A passive opportunity

Greg Wyatt • August 20, 2024

This article looks at two commonly used terms in recruitment, what they mean, and what you can take from this to improve your odds of finding your next job:

Passive.

Active.


Speak to headhunters and many will say that “passive” candidates are inherently better than “active” candidates.

Active means you are actively looking for another job.

Passive means you aren't yet are open to a conversation.

The argument goes further stating that something like 80% of the candidate marketplace is passive, while only 20% actively apply to adverts.

Therefore if you recruit only through advertising, you miss out on a huge chunk of viable candidates.

This isn’t a terminology I like, for many reasons. I’ve written an article about it here: Passive Aggressive.

It doesn’t help that, in the market we are currently in, adverts can receive 100s of applications, few of which are viable candidates. Click on this link to learn what this fact means for you.

If an employer doesn’t think adverts are effective, and that candidates are likely to be passive, they may not even advertise, instead relying on activities like headhunting.

So if all you do is rely on active channels such as adverts, you limit your opportunity.


There are two elements to the active/passive consideration that are worth talking about.

The first is how you come across the vacancy.

The second is how you are assessed for the vacancy.


How recruiters look for passive candidates

In any marketing activity there are typically two types of approach - inbound and outbound.

Inbound means that customer enquiries come to you.

Outbound means that you go to market to find potential customers.

In recruitment, an advert is an example of an inbound marketing activity, while headhunting is an example of an outbound.

Using the argument above, only Active candidates are inbound, whereas Passive candidates are found though outbound work.

Indeed, outbound work is more controllable, because you only contact candidates who meet your specific criteria, typically through LinkedIn, CV databases (job boards and agency), networking, referrals and headhunting.

So to be found like a Passive candidate you have to take advantage of these channels above used by recruiters.


A quick diversion.

I take a whole of market approach across all inbound and outbound channels where possible.

Early in the year I had a Talent Acquisition vacancy that went live, but we hadn’t finalised the job description.

We agreed that I would only speak to out of work TA folk in London (of which there are many), because the ambiguity of the brief would be less problematic.

I didn’t advertise for the same reason.

So I took the same approach I would to target passive candidates with outbound work, but only for active candidates.

We had a shortlist of 6 great candidates, and another 6 on the backburner. No one else would know this vacancy existed due to its lack of visibility.

But this isn’t a hidden job, it’s just one I recruited by ordinary means, without advertising.

Of course, that vacancy was cancelled, such has been the way of 2024.


How to get found like a passive candidate

This is actually pretty simple, it comes down to understanding how we look for candidates, then optimising your visibility in kind.

I’ve written articles on each. Check out the archive for information on:

  • Better use of Job Boards (for CV database optimisation)

  • How to network for a job (and become a referred candidate)

  • LinkedIn profiles that convert (and also get you found)

  • Principles of a good CV (including SEO principles)

  • Personal branding

Each of these articles reflect how I might look for candidates without advertising.


Why passive candidates can be more appealing at interview

There are some elements we can’t control and some we can.


We can’t control the fact that passive candidates are in a suitable job they probably enjoy enough. To move would have to be for very good reason.

Which means they are only interviewing for roles they are closely aligned too, and have the freedom to walk away from.

This combination of detachment and alignment makes a compelling proposition.


Passive candidates are typically in fewer recruitment processes than active candidates, often only one, which allows employers better odds of them accepting an offer.

How many recruitment processes are you in? If you had the nice problem of having two or more offers to choose between, how many could you accept?

These are a real and quantifiable risk for employers - is there an argument to reduce this risk by only offering candidates who are only in one process?


There is a more sordid side to the passive argument, which is that “only headhunters can access them”. These uniquely skilled professionals sometimes rely on an obfuscated process so that employers don’t understand how they actually work, so it can be advantageous not to represent active candidates at all.

I had formal training in headhunting early in my career - I choose to lay my process bare and it’s only one means in which I look for candidates.


The passive candidate features you can emulate to improve your odds

It’s not worth fretting over sordid behaviour and assumptions that are out of our control.

Better to take action where we can.

1. Detachment.

If you are out of work, typically you need a job, which can involve a number of compromises, rather than solely being interested in the job for what it is.

Detaching yourself from the outcome of an application makes you a better candidate, because that freedom to walk is a strong negotiating position, and informs the rest of your approach.

This same detachment can make knockback less damaging. Read up on detachment and stoicism for more - some of which is covered in A Resilient Jobsearch.

2. Alignment.

It's completely understandable that you'll go for jobs that aren't strong fits if you need to get back into employment.

But for every compromise you make, there will be candidates for whom that compromise is an attraction point.

Compromises which typically move you away from a core fit, to being a candidate with transferable skills. And like for like, a less suitable candidate than those above.

