Y/our. A recruitment AiDE, pt 10

Greg Wyatt • January 8, 2026

Happy New Year!


What follows is about putting ikigai in practice, and how what fulfils your people can also attract capable new hires.


Does your team say this to their friends in the pub when asked how their job is going?


"I'm passionate and excited about working for a progressive market-leading employer of choice."


Not unless the brainwashing has gone well, I'd wager.


May, 2023


Why do your people enjoy working for you?


Why might others leave great jobs to work for you?


Why would they stick around?


Share the answers to these questions, with meaning, in your messaging, and you’ll attract better-suited candidates if they aren’t ready to apply.


Offer them an appealing reason to take their first step – which might simply be a conversation.


While ‘apply now’ can be your first experience of an applicant, it may not be their first experience of your process, especially if their CV is outdated or they hadn’t been considering a move.


What will encourage further consideration, perhaps an application, a 2nd interview, accepting a job offer, declining a counteroffer, or starting a job successfully?


That final step doesn’t happen without the first, and all those in-between.


A first step that may not happen, if you haven’t given good enough reason to do so.


It’s all very well grabbing attention, but why should anyone seriously consider engaging with you?


Fail to do the latter, and you’re left with clickbait.


That’s what ikigai is for.


It can be found in every touchpoint in your process and it’s closely tied to the experience of your candidate.


For now, let’s focus on attraction.


Many employers have a kernel of truth about why they are a great place to work.


But it slips away when they start describing that truth because they focus on what it means for them.


Our company. Our culture. Our values. Our vacancy. Our needs.


That’s no advert. It’s a boast.


Most adverts lead with company info first, presumably for promotion purposes, yet why should a candidate care?


If it matters, show why.


If it doesn’t, strip it out.


“We’re a high-growth market leader”


You’re growing through acquisition?


Growing because the world demands a sustainable product only you can provide, creating opportunities for career development?


Growing because you work your team really hard, and pay them through the nose to compensate?


Get to the root of your statement to give meaning.


“We’re innovative and disruptive.”


So is every other company. What does it mean and why does it matter?


If there’s no benefit for the candidate, will they care to read about your company? And if they don’t, why are you writing about it?


Values are a great example of truth being lost in words.


“We value honesty, fairness and respect”


Ah, so you don’t hire narcissistic criminals?


I’m pretty sure most people believe they fulfil these, even if they don’t, because they read it from their perspective.


Words that are both universal and ambiguous, letting readers find their own meaning: it might mean “we make fact-based decisions, based on impartial research, and no BS” or it might mean “we work openly and toward a common goal, we have each other’s backs, without politics.


What is the story of your personal values?


Learning from success and failure, giving the world more than I take, and helping others improve their lot - a few of the things I aspire to, even when I get them hideously wrong 🤣.


If your perfect candidate is fed up with the corporate rat race and wants to contribute their experience in a more meaningful way, with honesty, fairness and respect… isn’t that something to appeal to?


Culture is often described from intent, not from the experience of performing a role in a team.



“We have a brilliant culture of learning, teamwork, and bringing people forward”


But what does Alan in Accounts experience or Mandy in Marketing? Harry in HR?


Alan at one company might love the quiet time he spends with Excel.


Another Alan might help his manufacturing leadership team make better decisions by establishing cost variances.


How are they brought forward?


Mandy may be thrilled by automation, or maybe she’s totally into creativity.


What does teamwork look like for them?


Harry might find delight in telling agencies to PSL off, or perhaps he wants to make a difference and not be trapped by firefighting ER issues.


What part does HR have to play in a culture of learning?


All might fit into a single definition of culture while being very different candidates, experiencing their roles very differently.


Some who would make great hires, and some who are great people yet not the right employees.


What does the culture of your vacancy mean to the right candidates?


Maybe candidates don’t care if your culture is toxic, they just want money for their habits.


Flexi-time to care for the horses.


Working from home because they’re better team players when they don’t have to hang around humans.


Working from the office because that’s how ideas are inspired.


Joining a friendly team who all like crochet.


Knowing that their professional development will be invested in.


Earning money to pay the bills, because work is just a transaction.


Everyone’s different.


So talking about you, as an employer, makes much less sense than appealing to their needs, inclusively, in the way your vacancy inherently offers.


Culture, values, pay, working arrangements, career development, commute – what matters to them, and why.


What you can offer that meets their ikigai.


Why not spend time with your teams and find out what their roles are really like, what makes them tick, and what frustrates them?


If they genuinely want a career with you, might it be that their ikigai is the same as those you want to attract?


