The god of small things. A recruitment AiDE, pt 9

Greg Wyatt • December 17, 2025

This edition is the heart and soul of the AiDE (Attention ikigai Definition Recruitment) framework for better recruitment.


Rather than grandstanding promises, it's about the small moments that matter, and why people do what they do in their careers.


In a world of market-leading innovators and employers of choice with progressive cultures, it's these small descriptions of realness that can stand out and appeal for the right reasons


Unless you prefer hitting the ground running while communicating at all levels, that is, all for a £competitive salary.


May 4th 2023


It’s 9.08am and I’ve just logged on to write this.


I’ll clock off again around 11am to make my daughter’s birthday cake, although we didn’t actually call her Leia, unlike the original text to my colleagues 13 years ago.


This is my ikigai.


Part of the sovereignty running a small business allows, and why I’ll likely decline an approach about working for someone else, no matter how brilliant that opportunity might be.


Of course, if you knew that, you might appeal to it in how you contacted me.


With sovereignty comes accountability too.


But ikigai doesn’t always have to be about the positive -

one of my most evocative recent memories is standing in a field with the Border Terrier, during the first part of the pandemic.


Half a mile away, my wife was in week 4 of a severe case of Covid, back when the Daily Mail was vomiting headlines about 41 year old healthy mums dying from it.


My business had vanished over night, leaving me to fill my days with helping job seekers find jobs that didn’t exist, while trying to pretend everything was fine with children who were going stir crazy.


But those allowable dog walks were an oasis, in a storm of worry and uncertainty.


They too were my ikigai, finding fulfilment in the smallest of moments, despite what was going on elsewhere.


If you’re familiar with ikigai, you are likely familiar with the Westernised version of it - one that has little to do with the Japanese concept it derives from.


You may know it better as the Purpose Venn Diagram - the intersection of what you are good at, what you can earn money for, what you love and what the world needs.


It seems a worthy and lofty goal, to have all these elements come together.


Yet while it feels important, it can be knobbish and condescending, leading away from a concept that can change how you look at candidate attraction.


What about people who hate their jobs, and do it only to pay the bills and feed their children?


Are they not achieving something worthy?


I think about that when I get a bad experience with the market checkout attendant. What’s going on in their lives?


Indeed they likely have an ikigai in the real sense of the word, fulfilment in knowing they have looked after their loved ones.


That’s a goal to write home about.


In Japan, ikigai isn’t a big deal. It’s hardly a deal at all, it just means ‘what makes life worthwhile’ and what you get out of bed for.


It’s a conversational notion found in both the small and big things, which can change over time as our priorities change.


A cup of coffee on a Spring morning.


Watching your daughter perform at the Christmas play.


Your end-of-year bonus.


Someone unexpectedly replying to your 99th job application, the first of none.


The joy of brow-beating an underperforming team with the threat of mass dismissal (the people we hate have things they thrive on too).


Commuting 90 minutes each way, listening to an audiobook, so you don’t have to think about work or home.


Ikigai.


Because it’s these moments that appear trivial, indifferent or even damaging to others, which define who we are and what we want from our lives and careers.


Moments that can delay, prevent, facilitate or drive decisions.


And if we know the ikigai of our ideal candidates, we can appeal to them.


Typically they will relate to why people leave jobs for others and Maslow’s Hierarchy of Needs.


But they will also relate to the ikigai your vacancy fulfils, whether the role, the culture, the compensation or the seemingly trivial.


Define the ikigai of your role with meaning for your candidates, and you’ll appeal to people whose own ikigai is a match.


And write it like you were talking to a friend, not with the veneer of advert speak.


That’s the principle of it anyway, the ‘i’ in AiDE: Attention ikigai Definition Experience.


I’ll write about the practice, and how to apply to every touch point, from a job advert to an offer letter, in the next edition.


Thanks for reading.

Regards,

Greg


p.s. If you’re curious about the title of this article, it’s from the exceptional novel by Arundhati Roy. The title has a few meanings. One is that seemingly small things shape our lives, while another is that our society shapes how we enjoy the small things. It’s the perfect title for this post.


p.p.s. While you are here, if you like the idea of improving how you recruit, lack capacity or need better candidates, and are curious how I can help, these are my services:


- commercial, operational, finance, HR and key hire recruitment

- manage part or all of your recruitment on an individually designed basis for one client

- outplacement support


DM to check if my approach is right for you.