Yes employers could have the imagination to see how out of box candidates with transferrable skills can be brilliant, but that's out of your control.

If a role is strong interest to you, establish how your skills and aspirations apply to make you a core fit. If you can't, your odds will be lower.

This is a principle that will inform how you communicate throughout the process.

3. Accountability

Similar, with a nuance. It's easy to compromise on your requirements and expectations in a job search. Such as widening your salary band, and the jobs you'll apply for.

Unless you are in a skill short industry, or have a connection that can refer you in to a role, invariably your odds drop the further away you move from ideal fit roles.

Stick to your guns, so you aren't expending time and energy on unhelpful activity.

4. Intermediary representation

That's what we are as recruiters.

An effective recruiter does work behind the scenes to manage expectations, concerns and objections. Something that can improve your odds as a job seeker.

If you are in the fortunate position to be working with a recruiter that has your back, trust in the process.

5. The interview

How you execute your interviews is key. Read here for my advice -


I plan to start writing weekly for the next little while. One article will be on how to work with job descriptions to improve your odds. Another on ‘employer resentment’ and how you might use that to your advantage.

Thanks for reading.

Regards,

Greg
p.s. Active candidates have many advantages, particularly those who are between jobs. Why wouldn’t you want someone who can start straight away, and who might not otherwise have been available?