Look at why people leave your business. Is it because their new roles are actually better, or is it because you no longer meet their needs?


Is that something you can change, have everyone benefit from, and show a new attraction point to candidates?


What makes your ideal candidates tick? If you’ve established what good is, in your candidates, you should also have established what motivates them.


How can you make their life better?


What problem does working for you solve?


Why not give them a good reason to start a conversation with you, by distilling the ikigai you can offer into a simple concept or two that makes them want to learn more?


Just be mindful if you notice homogeneity in your team - a lack of diversity can hold you back, in which case the right question to ask is


"How can I access a wider talent pool?"


The next post is about how you can provide ikigai to candidates at every step in your process, and how it can benefit you.


Regards,

Greg


p.s. While you are here, if you like the idea of improving how you recruit, lack capacity or need better candidates, and are curious how I can help, these are my services:


- UK key hire recruitment (available for no more than two vacancies)

- manage part or all of your recruitment on an individually designed basis for one client

- outplacement support


Just hit reply to check if my approach is right for you.


By Greg Wyatt August 18, 2026
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By Greg Wyatt August 11, 2026
What follows is Chapter 49 in A Career Breakdown Kit (Summer 2026) . It's like many other chapters in that I've tried to make it stand alone, yet it's deeply connected to the rest of the book. For example, if you accept your job search is equivalent to launching a product to market - where you are the product and your next employer the buyer - then a sensible strategy is also equivalent. You execute an appropriate multichannel sales and marketing plan, where you focus on the steps in your control, with considered action and follow up. An interview process is an ongoing negotiation, with each interview equivalent to a consultative sales meeting. And like any good sales professional, you know that the steps preceding, the steps in-between, and the steps after all have a part to play. In my last three offers these have all been contributing factors: The relationship nurtured by the hiring manager led to their new employee hitting the ground running The private information withheld by the candidate that led to an offer rescinded because she could never have fulfilled the role in the first place The enthusiasm shown by a candidate in post interview communications tipped a decision in their favour Recruitment is risk, filled with bias - that doesn't mean you can't make that work for you. 49 - After the interview In a tough job search, getting to an interview can feel a real achievement. If you’ve been accountable in your applications, only going for roles where you are a strong fit, these are tangible opportunities to secure employment. The interview itself isn’t the be-all and end-all. It’s better to see them as the start of a conversation, one that’s only complete when you either have an acceptable employment contract in your hand, or if it’s an unequivocal no. Continuing this conversation in the right way, and in ways other candidates may not think to, can bring hoped for and unexpected gains. A few weeks back I filled a vacancy which had a strong shortlist. The final three were all employable, and the company would have taken all three had they been able to. The second choice candidate was disappointed and took it well, responding professionally. I worked hard to give all three a good experience with regular updates and constructive feedback. I too was genuinely disappointed for the ‘unsuccessful’ candidates. Two weeks after accepting the offer and returning the signed contract, the first-choice candidate withdrew. She’d received a significantly improved offer having been headhunted. Within two hours of passing the news on to the hiring team, the 2nd choice candidate was offered the role and accepted. How she had responded to her initial disappointment was a key element in this offer being put forward. The same was true of her experience with us in her decision to accept the offer. In many ways an interview is like a sales meeting. One party pitches their offering which might be customised against the questions asked. The other party makes a decision on whether and how to proceed. In an interview both the candidate and employer act as both seller and buyer. As a job seeker you get the final say on whether you say yes, no or something in between. Your decision is influenced by factors you may not divulge to the employer, such as an unexpected intervention (illness, accident, family), personal circumstances or other offers that may come up. It’s the same for the employer. They may have a hierarchy of decision-making, changes in the business and changes outside of the business - many things that can influence an interview decision or time frame, different from what was initially agreed. In sales we know that a deal isn’t agreed upon until the invoice is paid. Even if there is an initial ‘yes’ in a meeting we follow up suitably. Follow-up email to confirm details of the conversation and next steps. Thank you for your time Follow up at the appropriate time to check progress If it’s ‘no right now’, follow up over time to build a relationship until they are ready to buy If it’s ‘no answer’, find appropriate reasons to follow up, ending in a breakup email What this actually looks relates to what their sales (hiring) process is, playing to their rules and breaking those same rules in an appropriate way. In the UK, 61% of private sector employers are SMEs, whereas the vast majority of money is in the corporate space. The differentiator in recruitment is that the more corporate you get, the more transactional and matrix-led recruitment often becomes. Some of the rules of the game will be different. This illustrates how and why things are