Walk A Mile. A Recruitment AiDE, pt 14

Greg Wyatt • February 5, 2026

Walk a mile


May 2023


“It was a bright cold day in April, and the clocks were striking thirteen.”


That’s how 1984 starts, the classic dystopian novel by George Orwell.


What does it make you think of?


I don’t know about you, but thirteen to me is both an unlucky number and an improbable one for a clock to strike, evoking curiosity and trepidation.


It makes me want to read on.


George could have instead written an opening like “it was a dark and stormy night”, to evoke a sense of darkness at night, during a storm.


I gather that cracker is often derided as the worst opening line of all time, not just for the words, but for how it’s a representative experience of the entire book.


Some people love it.


For me, it’s up there with


“My favourite client is an innovative market leader”


“To apply, send an up-to-date CV, and cover letter, stating your current salary to greg.wyatt@darkandstormyknight.com


“If you haven’t heard from us within the thirteenth strike of the hour, please assume you were unsuccessful”


Or even “We don’t discriminate on the grounds of….”


What do you think a dream candidate experiences when they come across them?


Especially one that is selfish and feels like they’ve no reason to consider a new role yet happens across yours by happenstance.


The irony is that if you dig into the websites of agencies and employers that write these words, they’ll often extoll disruptively good candidate experience, values alignment and culture fit.


But what do their words and behaviour show, and how is that experienced?


Flipping it around, the questions might be “What can we do to create the best experience for the high-performing person we want to employ at this step in our recruitment process? What can they benefit from? How can we make their journey more palatable? What are we missing?”


As smoothly as these questions roll off the tongue, it’s not just the steps taken, but the ones before, in-between and after.


While it doesn’t just benefit your next employee, it benefits everyone - your other candidates, you and your stakeholders.


Of course, there’s no need to gaze so navelly if you hire people well enough.


But, if your adverts aren’t working or if your process doesn’t fill vacancies, you can either work on things in your control or accept those that aren’t.


What you shouldn’t do is blame candidates, agencies or the market if your own affairs aren’t in order.


Having a recruitment process whose consequence is both good candidate experience and serves to better fill your vacancies – that’s something in your control.


It starts with putting yourself in the shoes of your candidates and giving them what they can benefit from.


Do this through your words, show it through your actions.


You could consider Attention, Ikigai, and Definition for your messaging.


What else?


How about considering the situation of the “successful candidate”?


What if they are likely to be happily employed, sceptical of a move and have no interest (yet) in updating their CV or writing a cover letter?


If you require an updated CV, and they don’t have the time, what are the chances of this candidate (who you’d love to employ) not applying, and how would you ever know?


What if you offered an informal call or to answer any questions before an application?


(Research shows that offering multiple means of getting in touch improves response rates)


What experience might they benefit from in the opening salvo of what might be an advert, message or website?


What reasons can you give them to build trust, commit to your process and see it through?


Do they want to be told something is a brilliant opportunity, or shown why it may interest them?


What if they’ve wasted many lifetimes going through never-ending interview processes, and might just benefit from knowing what your process is?


Why couldn’t you highlight your interview process in your advert?


What if they needed an accommodation?


Perhaps they’re ND, have a disability, struggle to find childcare at short notice. Who knows what’s going on in their lives where minor amendments can find suitable gains?


Rather than say “we don’t discriminate on the grounds of” (discrimination is illegal for protected characteristics in the UK - what are the reasons it needs to be said in an advert?), why not instead show how you are inclusive and accessible… which IMO, is what the points above contribute towards.


That’s just for advertising.


What if your job descriptions were clear & concise, suitable & sufficient and true & fair?


What if you provided interview questions in advance of interviews?


This is currently advised as good practice in the UK for autistic candidates. Does it give an unfair advantage to people that don’t need this accommodation? If not, why not allow everyone the same access?


My answer is it doesn’t give an unfair advantage. It allows everyone to fairly evidence their capability on a more even playing field.


How might that affect the experiences of you and your candidates?


What if you clearly managed expectations?


What if you highlighted bottlenecks and delays, rather than not saying anything?


“There won’t be any news this week as Gary is unexpectedly away from the office. Can I come back to you on Monday? How are things with you by the way?”


What if you answered questions before they were asked?


The list is endless, and it starts with establishing what your successful candidates could experience.


For an example of how it might come together, here is the basic structure of my job board adverts:


Attention – the hook that will appeal to a carefully established ‘right candidate’


Ikigai – why they might be interested in further investigation, what they can expect from an employer they might benefit from working for


Definition – a line or two on what makes the company the company; two to three lines on what the role is and its context; no more than three minimum viable requirements the successful candidate should have.