By Greg Wyatt August 18, 2026
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By Greg Wyatt August 11, 2026
What follows is Chapter 49 in A Career Breakdown Kit (Summer 2026) . It's like many other chapters in that I've tried to make it stand alone, yet it's deeply connected to the rest of the book. For example, if you accept your job search is equivalent to launching a product to market - where you are the product and your next employer the buyer - then a sensible strategy is also equivalent. You execute an appropriate multichannel sales and marketing plan, where you focus on the steps in your control, with considered action and follow up. An interview process is an ongoing negotiation, with each interview equivalent to a consultative sales meeting. And like any good sales professional, you know that the steps preceding, the steps in-between, and the steps after all have a part to play. In my last three offers these have all been contributing factors: The relationship nurtured by the hiring manager led to their new employee hitting the ground running The private information withheld by the candidate that led to an offer rescinded because she could never have fulfilled the role in the first place The enthusiasm shown by a candidate in post interview communications tipped a decision in their favour Recruitment is risk, filled with bias - that doesn't mean you can't make that work for you. 49 - After the interview In a tough job search, getting to an interview can feel a real achievement. If you’ve been accountable in your applications, only going for roles where you are a strong fit, these are tangible opportunities to secure employment. The interview itself isn’t the be-all and end-all. It’s better to see them as the start of a conversation, one that’s only complete when you either have an acceptable employment contract in your hand, or if it’s an unequivocal no. Continuing this conversation in the right way, and in ways other candidates may not think to, can bring hoped for and unexpected gains. A few weeks back I filled a vacancy which had a strong shortlist. The final three were all employable, and the company would have taken all three had they been able to. The second choice candidate was disappointed and took it well, responding professionally. I worked hard to give all three a good experience with regular updates and constructive feedback. I too was genuinely disappointed for the ‘unsuccessful’ candidates. Two weeks after accepting the offer and returning the signed contract, the first-choice candidate withdrew. She’d received a significantly improved offer having been headhunted. Within two hours of passing the news on to the hiring team, the 2nd choice candidate was offered the role and accepted. How she had responded to her initial disappointment was a key element in this offer being put forward. The same was true of her experience with us in her decision to accept the offer. In many ways an interview is like a sales meeting. One party pitches their offering which might be customised against the questions asked. The other party makes a decision on whether and how to proceed. In an interview both the candidate and employer act as both seller and buyer. As a job seeker you get the final say on whether you say yes, no or something in between. Your decision is influenced by factors you may not divulge to the employer, such as an unexpected intervention (illness, accident, family), personal circumstances or other offers that may come up. It’s the same for the employer. They may have a hierarchy of decision-making, changes in the business and changes outside of the business - many things that can influence an interview decision or time frame, different from what was initially agreed. In sales we know that a deal isn’t agreed upon until the invoice is paid. Even if there is an initial ‘yes’ in a meeting we follow up suitably. Follow-up email to confirm details of the conversation and next steps. Thank you for your time Follow up at the appropriate time to check progress If it’s ‘no right now’, follow up over time to build a relationship until they are ready to buy If it’s ‘no answer’, find appropriate reasons to follow up, ending in a breakup email What this actually looks relates to what their sales (hiring) process is, playing to their rules and breaking those same rules in an appropriate way. In the UK, 61% of private sector employers are SMEs, whereas the vast majority of money is in the corporate space. The differentiator in recruitment is that the more corporate you get, the more transactional and matrix-led recruitment often becomes. Some of the rules of the game will be different. This illustrates how and why things are different depending on the context. Public sector, charities, geography, bias, habit, strategy - these all affect the rules of what appear similar processes from the outside. It’s important not to be cynical or come across as coercive. Respect the process and any rules you learn about. Thank you notes Most of the employers I partner with are interested in candidate feedback and interest post-interview - to help them reach their decision for the right reason. Were you applying directly, their interest in your view would be the same. A naturally written thank you note sent appropriately should not work against you. It might work for you and it’s a situation where someone’s bias can be a benefit. ‘Dear