different depending on the context. Public sector, charities, geography, bias, habit, strategy - these all affect the rules of what appear similar processes from the outside. It’s important not to be cynical or come across as coercive. Respect the process and any rules you learn about. Thank you notes Most of the employers I partner with are interested in candidate feedback and interest post-interview - to help them reach their decision for the right reason. Were you applying directly, their interest in your view would be the same. A naturally written thank you note sent appropriately should not work against you. It might work for you and it’s a situation where someone’s bias can be a benefit. ‘Dear Greg, I wanted to thank you for your time today and the opportunity to interview at ABC Corp. It was a pleasure to meet you and Gary and helpful to understand more about your role and environment. I remain keen and would be delighted to return for the next stage. You mentioned you’ll make a decision by the end of next week and I look forward to hearing from you. Do let me know if I can help with anything - my number is …. Kind regards,’ It’s an opportunity to build on or mitigate inconclusive points in an interview if there’s an example you neglected to share or if you didn’t convey information in the right way. Maybe they let slip they’d be concerned if the role would keep your interest in the long term - why not own this? ‘During the interview you asked if I could see myself in this role long-term. It’s a role I’d enjoy - taking on a hands-on role I can get stuck into is an exciting challenge, while my experience in xxx would be beneficial for yyy.’ Keep it more succinct than my email though. Write it in your own words in a similar tone to how you came across in the interview. Will it make a difference? Only marginally, in some situations. Is it worth doing as a natural way to continue the conversation? I think so. Don’t be disheartened if you don’t get a reply - they may have a policy to follow. And to that coercive point above don’t say ‘I’m the best candidate. You’d be a fool to miss out,’ or something more subtle that might suggest the same. Additional interviews In an ideal world you’d get a full view of the interview process before the interview. Unfortunately some employers enjoy playing a game of interview chicken, revealing more and more interview stages as you go through them. Most are somewhere in between. Try to establish the full process as early as possible in case there is anything that is non-negotiable for you. For example, I know some people categorically do not want to do technical tests or ‘business plan’ style presentations, having had their fingers burnt in the past. It’s your choice what might be a non-negotiable - for any reasonable employer these are typically used as a means for fair assessment. Treat any interview in the same way as the first interview: prepare as fully as possible and assume nothing. Unless you know their hierarchy of decision-making, that new person you meet at fourth stage for an informal chat might well be the person with the final say. Even a social get-together after an offer is put forward might be seen as an assessment. Appropriate follow-ups It’s a careful balance. You want to show you are interested, not desperate. You need an answer, not to be inappropriately intrusive - even if that’s not your intent perception holds weight. Following up in the right way is a good tactic. If you can gain an understanding of their time frames or process work to that. Anything and everything can happen behind the scenes, including unexpected absences. Things can slip in a way employers may not see as notable. A few work days after you were expecting to hear, drop them a polite line. ‘Hi Greg, I wondered if you had any news on how you want to proceed with this role. Is there any update you can share? Kind regards,’ You can play a bit of keeping up with the Joneses if it’s true - ‘I remain interested - I do have two interviews this week with other employers. Would you like me to keep you updated?’ Sometimes no news is no news and you might need to be patient. Eventually you may come to a point where you need a decision from them - such as if your 2nd choice company gives you a job offer. A breakup email can be a good thing. Even if this doesn’t prompt an update or decision from them, you give yourself agency to walk away with no ‘what ifs?’ And if they do come back later, you can make a separate decision on whether to revisit them. One such email might be: ‘Hi Greg, I enjoyed our interview on May 21st. You mentioned you’d reach a decision the following week. Can I assume you have moved forward with another candidate? I’ll draw a line through my application for now and will be happy to pick up our conversations at a later date, if appropriate. Kind regards,’ Written appropriately, there are three outcomes: You get a reply confirming they have appointed You get no reply and can move on You get a reply with more information That last point may be ‘no news’ or something actionable. Sometimes it might even prompt good news. Whatever the outcome, you can move forward. Keeping in touch long-term Sometimes a no might be a ‘no for now’, especially when you are later on in the process, such as being pipped to the post at final interview. If yours is a business as usual role where there are a number of employees fulfilling similar duties in the same company, you may well be suitable for other roles that come up in future. How can you keep in touch appropriately so that you help their decision making when another vacancy comes up? Find reasons to occasionally keep in touch (maybe once every couple of months). If they are active on LinkedIn you could follow their content and add constructive comments. It may come to nothing but it may give you early sight of a new vacancy. If you see another vacancy advertised check it out. Drop them a line directly rather than just apply given you are continuing a conversation rather than coming in cold. And if they reply to say ‘don’t bother’, at least you know.