By Greg Wyatt August 18, 2026
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By Greg Wyatt August 11, 2026
What follows is Chapter 49 in A Career Breakdown Kit (Summer 2026) . It's like many other chapters in that I've tried to make it stand alone, yet it's deeply connected to the rest of the book. For example, if you accept your job search is equivalent to launching a product to market - where you are the product and your next employer the buyer - then a sensible strategy is also equivalent. You execute an appropriate multichannel sales and marketing plan, where you focus on the steps in your control, with considered action and follow up. An interview process is an ongoing negotiation, with each interview equivalent to a consultative sales meeting. And like any good sales professional, you know that the steps preceding, the steps in-between, and the steps after all have a part to play. In my last three offers these have all been contributing factors: The relationship nurtured by the hiring manager led to their new employee hitting the ground running The private information withheld by the candidate that led to an offer rescinded because she could never have fulfilled the role in the first place The enthusiasm shown by a candidate in post interview communications tipped a decision in their favour Recruitment is risk, filled with bias - that doesn't mean you can't make that work for you. 49 - After the interview In a tough job search, getting to an interview can feel a real achievement. If you’ve been accountable in your applications, only going for roles where you are a strong fit, these are tangible opportunities to secure employment. The interview itself isn’t the be-all and end-all. It’s better to see them as the start of a conversation, one that’s only complete when you either have an acceptable employment contract in your hand, or if it’s an unequivocal no. Continuing this conversation in the right way, and in ways other candidates may not think to, can bring hoped for and unexpected gains. A few weeks back I filled a vacancy which had a strong shortlist. The final three were all employable, and the company would have taken all three had they been able to. The second choice candidate was disappointed and took it well, responding professionally. I worked hard to give all three a good experience with regular updates and constructive feedback. I too was genuinely disappointed for the ‘unsuccessful’ candidates. Two weeks after accepting the offer and returning the signed contract, the first-choice candidate withdrew. She’d received a significantly improved offer having been headhunted. Within two hours of passing the news on to the hiring team, the 2nd choice candidate was offered the role and accepted. How she had responded to her initial disappointment was a key element in this offer being put forward. The same was true of her experience with us in her decision to accept the offer. In many ways an interview is like a sales meeting. One party pitches their offering which might be customised against the questions asked. The other party makes a decision on whether and how to proceed. In an interview both the candidate and employer act as both seller and buyer. As a job seeker you get the final say on whether you say yes, no or something in between. Your decision is influenced by factors you may not divulge to the employer, such as an unexpected intervention (illness, accident, family), personal circumstances or other offers that may come up. It’s the same for the employer. They may have a hierarchy of decision-making, changes in the business and changes outside of the business - many things that can influence an interview decision or time frame, different from what was initially agreed. In sales we know that a deal isn’t agreed upon until the invoice is paid. Even if there is an initial ‘yes’ in a meeting we follow up suitably. Follow-up email to confirm details of the conversation and next steps. Thank you for your time Follow up at the appropriate time to check progress If it’s ‘no right now’, follow up over time to build a relationship until they are ready to buy If it’s ‘no answer’, find appropriate reasons to follow up, ending in a breakup email What this actually looks relates to what their sales (hiring) process is, playing to their rules and breaking those same rules in an appropriate way. In the UK, 61% of private sector employers are SMEs, whereas the vast majority of money is in the corporate space. The differentiator in recruitment is that the more corporate you get, the more transactional and matrix-led recruitment often becomes. Some of the rules of the game will be different. This illustrates how and why things are different depending on the context. Public sector, charities, geography, bias, habit, strategy - these all affect the rules of what appear similar processes from the outside. It’s important not to be cynical or come across as coercive. Respect the process and any rules you learn about. Thank you notes Most of the employers I partner with are interested in candidate feedback and interest post-interview - to help them reach their decision for the right reason. Were you applying directly, their interest in your view would be the same. A naturally written thank you note sent appropriately should not work against you. It might work for you and it’s a situation where someone’s bias can be a benefit. ‘Dear Greg, I wanted to thank you for your time today and the opportunity to interview at ABC Corp. It was a pleasure to meet you and Gary and helpful to understand more about your role and environment. I remain keen and would be delighted to return for the next stage. You mentioned you’ll make a decision by the end of next week and I look forward to hearing from you. Do let me know if I can help with anything - my number is …. Kind regards,’ It’s an opportunity to build on or mitigate inconclusive points in an interview if there’s an example you neglected to share or if you didn’t convey information in the right way. Maybe they let slip they’d be concerned if the role would keep your interest in the long term - why not own this? ‘During the interview you asked if I could see myself in this role long-term. It’s a role I’d enjoy - taking on a hands-on role I can get stuck into is an exciting challenge, while my experience in xxx would be beneficial for yyy.’ Keep it more succinct than my email though. Write it in your own words in a similar tone to how you came across in the interview. Will it make a difference? Only marginally, in some situations. Is it worth doing as a natural way to continue the conversation? I think so. Don’t be disheartened if you don’t get a reply - they may have a policy to follow. And to that coercive point above don’t say ‘I’m the best candidate. You’d be a fool to miss out,’ or something more subtle that might suggest the same. Additional interviews In an ideal world you’d get a full view of the interview process before the interview. Unfortunately some employers enjoy playing a game of interview chicken, revealing more and more interview stages as you go through them. Most are somewhere in between. Try to establish the full process as early as possible in case there is anything that is non-negotiable for you. For example, I know some people categorically do not want to do technical tests or ‘business plan’ style presentations, having had their fingers burnt in the past. It’s your choice what might be a non-negotiable - for any reasonable employer these are typically used as a means for fair assessment. Treat any interview in the same way as the first interview: prepare as fully as possible and assume nothing. Unless you know their hierarchy of decision-making, that new person you meet at fourth stage for an informal chat might well be the person with the final say. Even a social get-together after an offer is put forward might be seen as an assessment. Appropriate follow-ups It’s a careful balance. You want to show you are interested, not desperate. You need an answer, not to be inappropriately intrusive - even if that’s not your intent perception holds weight. Following up in the right way is a good tactic. If you can gain an understanding of their time frames or process work to that. Anything and everything can happen behind the scenes, including unexpected absences. Things can slip in a way employers may not see as notable. A few work days after you were expecting to hear, drop them a polite line. ‘Hi Greg, I wondered if you had any news on how you want to proceed with this role. Is there any update you can share? Kind regards,’ You can play a bit of keeping up with the Joneses if it’s true - ‘I remain interested - I do have two interviews this week with other employers. Would you like me to keep you updated?’ Sometimes no news is no news and you might need to be patient. Eventually you may come to a point where you need a decision from them - such as if your 2nd choice company gives you a job offer. A breakup email can be a good thing. Even if this doesn’t prompt an update or decision from them, you give yourself agency to walk away with no ‘what ifs?’ And if they do come back later, you can make a separate decision on whether to revisit them. One such email might be: ‘Hi Greg, I enjoyed our interview on May 21st. You mentioned you’d reach a decision the following week. Can I assume you have moved forward with another candidate? I’ll draw a line through my application for now and will be happy to pick up our conversations at a later date, if appropriate. Kind regards,’ Written appropriately, there are three outcomes: You get a reply confirming they have appointed You get no reply and can move on You get a reply with more information That last point may be ‘no news’ or something actionable. Sometimes it might even prompt good news. Whatever the outcome, you can move forward. Keeping in touch long-term Sometimes a no might be a ‘no for now’, especially when you are later on in the process, such as being pipped to the post at final interview. If yours is a business as usual role where there are a number of employees fulfilling similar duties in the same company, you may well be suitable for other roles that come up in future. How can you keep in touch appropriately so that you help their decision making when another vacancy comes up? Find reasons to occasionally keep in touch (maybe once every couple of months). If they are active on LinkedIn you could follow their content and add constructive comments. It may come to nothing but it may give you early sight of a new vacancy. If you see another vacancy advertised check it out. Drop them a line directly rather than just apply given you are continuing a conversation rather than coming in cold. And if they reply to say ‘don’t bother’, at least you know.