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Greg Wyatt • November 18, 2023

It’s only natural that recruitment has evolved the way it has.

Look at every step, and you can enhance that step through optimisation and technology.

Service built on previous foundations, iterating time and time again.

If the goal is speed and volume, that iteration leads to faster and higher volume.

Automation, CRMs, ATS, AI, or further back CV databases, job boards, emails, faxes.

All of these serve the same purpose - better efficiency for existing steps.

While service orients around the facilities available to us.

Looking much the same, despite better tech and the passage of time.

Fees are also much the same. In contingency recruitment, has that fee model changed since the 50s?

Or has it been minor adjustments by increment?

‘No win, no fee.’

These days the counterpunch that is retained has become more popular.

Pay us up front, and we’ll give you a better service.

However, while contingency has the consequence of systemically poor experience for the individual, retained isn’t without its issues.

“Oh, we tried retained and it was a waste of money.”

But the real issue is that, in many cases, service is the consequence of the fee model.

Shouldn’t what you pay be a consequence of what you get?

The first question many employers ask of their recruiters is ‘Can you match 15%’ because that’s all that matters, irrespective of whether a service might be fundamentally different.


In the last newsletter, I speculated how I might recruit within an employer, if the recruitment industry didn’t exist. You can read it here, if you missed it.

What if we did that same exercise as a recruitment agency?

With all the technology available, if we weren’t bound by the legacy of iterations, how might we go back to square one, and invent a recruitment service from scratch?


Ironically, I would iterate to invent recruitment, but it would be from other professional service industries.

Any company can employ accountants, HR practitioners, marketing teams, and so on. But there’s good reason to retain the services of 3rd party experts, whether for transactional or transformational work.

How can we steal their concepts to create a recruitment service that has the best impact for its stakeholders?

All of these service types are sold with various components - projects, advice, audits, ongoing support and so on.

A key different between them and us though is letters.

CIPD, ACCA, CIM. Chartered.

REC is hardly the same, nor are the other burgeoning membership bodies.

Should there be a charter for recruitment?


In 2008 I left recruitment for a few years.

We were planning to move to Canada, and I felt I needed to freshen up my commercial skills in a different sector, to enable a fresh start in a new country.

We didn’t move in the end - negative equity, children, Dad’s cancer, all conspired to change our perspective on what’s important.

I took a role as Commercial Manager at Workplace Law in Cambridge, leading business development of their training and consulting services.

It was a brilliant role in many ways and sharpened many aspects of my career, not least of which was how to design, propose, sell and onboard bespoke solutions for employers.

We invented an ‘annual support contract’ where we acted as part, or all, of a client’s HR or SHE team.

Working closely with the practice leads, I got to see what good looks like in a range of employers, from strategy work with cool Cambridge tech startups, through to transactional support to global corporations.

Our process was to map out their context and needs, against our capability, so that they go exactly what they needed, and we agreed services that gave us a 50% profit margin against our actual and notional costs.

In 2011, following a story for another time, I was sacked for ‘some other substantial reason’ (I think it was my good looks, or maybe what they felt was an insurmountable conflict of interest).

It proved a good thing, despite the stress of it, for which I am now grateful.

I took these experiences into starting Bircham Wyatt Recruitment.

Why should I have to follow suit with a transactional market?

Why do we do the things we do in recruitment? How can we do them differently to benefit our stakeholders - candidates and employers?

Why couldn’t I apply what I’d learnt at WPL in running my business?

What do projects, advice, audits, ongoing support look like in recruitment?

How could we make a strategic impact or drive operational improvements?

What does transformational look like in recruitment?

How might a transactional service be built from grass roots?

If a transactional industry lets individuals down, which let’s be honest we all know it does, how could we rebuild recruitment to leave candidates with an excellent experience, while in service of our work with employers?

It’s genuinely an exciting proposition to create opportunities that fly in the face of commonly accepted practice.

The only issue is one of expectation. Sometimes what is is what is expected, and it doesn’t seem broke so doesn’t seem to need fixing.

In an industry that should be built on relationships and trust, should we compromise on challenging the status quo if it allows working with people we want to help?

For me, it’s left a mix of services - from the traditional, if wonky, pricing of standard models, to opportunities to help in more unusual ways.

Nothing prescriptive, all oriented around employers, presuming they meet my needs of

Can I help?

