I committed to writing one of these a week when I launched in February, but unfortunately, work has overtaken me.

I plan to be back on track in August, with articles to write on “how to read a job description” and “how to seem like a passive candidate” both of which are blimming hard to write, yet might be bleedingly impactful.

In the meanwhile, this LinkedIn post today has had really good feedback, and you can apply it now to promote your availability for free.

It’s based on the principles I wrote about in the three-part personal branding series, which you can see on the Jobseeker Basics archive.

I hope you find it useful.

Regards,

Greg

If you've ever posted about losing your job on LinkedIn, you'll likely see far more engagement than your other posts.

It's because it's relevant and relatable to many people who are currently out of work, have experienced redundancy in the past, or are generally sympathetic.

But as a marketing notion, it's problematic, because any leads or enquiries you might experience from saying 'please help' in a generic post will, by nature, be generic.

And generic enquiries are more likely to take time away from you, then put you closer to a job.

You can influence how your post is experienced by adding these four points:

- what you are best at in your ideal job
- what you most enjoy in work
- a relevant achievement that highlights these
- your non-negotiables, whether it's working arrangements, salary, location or things you want to avoid

All this does is specify which roles might be right for you. So that if a reader happens to be connected to such a role, they might think to introduce you to it.

Otherwise, you'll have people wanting to help you, by sharing roles that you'd either never want or aren't suitable for.

Oh, and if you use the #OpenToWork hashtag, you'll probably see two bots pop up in comments. 'Let's connect!✨'

#JobseekerBasics