Greg, I wanted to thank you for your time today and the opportunity to interview at ABC Corp. It was a pleasure to meet you and Gary and helpful to understand more about your role and environment. I remain keen and would be delighted to return for the next stage. You mentioned you’ll make a decision by the end of next week and I look forward to hearing from you. Do let me know if I can help with anything - my number is …. Kind regards,’ It’s an opportunity to build on or mitigate inconclusive points in an interview if there’s an example you neglected to share or if you didn’t convey information in the right way. Maybe they let slip they’d be concerned if the role would keep your interest in the long term - why not own this? ‘During the interview you asked if I could see myself in this role long-term. It’s a role I’d enjoy - taking on a hands-on role I can get stuck into is an exciting challenge, while my experience in xxx would be beneficial for yyy.’ Keep it more succinct than my email though. Write it in your own words in a similar tone to how you came across in the interview. Will it make a difference? Only marginally, in some situations. Is it worth doing as a natural way to continue the conversation? I think so. Don’t be disheartened if you don’t get a reply - they may have a policy to follow. And to that coercive point above don’t say ‘I’m the best candidate. You’d be a fool to miss out,’ or something more subtle that might suggest the same. Additional interviews In an ideal world you’d get a full view of the interview process before the interview. Unfortunately some employers enjoy playing a game of interview chicken, revealing more and more interview stages as you go through them. Most are somewhere in between. Try to establish the full process as early as possible in case there is anything that is non-negotiable for you. For example, I know some people categorically do not want to do technical tests or ‘business plan’ style presentations, having had their fingers burnt in the past. It’s your choice what might be a non-negotiable - for any reasonable employer these are typically used as a means for fair assessment. Treat any interview in the same way as the first interview: prepare as fully as possible and assume nothing. Unless you know their hierarchy of decision-making, that new person you meet at fourth stage for an informal chat might well be the person with the final say. Even a social get-together after an offer is put forward might be seen as an assessment. Appropriate follow-ups It’s a careful balance. You want to show you are interested, not desperate. You need an answer, not to be inappropriately intrusive - even if that’s not your intent perception holds weight. Following up in the right way is a good tactic. If you can gain an understanding of their time frames or process work to that. Anything and everything can happen behind the scenes, including unexpected absences. Things can slip in a way employers may not see as notable. A few work days after you were expecting to hear, drop them a polite line. ‘Hi Greg, I wondered if you had any news on how you want to proceed with this role. Is there any update you can share? Kind regards,’ You can play a bit of keeping up with the Joneses if it’s true - ‘I remain interested - I do have two interviews this week with other employers. Would you like me to keep you updated?’ Sometimes no news is no news and you might need to be patient. Eventually you may come to a point where you need a decision from them - such as if your 2nd choice company gives you a job offer. A breakup email can be a good thing. Even if this doesn’t prompt an update or decision from them, you give yourself agency to walk away with no ‘what ifs?’ And if they do come back later, you can make a separate decision on whether to revisit them. One such email might be: ‘Hi Greg, I enjoyed our interview on May 21st. You mentioned you’d reach a decision the following week. Can I assume you have moved forward with another candidate? I’ll draw a line through my application for now and will be happy to pick up our conversations at a later date, if appropriate. Kind regards,’ Written appropriately, there are three outcomes: You get a reply confirming they have appointed You get no reply and can move on You get a reply with more information That last point may be ‘no news’ or something actionable. Sometimes it might even prompt good news. Whatever the outcome, you can move forward. Keeping in touch long-term Sometimes a no might be a ‘no for now’, especially when you are later on in the process, such as being pipped to the post at final interview. If yours is a business as usual role where there are a number of employees fulfilling similar duties in the same company, you may well be suitable for other roles that come up in future. How can you keep in touch appropriately so that you help their decision making when another vacancy comes up? Find reasons to occasionally keep in touch (maybe once every couple of months). If they are active on LinkedIn you could follow their content and add constructive comments. It may come to nothing but it may give you early sight of a new vacancy. If you see another vacancy advertised check it out. Drop them a line directly rather than just apply given you are continuing a conversation rather than coming in cold. And if they reply to say ‘don’t bother’, at least you know.