Do I want to help?

Can I afford to help?

I just think that if we want to do something genuinely different, it has to be done with intention, not with the habits of others.

Or if you just want to do better, adopting frameworks that reach the outcomes you desire, could be good enough.

What would you do?

Regards,

Greg

P.S. you’ll have noticed these newsletters are free. If you find them valuable, rather than pay for them, why not sponsor my Manchester Marathon efforts - I’m raising money for Macmillan Cancer Support. Here’s the link.

By Greg Wyatt August 18, 2026
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By Greg Wyatt August 11, 2026
What follows is Chapter 49 in A Career Breakdown Kit (Summer 2026) . It's like many other chapters in that I've tried to make it stand alone, yet it's deeply connected to the rest of the book. For example, if you accept your job search is equivalent to launching a product to market - where you are the product and your next employer the buyer - then a sensible strategy is also equivalent. You execute an appropriate multichannel sales and marketing plan, where you focus on the steps in your control, with considered action and follow up. An interview process is an ongoing negotiation, with each interview equivalent to a consultative sales meeting. And like any good sales professional, you know that the steps preceding, the steps in-between, and the steps after all have a part to play. In my last three offers these have all been contributing factors: The relationship nurtured by the hiring manager led to their new employee hitting the ground running The private information withheld by the candidate that led to an offer rescinded because she could never have fulfilled the role in the first place The enthusiasm shown by a candidate in post interview communications tipped a decision in their favour Recruitment is risk, filled with bias - that doesn't mean you can't make that work for you. 49 - After the interview In a tough job search, getting to an interview can feel a real achievement. If you’ve been accountable in your applications, only going for roles where you are a strong fit, these are tangible opportunities to secure employment. The interview itself isn’t the be-all and end-all. It’s better to see them as the start of a conversation, one that’s only complete when you either have an acceptable employment contract in your hand, or if it’s an unequivocal no. Continuing this conversation in the right way, and in ways other candidates may not think to, can bring hoped for and unexpected gains. A few weeks back I filled a vacancy which had a strong shortlist. The final three were all employable, and the company would have taken all three had they been able to. The second choice candidate was disappointed and took it well, responding professionally. I worked hard to give all three a good experience with regular updates and constructive feedback. I too was genuinely disappointed for the ‘unsuccessful’ candidates. Two weeks after accepting the offer and returning the signed contract, the first-choice candidate withdrew. She’d received a significantly improved offer having been headhunted. Within two hours of passing the news on to the hiring team, the 2nd choice candidate was offered the role and accepted. How she had responded to her initial disappointment was a key element in this offer being put forward. The same was true of her experience with us in her decision to accept the offer. In many ways an interview is like a sales meeting. One party pitches their offering which might be customised against the questions asked. The other party makes a decision on whether and how to proceed. In an interview both the candidate and employer act as both seller and buyer. As a job seeker you get the final say on whether you say yes, no or something in between. Your decision is influenced by factors you may not divulge to the employer, such as an unexpected intervention (illness, accident, family), personal circumstances or other offers that may come up. It’s the same for the employer. They may have a hierarchy of decision-making, changes in the business and changes outside of the business - many things that can influence an interview decision or time frame, different from what was initially agreed. In sales we know that a deal isn’t agreed upon until the invoice is paid. Even if there is an initial ‘yes’ in a meeting we follow up suitably. Follow-up email to confirm details of the conversation and next steps. Thank you for your time Follow up at the appropriate time to check progress If it’s ‘no right now’, follow up over time to build a relationship until they are ready to buy If it’s ‘no answer’, find appropriate reasons to follow up, ending in a breakup email What this actually looks relates to what their sales (hiring) process is, playing to their rules and breaking those same rules in an appropriate way. In the UK, 61% of private sector employers are SMEs, whereas the vast majority of money is in the corporate space. The differentiator in recruitment is that the more corporate you get, the more transactional and matrix-led recruitment often becomes. Some of the rules of the game will be different. This illustrates how and why things are different depending on the context. Public sector, charities, geography, bias, habit, strategy - these all affect the rules of what appear similar processes from the outside. It’s important not to be cynical or come across as coercive. Respect the process and any rules you learn about. Thank you notes Most of the employers I partner with are interested in candidate feedback and interest post-interview - to help them reach their