stage And many more All de facto automated rejections have one thing in common, and it isn’t automation - it’s human decision-making, including shortcuts and assumptions. Some of those examples above are cited when talking about auto-rejects. However, these are all consequences of human intervention and the choice not to intervene. There are an increasing number of AI products that automate these steps, with the requirement of human oversight - I've yet to speak to a recruiter that wholly relies on them, and few who don't view every application. This is one reason why ATS Compliance and Beat the Bots are a red herring. The advice fails not because it’s wrong, but because it optimises the wrong layer. The system is only a component in the process, governed by humans. If you misdiagnose de facto automated rejection as a technical problem, you’ll keep trying to outsmart systems instead of changing how you’re seen, found, and prioritised by people. Understanding how recruiters handle their process and giving them what they need in an application has to take priority. While the same steps that “optimise human compliance” are implicitly system-compliant. The challenge is that human compliance relies on what makes us individual: our skill level, our insight, our psychology, our biases, our resources and the time available to us. As well as how you navigate these. Without forgetting that we are people like you, often trying to do too much with too little. It’s no wonder our frustrations mirror yours, with the difference that we earn a salary for our experiences. ATS Compliance feels more comfortable, because it gives a clear direction, even if it’s the wrong one. It is true we use filters and keywords to prioritise how our applications are presented to us. We do the same when we look for candidates, whether on LinkedIn, job boards, our ATS or other means. All this does is present results in a way that allows us to spend more attention on those that meet the criteria we have set. When we review those results, the way that information is presented informs whether we progress them or not. To be human compliant, your application has to be discoverable, then it has to convert interest. Fail on either front and you’ll either be rejected or you won’t hear at all. If humans are the reasons you are rejected for reasons unrelated to capability or contribution... well, I think that’s rather more problematic than technology. Beat the Bots and ATS Compliance aren’t just a red herring - they can actively hold you back. Because they place the wrong priority by presenting a strategy, rather than simple hygiene. Your wider strategy should encompass far more than applications - getting found, starting conversations, doorknocking, networking and all these other opportunities that can get you closer to a job: These are fundamentally covered in a human compliance strategy. I just happened to call it A Career Breakdown Kit instead, with how to do these in Parts 2 and 3. I realise this may create a feeling of overwhelm, when you realise there is much more to a better application than the transactional steps of ATS compliance. Yet these same steps will improve every aspect of your job search and some are straightforward to take - go to www.bwrecruitment.co.uk/resources for the free CV template that is an easy starting point. 
By Greg Wyatt • November 11, 2026
I've written many variations on the article below, over the years, and it seems sensible to revisit given the UK government's announcements around salary transparency. On the whole, I'm for it, with the many advantages it brings. But like a lot of things in recruitment, there is a more involved discussion to be had, especially when this fix treats the symptoms, not the rot. That's not to say the fix isn't worth doing, just that it won't fix many of the problems underlying a lack of transparency. This article is a little dated, in terms of the research shared, but I think the points are as relevant as ever. Originally published May 2023 Salary on the Job Description? Yes, the headline is trolling. The question should be ‘salary on the job advert?’ You wouldn’t confuse a job description with an advert, would you? This is a subject rife with disagreement around ethics and practicality, and worth broaching again considering recent campaigns in the UK to increase salary transparency and ban the ‘what’s your current salary?’ question. Let’s focus on some practicalities first, based on UK research I ran last year for my “Accessing a Candidate Short Market” guide:  Job boards can penalise you for not listing salary. As of December 2021, Totaljobs penalises adverts that don’t list salary, and these aren’t sent out as job alerts to candidates (who may be passive). These adverts are considered sub-standard. Unlisted salaries attract fewer qualified applications. This was estimated to be between 20% and 45% fewer, across the job boards I talked to. LinkedIn reported that not only can you expect more applications, you may also expect better-qualified applications when the salary is advertised. My work supporting senior job seekers confirms this - many would not apply to adverts that had no salary or "competitive salary" because they felt this was a waste of their time. There is less emphasis on salary negotiation from the candidate side, due to transparency in pay. This is a key part of equity, relating to gender, race and intersectional identity. According to Payscale 's research, white men are most likely to negotiate the highest salary. It’s simple – if you advertise vacancies and don’t list salary, you risk receiving