An invitation to talk to or email me, with any questions or accommodations that may help. No need for a CV if it isn’t to hand.


“All applications will receive a reply within three days.”


The boring bits: what you can expect from me; what the interview process is, with any notable points; time frames.


This is a loose structure and will vary in length, detail and style depending on who it’s for.


While some people confuse me as a dedicated Headhunter (I’m an appropriate-multichannel recruiter that does headhunting), I make half of my placements from advertising. Yet many of these adverts produce hires that weren’t actively looking.


<edit: given we are nearly 3 years on, it's interesting how my advert outcomes remain the same, especially given the wide report of mass irrelevant AI customised applications. Indeed, I find that I get fewer applications overall compared to more generic adverts. So: a better candidate base, with less distraction and more capacity to assess them fairly>


Two more editions to come: Trust Me, and Negative Space. Then we move on to a new series: Innovation from Iteration.


Regards,

Greg

p.s. the last line in 1984 is “he loved Big Brother”.

And that’s the end of the story.

And then there were none.

And that was that.

And so it goes.

All was well.

Bonus points if you can name any of these books from their final lines.

P.p.s. While you are here, if you like the idea of improving how you recruit, and you're a UK employer, why not drop me a line and explore whether we can improve everyone's experience together



By Greg Wyatt August 18, 2026
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By Greg Wyatt August 11, 2026
What follows is Chapter 49 in A Career Breakdown Kit (Summer 2026) . It's like many other chapters in that I've tried to make it stand alone, yet it's deeply connected to the rest of the book. For example, if you accept your job search is equivalent to launching a product to market - where you are the product and your next employer the buyer - then a sensible strategy is also equivalent. You execute an appropriate multichannel sales and marketing plan, where you focus on the steps in your control, with considered action and follow up. An interview process is an ongoing negotiation, with each interview equivalent to a consultative sales meeting. And like any good sales professional, you know that the steps preceding, the steps in-between, and the steps after all have a part to play. In my last three offers these have all been contributing factors: The relationship nurtured by the hiring manager led to their new employee hitting the ground running The private information withheld by the candidate that led to an offer rescinded because she could never have fulfilled the role in the first place The enthusiasm shown by a candidate in post interview communications tipped a decision in their favour Recruitment is risk, filled with bias - that doesn't mean you can't make that work for you. 49 - After the interview In a tough job search, getting to an interview can feel a real achievement. If you’ve been accountable in your applications, only going for roles where you are a strong fit, these are tangible opportunities to secure employment. The interview itself isn’t the be-all and end-all. It’s better to see them as the start of a conversation, one that’s only complete when you either have an acceptable employment contract in your hand, or if it’s an unequivocal no. Continuing this conversation in the right way, and in ways other candidates may not think to, can bring hoped for and unexpected gains. A few weeks back I filled a vacancy which had a strong shortlist. The final three were all employable, and the company would have taken all three had they been able to. The second choice candidate was disappointed and took it well, responding professionally. I worked hard to give all three a good experience with regular updates and constructive feedback. I too was genuinely disappointed for the ‘unsuccessful’ candidates. Two weeks after accepting the offer and returning the signed contract, the first-choice candidate withdrew. She’d received a significantly improved offer having been headhunted. Within two hours of passing the news on to the hiring team, the 2nd choice candidate was offered the role and accepted. How she had responded to her initial disappointment was a key element in this offer being put forward. The same was true of her experience with us in her decision to accept the offer. In many ways an interview is like a sales meeting. One party pitches their offering which might be customised against the questions asked. The other party makes a decision on whether and how to proceed. In an interview both the candidate and employer act as both seller and buyer. As a job seeker you get the final say on whether you say yes, no or something in between. Your decision is influenced by factors you may not divulge to the employer, such as an unexpected intervention (illness, accident, family), personal circumstances or other offers that may come up. It’s the same for the employer. They may have a hierarchy of decision-making, changes in the business and changes outside of the business - many things that can influence an interview decision or time frame, different from what was initially agreed. In sales we know that a deal isn’t agreed upon until the invoice is paid. Even if there is an initial ‘yes’ in a meeting we follow up suitably. Follow-up email to confirm details of the conversation and next steps. Thank you for your time Follow up at the appropriate time to check progress If it’s ‘no right now’, follow up over time to build a relationship until they are ready to buy If it’s ‘no answer’, find appropriate reasons to follow up, ending in a breakup email What this actually looks relates to what their sales (hiring) process is, playing to their rules and breaking those same rules in an appropriate way. In the UK, 61% of private sector employers are SMEs, whereas the vast majority of money is in the corporate space. The differentiator in recruitment is that the more corporate you get, the more transactional and matrix-led recruitment often becomes. Some