decision for the right reason. Were you applying directly, their interest in your view would be the same. A naturally written thank you note sent appropriately should not work against you. It might work for you and it’s a situation where someone’s bias can be a benefit. ‘Dear Greg, I wanted to thank you for your time today and the opportunity to interview at ABC Corp. It was a pleasure to meet you and Gary and helpful to understand more about your role and environment. I remain keen and would be delighted to return for the next stage. You mentioned you’ll make a decision by the end of next week and I look forward to hearing from you. Do let me know if I can help with anything - my number is …. Kind regards,’ It’s an opportunity to build on or mitigate inconclusive points in an interview if there’s an example you neglected to share or if you didn’t convey information in the right way. Maybe they let slip they’d be concerned if the role would keep your interest in the long term - why not own this? ‘During the interview you asked if I could see myself in this role long-term. It’s a role I’d enjoy - taking on a hands-on role I can get stuck into is an exciting challenge, while my experience in xxx would be beneficial for yyy.’ Keep it more succinct than my email though. Write it in your own words in a similar tone to how you came across in the interview. Will it make a difference? Only marginally, in some situations. Is it worth doing as a natural way to continue the conversation? I think so. Don’t be disheartened if you don’t get a reply - they may have a policy to follow. And to that coercive point above don’t say ‘I’m the best candidate. You’d be a fool to miss out,’ or something more subtle that might suggest the same. Additional interviews In an ideal world you’d get a full view of the interview process before the interview. Unfortunately some employers enjoy playing a game of interview chicken, revealing more and more interview stages as you go through them. Most are somewhere in between. Try to establish the full process as early as possible in case there is anything that is non-negotiable for you. For example, I know some people categorically do not want to do technical tests or ‘business plan’ style presentations, having had their fingers burnt in the past. It’s your choice what might be a non-negotiable - for any reasonable employer these are typically used as a means for fair assessment. Treat any interview in the same way as the first interview: prepare as fully as possible and assume nothing. Unless you know their hierarchy of decision-making, that new person you meet at fourth stage for an informal chat might well be the person with the final say. Even a social get-together after an offer is put forward might be seen as an assessment. Appropriate follow-ups It’s a careful balance. You want to show you are interested, not desperate. You need an answer, not to be inappropriately intrusive - even if that’s not your intent perception holds weight. Following up in the right way is a good tactic. If you can gain an understanding of their time frames or process work to that. Anything and everything can happen behind the scenes, including unexpected absences. Things can slip in a way employers may not see as notable. A few work days after you were expecting to hear, drop them a polite line. ‘Hi Greg, I wondered if you had any news on how you want to proceed with this role. Is there any update you can share? Kind regards,’ You can play a bit of keeping up with the Joneses if it’s true - ‘I remain interested - I do have two interviews this week with other employers. Would you like me to keep you updated?’ Sometimes no news is no news and you might need to be patient. Eventually you may come to a point where you need a decision from them - such as if your 2nd choice company gives you a job offer. A breakup email can be a good thing. Even if this doesn’t prompt an update or decision from them, you give yourself agency to walk away with no ‘what ifs?’ And if they do come back later, you can make a separate decision on whether to revisit them. One such email might be: ‘Hi Greg, I enjoyed our interview on May 21st. You mentioned you’d reach a decision the following week. Can I assume you have moved forward with another candidate? I’ll draw a line through my application for now and will be happy to pick up our conversations at a later date, if appropriate. Kind regards,’ Written appropriately, there are three outcomes: You get a reply confirming they have appointed You get no reply and can move on You get a reply with more information That last point may be ‘no news’ or something actionable. Sometimes it might even prompt good news. Whatever the outcome, you can move forward. Keeping in touch long-term Sometimes a no might be a ‘no for now’, especially when you are later on in the process, such as being pipped to the post at final interview. If yours is a business as usual role where there are a number of employees fulfilling similar duties in the same company, you may well be suitable for other roles that come up in future. How can you keep in touch appropriately so that you help their decision making when another vacancy comes up? Find reasons to occasionally keep in touch (maybe once every couple of months). If they are active on LinkedIn you could follow their content and add constructive comments. It may come to nothing but it may give you early sight of a new vacancy. If you see another vacancy advertised check it out. Drop them a line directly rather than just apply given you are continuing a conversation rather than coming in cold. And if they reply to say ‘don’t bother’, at least you know.