fewer, less suitable applications. Then there’s the ethical question, where a common argument is that there is ‘no ethical reason that salaries can’t be listed’. Now, while I’m a proponent for advertising salaries, where possible, I think this ethical argument isn’t the right one - ‘can’t be’ is a strong statement. I think a better question is ‘how does this do harm’ when establishing reasons for not listing salary. This balances pragmatism with the most important aspect of ethics. It can be a complicated question too in scenarios like this: How do you establish salary transparency for job families across multiple regions where the local pay is established by HQ in one country? Currency exchange rates and cost of living mean that a fair salary one day may not be the next, therefore flexibility in not listing salary may be ethically the right thing to do if the intent is right. What about new vacancies that serve to solve a business problem and can be recruited at different levels? What about practical situations like recruiting hard-to-fill vacancies during a wider redundancy programme, whereby listing a salary would create concern in unrelated areas of that unsettled business? It's not always as simple a question as we’d like to think. If you’re facing a complex situation in advertising a role, I recommend describing your stance in the advert itself, if you legitimately can’t state the salary. At the same time, as we’ve seen in the US, legislation to enforce salary transparency creates situations such as Netflix apparently advertising a range of $90-900k. Who does that help? The problem with this kind of legislation is that companies can comply while continuing the behaviour that led to the legislation in the first place. It’s palliative, rather than treating unfairness at its root. We should also consider the unforeseen consequence of salary transparency, such as this research which appears to show a reduced link between performance and pay: Influence of Pay Transparency Helping candidates negotiate better pay or terms is a privilege I enjoy. And there's more to understanding someone's existing remuneration than simply establishing whether they can afford to move. Sometimes these conversations reveal that someone is being underpaid. With evidence of what their experience and contribution might command elsewhere, they can go back to their current employer and make the case for a pay rise. That might mean they decide not to move at all. Which is a perfectly good outcome for them, even if it isn't for the vacancy in the short term. It also opens up the counteroffer conversation early. If their employer could resolve the reason they're considering leaving, I'd rather understand that before they accept an offer elsewhere. There's a benefit for prospective employers too. A new employer may budget £52,000 for a role, believing that to be market rate, based on historic data. But if conversations with suitably experienced candidates reveal that their existing remuneration, expectations and other opportunities consistently indicate otherwise, there's good reason to revise either the budget or the requirements. If that budget does prove unrealistic, and it's the same budget other team members are measured against, it can also create the argument to revisit everyone's salaries - subject to affordability, of course. After all, it's cheaper to retain fairly paid staff with all the knowledge they have than to replace them. Of course, conversations with candidates aren't a substitute for proper salary benchmarking. But they can reveal problems that wouldn't otherwise be apparent. There are also situations where understanding the whole package matters. What if someone currently receives a 16% pension contribution and moves to a role offering a 10% pay rise but only a 5% pension? Car allowances, RSUs, tax-efficient packages? Remuneration is a more involved conversation than simply salary. And none of this means someone's existing salary should determine what they're worth to their next employer. If their previous salary was unfair, using it to determine their next salary risks perpetuating that unfairness. And if an employer routinely offers a 15% increase on previous earnings, the new salary may have little relationship to the contribution that person can make. It makes sense to pay commensurately with contribution and capability, rather than what may be irrelevant history. So I understand the reasons for wanting to ban questions about previous salary. They're often used badly. But I think there's an important distinction between asking to establish someone's worth and asking to understand their circumstances. One can perpetuate unfairness. The other can help identify and correct it. If legislation restricts these conversations, I'll adapt how I offer this support. But I'd hope any restrictions recognise the difference between using salary history to determine an offer and voluntarily discussing remuneration to help someone make better decisions. I hope you’ve found these thoughts helpful to start a broader conversation in your business. My thoughts aren’t set in stone, so please let me know your opinions if you disagree. Thanks for reading. Regards, Greg p.s. While you are here, if you like the idea of improving how you recruit, lack capacity or need better candidates, and are curious how I can help, these are my services: Commercial, operational and technical leadership recruitment Manage part or all of your recruitment on an individually designed basis for one client Outplacement support Email me on greg.wyatt@bwrecruitment.co.uk if you'd like to discuss.