of the rules of the game will be different. This illustrates how and why things are different depending on the context. Public sector, charities, geography, bias, habit, strategy - these all affect the rules of what appear similar processes from the outside. It’s important not to be cynical or come across as coercive. Respect the process and any rules you learn about. Thank you notes Most of the employers I partner with are interested in candidate feedback and interest post-interview - to help them reach their decision for the right reason. Were you applying directly, their interest in your view would be the same. A naturally written thank you note sent appropriately should not work against you. It might work for you and it’s a situation where someone’s bias can be a benefit. ‘Dear Greg, I wanted to thank you for your time today and the opportunity to interview at ABC Corp. It was a pleasure to meet you and Gary and helpful to understand more about your role and environment. I remain keen and would be delighted to return for the next stage. You mentioned you’ll make a decision by the end of next week and I look forward to hearing from you. Do let me know if I can help with anything - my number is …. Kind regards,’ It’s an opportunity to build on or mitigate inconclusive points in an interview if there’s an example you neglected to share or if you didn’t convey information in the right way. Maybe they let slip they’d be concerned if the role would keep your interest in the long term - why not own this? ‘During the interview you asked if I could see myself in this role long-term. It’s a role I’d enjoy - taking on a hands-on role I can get stuck into is an exciting challenge, while my experience in xxx would be beneficial for yyy.’ Keep it more succinct than my email though. Write it in your own words in a similar tone to how you came across in the interview. Will it make a difference? Only marginally, in some situations. Is it worth doing as a natural way to continue the conversation? I think so. Don’t be disheartened if you don’t get a reply - they may have a policy to follow. And to that coercive point above don’t say ‘I’m the best candidate. You’d be a fool to miss out,’ or something more subtle that might suggest the same. Additional interviews In an ideal world you’d get a full view of the interview process before the interview. Unfortunately some employers enjoy playing a game of interview chicken, revealing more and more interview stages as you go through them. Most are somewhere in between. Try to establish the full process as early as possible in case there is anything that is non-negotiable for you. For example, I know some people categorically do not want to do technical tests or ‘business plan’ style presentations, having had their fingers burnt in the past. It’s your choice what might be a non-negotiable - for any reasonable employer these are typically used as a means for fair assessment. Treat any interview in the same way as the first interview: prepare as fully as possible and assume nothing. Unless you know their hierarchy of decision-making, that new person you meet at fourth stage for an informal chat might well be the person with the final say. Even a social get-together after an offer is put forward might be seen as an assessment. Appropriate follow-ups It’s a careful balance. You want to show you are interested, not desperate. You need an answer, not to be inappropriately intrusive - even if that’s not your intent perception holds weight. Following up in the right way is a good tactic. If you can gain an understanding of their time frames or process work to that. Anything and everything can happen behind the scenes, including unexpected absences. Things can slip in a way employers may not see as notable. A few work days after you were expecting to hear, drop them a polite line. ‘Hi Greg, I wondered if you had any news on how you want to proceed with this role. Is there any update you can share? Kind regards,’ You can play a bit of keeping up with the Joneses if it’s true - ‘I remain interested - I do have two interviews this week with other employers. Would you like me to keep you updated?’ Sometimes no news is no news and you might need to be patient. Eventually you may come to a point where you need a decision from them - such as if your 2nd choice company gives you a job offer. A breakup email can be a good thing. Even if this doesn’t prompt an update or decision from them, you give yourself agency to walk away with no ‘what ifs?’ And if they do come back later, you can make a separate decision on whether to revisit them. One such email might be: ‘Hi Greg, I enjoyed our interview on May 21st. You mentioned you’d reach a decision the following week. Can I assume you have moved forward with another candidate? I’ll draw a line through my application for now and will be happy to pick up our conversations at a later date, if appropriate. Kind regards,’ Written appropriately, there are three outcomes: You get a reply confirming they have appointed You get no reply and can move on You get a reply with more information That last point may be ‘no news’ or something actionable. Sometimes it might even prompt good news. Whatever the outcome, you can move forward. Keeping in touch long-term Sometimes a no might be a ‘no for now’, especially when you are later on in the process, such as being pipped to the post at final interview. If yours is a business as usual role where there are a number of employees fulfilling similar duties in the same company, you may well be suitable for other roles that come up in future. How can you keep in touch appropriately so that you help their decision making when another vacancy comes up? Find reasons to occasionally keep in touch (maybe once every couple of months). If they are active on LinkedIn you could follow their content and add constructive comments. It may come to nothing but it may give you early sight of a new vacancy. If you see another vacancy advertised check it out. Drop them a line directly rather than just apply given you are continuing a conversation rather than coming in cold. And if they reply to say ‘don’t bother’, at least you know.